Paradigm Senior Services
Marketing Manager
Paradigm Senior Services, Miami, Florida, us, 33222
Location & ScheduleNorth Miami, Florida (Hybrid Schedule)4 days/week in-person1 day/week remoteCompany Snapshot
At Paradigm, we're revolutionizing home care through innovative technology. As the fastest-growing tech company in this sector, we empower home care agencies with cutting-edge solutions in billing automation, growth education, authorization management, and beyond. We believe that by streamlining agency operations with third-party payers like the Department of Veterans Affairs and Medicaid, we ultimately enhance the quality of care for seniors, veterans, and underserved communities.
We foster a dynamic and collaborative work environment where new ideas are welcome, and creativity thrives. Joining our team means becoming part of a supportive community that values continuous learning and excellence. We're on a mission to revolutionize home care and are looking for passionate individuals to help us make a lasting, positive impact.
Position Summary
We are seeking a dynamic Marketing Manager, skilled in writing, equipped with robust technical and analytical capabilities, and an eye for design. The ideal candidate has a firm grasp of marketing metrics and the technical acumen to navigate our fast-paced environment. This role demands adaptability and a commitment to maintaining our high standards of marketing excellence. The position involves close collaboration with our marketing, sales, and product teams, and reports to the VP Growth.
Essential Duties and Responsibilities
Manage a small marketing teamDevelop and execute marketing strategies that align with Paradigm's objectivesCreate compelling content and materials, emphasizing clarity and creativity, as well as create excitable content from plain topicsAnalyze marketing metrics to inform data-driven decisionsWork cross-functionally to ensure brand consistency and effectiveness as well as obtain feedback and gather details to meet deadlinesAdapt to and effectively respond to changing market trends and company needsOversee all marketing channels and ensure smooth execution of marketing initiativesTranslate requests from other business units into detailed instructions for the Marketing teamIdentify and validate marketing opportunities and focus areasEnsure all deadlines are met and the team is happy and growingAssist in reviewing data to determine the effectiveness of marketing spend and make recommendations for future budget allocationsAssist in producing collateral for product launchesManaging logistics for in-person events and conferencesExperience and Skills
Minimum 3 years experience in marketing (preferably in B2B marketing)Strong leadership skills with proven track record in managing marketing teams (minimum 1 year)Analytical mindset and experience in creating KPIs, tracking, and presenting resultsUnderstanding of design principlesExperience with email campaigns, CRM, Figma, Google Analytics, and Search ConsoleAbility to learn complex industries quickly and deeplyHighly detail-orientedStrong written and verbal communication skillsProject management and organizational skillsTechnical adeptness and quick learning ability with new toolsExperience in the healthtech and/or home care industries is a plusSEO experience is a plusProficiency in MS Office Suite (Outlook, Word, Excel)Paradigm Offers
Medical, dental, and vision benefitsPaid time off401k retirement planRemote work opportunitiesSupport for professional growth and development
Compensation
$60,000-$80,000 with the potential for bonuses based on performance and qualifications
At Paradigm, we're revolutionizing home care through innovative technology. As the fastest-growing tech company in this sector, we empower home care agencies with cutting-edge solutions in billing automation, growth education, authorization management, and beyond. We believe that by streamlining agency operations with third-party payers like the Department of Veterans Affairs and Medicaid, we ultimately enhance the quality of care for seniors, veterans, and underserved communities.
We foster a dynamic and collaborative work environment where new ideas are welcome, and creativity thrives. Joining our team means becoming part of a supportive community that values continuous learning and excellence. We're on a mission to revolutionize home care and are looking for passionate individuals to help us make a lasting, positive impact.
Position Summary
We are seeking a dynamic Marketing Manager, skilled in writing, equipped with robust technical and analytical capabilities, and an eye for design. The ideal candidate has a firm grasp of marketing metrics and the technical acumen to navigate our fast-paced environment. This role demands adaptability and a commitment to maintaining our high standards of marketing excellence. The position involves close collaboration with our marketing, sales, and product teams, and reports to the VP Growth.
Essential Duties and Responsibilities
Manage a small marketing teamDevelop and execute marketing strategies that align with Paradigm's objectivesCreate compelling content and materials, emphasizing clarity and creativity, as well as create excitable content from plain topicsAnalyze marketing metrics to inform data-driven decisionsWork cross-functionally to ensure brand consistency and effectiveness as well as obtain feedback and gather details to meet deadlinesAdapt to and effectively respond to changing market trends and company needsOversee all marketing channels and ensure smooth execution of marketing initiativesTranslate requests from other business units into detailed instructions for the Marketing teamIdentify and validate marketing opportunities and focus areasEnsure all deadlines are met and the team is happy and growingAssist in reviewing data to determine the effectiveness of marketing spend and make recommendations for future budget allocationsAssist in producing collateral for product launchesManaging logistics for in-person events and conferencesExperience and Skills
Minimum 3 years experience in marketing (preferably in B2B marketing)Strong leadership skills with proven track record in managing marketing teams (minimum 1 year)Analytical mindset and experience in creating KPIs, tracking, and presenting resultsUnderstanding of design principlesExperience with email campaigns, CRM, Figma, Google Analytics, and Search ConsoleAbility to learn complex industries quickly and deeplyHighly detail-orientedStrong written and verbal communication skillsProject management and organizational skillsTechnical adeptness and quick learning ability with new toolsExperience in the healthtech and/or home care industries is a plusSEO experience is a plusProficiency in MS Office Suite (Outlook, Word, Excel)Paradigm Offers
Medical, dental, and vision benefitsPaid time off401k retirement planRemote work opportunitiesSupport for professional growth and development
Compensation
$60,000-$80,000 with the potential for bonuses based on performance and qualifications