SOLVE(D) | An IPG Health Company
Media Planner
SOLVE(D) | An IPG Health Company, New York, New York, United States,
SOLVE(D)
is an IPG Health growth accelerator agency, which combines a start-up entrepreneurial spirit with the capabilities and resources of a global, full-service integrated communication network. SOLVE(D) was born from creative agency DNA and built on the premise of using the right combination of media, data science, analytics, technology, and consulting to help deliver omnichannel experiences across touchpoints that drive meaningful connections between brands and audiences. SOLVE(D)’s diverse team of consultants, specialists and practitioners apply their collective strength, leveraging the right mix of human and technical enablers and accelerators, to maximize market velocity and growth opportunities.
JOB SUMMARY
The Media Planner works day-to-day on their assigned brands and is expected to support the outputs and deliverables as directed by their managers. The Planner must understand the client’s brand and marketing objectives and steward a portion of the tactical planning process. The Planner provides recommendations that meet client objectives using factual analytical rigor, research and judgement.
The Media Planner must manage timelines and deliverables while keeping their managers apprised of progress and challenges. The Planner is expected to have a strong desire to learn and appropriate working knowledge of all media channels especially digital. They should have mastery of available media research, resources and tools. The Media Planner may be asked to support new business.
ESSENTIAL FUNCTIONS
Team ManagementHelp train the Assistant Media Planner by ensuring they are set up with the appropriate programs and files and that deadlines/expectations are clear and feasible
Budget and BillingPartner with Assistant Media Planner to ensure budget/billing documents are complete and accurate, ensures that PRISMA and flowcharts are up-to-date
Media StrategyOwn target analysis & immersion and review media plans and recommendations with Supervisor prior to presenting to internal, account teams and clients
JOB DUTIES / RESPONSIBILITIES
Media Planning and Execution:Responsible for developing, implementing and monitoring media plans and campaigns across assigned brands. This include maintaining accurate documentation (especially financial) and plan evolutions of requested and recommended campaign revisionsAssists Supervisor in drafting documents related to the plan (i.e., media briefs, RFPs recommendations, etc.)Identify target audiences and analyze their behaviors and media consumption habitsRecommends most appropriate tactics/partners to fulfill client business and plan objectives with supporting rationaleAssists in developing buying strategies to maximizing media value and impact while supporting media negotiationsCompiles and provides digital specs to creative teams (plan specific)Oversees Assistant Media Planner in the creation and maintenance of flowcharts and issues/maintains media buy authorizations, budgets and spend summariesEnsures appropriate QA is conducted and monitored throughout campaign identifying and elevating issuesUnderstands intricacies of various tracking/targeting services holding partners accountable for performanceWorks in conjunction with Assistant on billing and invoicing to maintain consistent process keeping abreast of all invoices, billing and delivery issues; knows when to escalate discrepancies to SupervisorWorks collaboratively with Assistant and/or Data Analyst to cleanse data and develop performance reports based on client scoped cadence; analyses of all required variables including but not limited to segment, platform, vendor/partner, creative, etc. drawing implications that impact go-forward plansWrites POVs as needed and evaluate new technology, media innovation and/or opportunities
Client & Internal Relationships:Supports or manages day-to-day client interactions while building credibility and being responsiveHelps manages client expectations and deliverablesOversees training and development of AssistantWorks closely with the cross functional teams (Analytics, Account, Ad Ops) to improve performance and resolve issues including but not limited to tagging, tracking and brand safetyParticipates and leads, if appropriate, client and vendor meetingsBuilds positive relationships with internal and external teams and sets good example for Assistants
Strategic Thinking & Leadership:Works with internal team (Supervisor/AD/Media Director) to support development of media plans and buy strategiesShares new and relevant opportunities in written and verbal form to the broader group or clientStrategizes ways to most effectively use dollars to achieve clients’ business objectiveAssesses problems and concerns in a systematic, logical and rational mannerProactively resolves issues, know when to and to whom to escalateProvides training and guidance to new team members and nurtures/promotes positive team environmentWorks with Supervisor to develop management skills while overseeing and training junior teamExcels at time management, assuring projects are completed on time and adhered to (within) budgetMay be responsible for contributing to accurate, honest and timely performance management documentsCapable of managing multiple deliverables and ability to seamlessly transition between them
EDUCATIONBachelor’s degree (Preferred)
LICENSES & CERTIFICATIONSN/A
EXPERIENCE1 + years of related media work experience (Required)
KNOWLEDGE, SKILLS, & ABILITIESCompetency with Microsoft Excel, PowerPoint and WordProficient in advanced Microsoft Excel functions/formulas: charts, graphs, pivot tables and VLookUpStrong organizational skillsMultitasking - Manage multiple projects at onceInquisitive natureAsk questions/for support when neededEagerness to get involvedCollaborative spirit
COMPETENCIES
Organization:Creates clear goals, identifies and finds the resources (i.e. people, material) needed to achieve them, and schedules tasks so that work is completed on time
Communication:Attentive and shows interest in the subject; expresses ideas clearly, concisely and professionally in oral and written communications
Presentation:Ability to establish an effective, professional demeanor and communication to influence one’s point of view
SALARY:$55,000 to $72,000 annually
STATEMENT OF UNDERSTANDING
This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.
Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what’s outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.
There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person’s performance.
This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.
is an IPG Health growth accelerator agency, which combines a start-up entrepreneurial spirit with the capabilities and resources of a global, full-service integrated communication network. SOLVE(D) was born from creative agency DNA and built on the premise of using the right combination of media, data science, analytics, technology, and consulting to help deliver omnichannel experiences across touchpoints that drive meaningful connections between brands and audiences. SOLVE(D)’s diverse team of consultants, specialists and practitioners apply their collective strength, leveraging the right mix of human and technical enablers and accelerators, to maximize market velocity and growth opportunities.
JOB SUMMARY
The Media Planner works day-to-day on their assigned brands and is expected to support the outputs and deliverables as directed by their managers. The Planner must understand the client’s brand and marketing objectives and steward a portion of the tactical planning process. The Planner provides recommendations that meet client objectives using factual analytical rigor, research and judgement.
The Media Planner must manage timelines and deliverables while keeping their managers apprised of progress and challenges. The Planner is expected to have a strong desire to learn and appropriate working knowledge of all media channels especially digital. They should have mastery of available media research, resources and tools. The Media Planner may be asked to support new business.
ESSENTIAL FUNCTIONS
Team ManagementHelp train the Assistant Media Planner by ensuring they are set up with the appropriate programs and files and that deadlines/expectations are clear and feasible
Budget and BillingPartner with Assistant Media Planner to ensure budget/billing documents are complete and accurate, ensures that PRISMA and flowcharts are up-to-date
Media StrategyOwn target analysis & immersion and review media plans and recommendations with Supervisor prior to presenting to internal, account teams and clients
JOB DUTIES / RESPONSIBILITIES
Media Planning and Execution:Responsible for developing, implementing and monitoring media plans and campaigns across assigned brands. This include maintaining accurate documentation (especially financial) and plan evolutions of requested and recommended campaign revisionsAssists Supervisor in drafting documents related to the plan (i.e., media briefs, RFPs recommendations, etc.)Identify target audiences and analyze their behaviors and media consumption habitsRecommends most appropriate tactics/partners to fulfill client business and plan objectives with supporting rationaleAssists in developing buying strategies to maximizing media value and impact while supporting media negotiationsCompiles and provides digital specs to creative teams (plan specific)Oversees Assistant Media Planner in the creation and maintenance of flowcharts and issues/maintains media buy authorizations, budgets and spend summariesEnsures appropriate QA is conducted and monitored throughout campaign identifying and elevating issuesUnderstands intricacies of various tracking/targeting services holding partners accountable for performanceWorks in conjunction with Assistant on billing and invoicing to maintain consistent process keeping abreast of all invoices, billing and delivery issues; knows when to escalate discrepancies to SupervisorWorks collaboratively with Assistant and/or Data Analyst to cleanse data and develop performance reports based on client scoped cadence; analyses of all required variables including but not limited to segment, platform, vendor/partner, creative, etc. drawing implications that impact go-forward plansWrites POVs as needed and evaluate new technology, media innovation and/or opportunities
Client & Internal Relationships:Supports or manages day-to-day client interactions while building credibility and being responsiveHelps manages client expectations and deliverablesOversees training and development of AssistantWorks closely with the cross functional teams (Analytics, Account, Ad Ops) to improve performance and resolve issues including but not limited to tagging, tracking and brand safetyParticipates and leads, if appropriate, client and vendor meetingsBuilds positive relationships with internal and external teams and sets good example for Assistants
Strategic Thinking & Leadership:Works with internal team (Supervisor/AD/Media Director) to support development of media plans and buy strategiesShares new and relevant opportunities in written and verbal form to the broader group or clientStrategizes ways to most effectively use dollars to achieve clients’ business objectiveAssesses problems and concerns in a systematic, logical and rational mannerProactively resolves issues, know when to and to whom to escalateProvides training and guidance to new team members and nurtures/promotes positive team environmentWorks with Supervisor to develop management skills while overseeing and training junior teamExcels at time management, assuring projects are completed on time and adhered to (within) budgetMay be responsible for contributing to accurate, honest and timely performance management documentsCapable of managing multiple deliverables and ability to seamlessly transition between them
EDUCATIONBachelor’s degree (Preferred)
LICENSES & CERTIFICATIONSN/A
EXPERIENCE1 + years of related media work experience (Required)
KNOWLEDGE, SKILLS, & ABILITIESCompetency with Microsoft Excel, PowerPoint and WordProficient in advanced Microsoft Excel functions/formulas: charts, graphs, pivot tables and VLookUpStrong organizational skillsMultitasking - Manage multiple projects at onceInquisitive natureAsk questions/for support when neededEagerness to get involvedCollaborative spirit
COMPETENCIES
Organization:Creates clear goals, identifies and finds the resources (i.e. people, material) needed to achieve them, and schedules tasks so that work is completed on time
Communication:Attentive and shows interest in the subject; expresses ideas clearly, concisely and professionally in oral and written communications
Presentation:Ability to establish an effective, professional demeanor and communication to influence one’s point of view
SALARY:$55,000 to $72,000 annually
STATEMENT OF UNDERSTANDING
This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.
Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what’s outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.
There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person’s performance.
This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.