JPMorgan Chase & Co.
SEO Strategist - Senior Associate
JPMorgan Chase & Co., Chicago, Illinois, United States, 60290
The Organic Search Team is looking for a high-performing candidate who’s already mastered the fundamentals of SEO and is ready to provide value at the enterprise level. In this role, you’ll have an opportunity to leverage best-in-class tools and platforms and develop a wide range of cross-team partnerships as you manage organic search programs, track program performance and look to deliver positive business results.
You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.As a SEO Strategist - Senior Associate on the JPMorgan Chase Organic Search Team, you will be responsible for expanding the LOB’s organic footprint across all non-brand and brand phases of the customer journey. You will manage the publication of search optimized content, identify new content opportunities, and measure page performance. You will also be expected to identify upcoming trends and coordinate a strategy for how to best position JPMC for the changing organic landscape. Your role will involve producing quantitative reporting and qualitative explanations on weekly/monthly performance, managing external tools partners and platforms, and overseeing internal content competition. You will also be responsible for planning strategically for site migrations, developing all deliverables such as search behavior analysis and migration mapping.
Job responsibilities:
Expand the LOB’s organic footprint across all non-brand and brand phases of the customer journey
Manage publication of search optimized content, identify new content opportunities, and measure page performance
Identify upcoming trends and coordinate a strategy for how to best position JPMC for the changing organic landscape
Produce quantitative reporting and qualitative explanations on weekly/monthly performance
Help manage external tools partners and platforms
Oversee internal content competition and prevent any potential keyword cannibalization
Plan strategically for site migrations, developing all deliverables such as search behavior analysis and migration mapping
Required qualifications, capabilities and skills:
Bachelor’s degree and 4+ years of relevant Search Engine Optimization experience
Ability to develop, execute and maintain Search Engine Optimization strategies and provide analysis
Evaluate and improve current Search Engine Optimization processes
Manage Search Engine Optimization project workflows across multiple teams
Exhibit strong Search Engine Optimization expertise across technical and content skill sets
Demonstrate a deep understanding of content management
Experience with performance analysis, especially within Adobe Analytics
Proficiency with Google Search Console and Bing Webmaster Tools
Knowledge of search engine behavior, ranking factors and SERP trends
Strong analytical and quantitative skills
Excellent interpersonal skills, and eagerness to work as member of a team
Preferred qualifications, capabilities and skills:
Agency experience preferred as well as banking, fintech or other financial services experience
Experience with one or more Search Engine Optimization industry tools such as BrightEdge, SEMrush, or Screaming Frog
Experience in web publication and familiarity with project management tools such as Adobe Workfront and JIRA
Knowledge of JavaScript (JS), CSS, HTML, React or other JS frameworks
**Please note, we are back in the office in a hybrid model (3 days a week) we will not consider 100% remote or other locations if not listed on this requisition
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You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.As a SEO Strategist - Senior Associate on the JPMorgan Chase Organic Search Team, you will be responsible for expanding the LOB’s organic footprint across all non-brand and brand phases of the customer journey. You will manage the publication of search optimized content, identify new content opportunities, and measure page performance. You will also be expected to identify upcoming trends and coordinate a strategy for how to best position JPMC for the changing organic landscape. Your role will involve producing quantitative reporting and qualitative explanations on weekly/monthly performance, managing external tools partners and platforms, and overseeing internal content competition. You will also be responsible for planning strategically for site migrations, developing all deliverables such as search behavior analysis and migration mapping.
Job responsibilities:
Expand the LOB’s organic footprint across all non-brand and brand phases of the customer journey
Manage publication of search optimized content, identify new content opportunities, and measure page performance
Identify upcoming trends and coordinate a strategy for how to best position JPMC for the changing organic landscape
Produce quantitative reporting and qualitative explanations on weekly/monthly performance
Help manage external tools partners and platforms
Oversee internal content competition and prevent any potential keyword cannibalization
Plan strategically for site migrations, developing all deliverables such as search behavior analysis and migration mapping
Required qualifications, capabilities and skills:
Bachelor’s degree and 4+ years of relevant Search Engine Optimization experience
Ability to develop, execute and maintain Search Engine Optimization strategies and provide analysis
Evaluate and improve current Search Engine Optimization processes
Manage Search Engine Optimization project workflows across multiple teams
Exhibit strong Search Engine Optimization expertise across technical and content skill sets
Demonstrate a deep understanding of content management
Experience with performance analysis, especially within Adobe Analytics
Proficiency with Google Search Console and Bing Webmaster Tools
Knowledge of search engine behavior, ranking factors and SERP trends
Strong analytical and quantitative skills
Excellent interpersonal skills, and eagerness to work as member of a team
Preferred qualifications, capabilities and skills:
Agency experience preferred as well as banking, fintech or other financial services experience
Experience with one or more Search Engine Optimization industry tools such as BrightEdge, SEMrush, or Screaming Frog
Experience in web publication and familiarity with project management tools such as Adobe Workfront and JIRA
Knowledge of JavaScript (JS), CSS, HTML, React or other JS frameworks
**Please note, we are back in the office in a hybrid model (3 days a week) we will not consider 100% remote or other locations if not listed on this requisition
#J-18808-Ljbffr