Quanterix
VP, Commercial Marketing Strategy
Quanterix, Billerica, Massachusetts, us, 01821
VP Commercial Marketing Strategy - Hybrid
Quanterix is revolutionizing biomarker analysis to advance precision health, leveraging Simoa technology for ultra-sensitive protein detection. This transformative technology aims to enable earlier disease detection, better prognoses, and precise treatments, with goal of significantly improving quality of life and longevity. We are on a mission to change the way in which healthcare is provided by giving researchers the ability to closely examine the continuum from health to disease.
To make this vision a reality, we brought together the most experienced management team, renowned scientists, industry leading investors and expert advisors, to form a collaborative ecosystem, united through the common goal of advancing the science of precision health.
ROLE SUMMARY:We are looking for an experienced and highly motivated
VP, Commercial Marketing Strategy
for a Hybrid role to Billerica, MA to join our Commercial team.
WHAT YOU'LL DO:Set and execute the vision for strategic positioning and tone for the commercial team. This includes all products, services and new product launches to ensure that all seamlessly fit into one and other.
Devise creative and compelling strategies to engage with our customer segments, client base, and potential new customers to leverage proprietary data and marketplace insight.
Utilize data to formulate plans and determine success.
Assert the company's point of view on important issues and competitive developments building a reputation as an industry leader in biomarker testing, both in diagnostics and research-use only (RUO) segments
Partner closely with the leaders of both RUO and Diagnostic Marketing to ensure alignment with product positioning, messaging, and branding.
Be the storyteller of media relations and proactively direct all news-related activities on behalf of the commercial team for optimum exposure.
Work closely with our external PR firm to craft our commercial PR strategy.
Ensure all aspects of marketing are core focus for the commercial team and that news coverage of Quanterix and its brand assets is both a competitive advantage and differentiator as the company's services grow and evolve.
Conceive and design an annual news pipeline that fully leverages hard news and creates news opportunities supporting the commercial team's business objectives and positioning.
Partner with the general counsel to anticipate legal or governmental issues that could impact the company and provide support in the drafting of necessary responses.
Leverage Product Expertise, Technology, Writers, Artists & Designers, PR and Media, All digital, SEO/SEM, Website, Social Media, to execute on core marketing vision and strategies while using analytics and Metrics to track success and drive future behavior.
Use any and all appropriate communications channels - online, print, broadcast, social media and event marketing, etc.
BASIC QUALIFICATIONS:
Bachelor's degree in communications, marketing, or related field
15+ years of experience in corporate communications, marketing, and/or public relations
PREFERRED QUALIFICATIONS:*Master's degree*Experience leading all aspects of marketing including, PR and communications strategy in the life sciences, preferably with a commercial marketing organization*Experience bringing together a variety of internal and external stakeholders to develop unified messaging and joint PR and marketing strategies for projects and initiatives*Marketing agency experience
EXPECTATIONS, COMPETENCIES, SKILLS & ABILITIES:
Ability to grasp and reduce scientific concepts into a compelling storyline
Exceptional written and verbal communication skills
Hands on, organized, multi-tasking expert who can build rapport, meet urgent deadlines and simultaneously manage multiple projects
Be well-versed in the new tools for creating brand awareness
Strong collaborator who can influence with and without authority
Possess a passion for communications, including writing and editing press releases, talking points and Q&A, and overseeing program design and implementation
Aptitude for both traditional and new media (blogs, social networks, etc.)
Great communicator with approachable and persuasive speaking and writing style
Organize, clarify and communicate complex ideas quickly, succinctly and accurately
Experience working effectively with cross-functional teams such as product development, marketing, technology, sales, and finance
WHY YOU'LL LIKE WORKING FOR US:Our Technology :From discovery to diagnostics, Quanterix's ultrasensitive biomarker detection is fueling breakthroughs only made possible through its unparalleled sensitivity and flexibility. Simoa technology has delivered the gold standard for earlier biomarker detection in blood, serum or plasma, with the ability to quantify proteins that are far lower than the Level of Quantification (LoQ). Our industry-leading precision instruments, digital immunoassay technology and CLIA-certified Accelerator laboratory have supported research that advances disease understanding and management in neurology, oncology, immunology, cardiology, and infectious disease.
Our Commitment to Employees:At Quanterix, our values are based on:
Team ,
Innovation, Customer and Owner .
Team : Challenge assumptions, not the person. Respect diversity of thought and hold ourselves to lofty standardsInnovation : Stay curious, experiment, create and changeCustomer : Prioritize and celebrate these pioneers by doing our best to deliver on commitmentsOwner:
Act with high integrity and in the best interest of Quanterix. Take measured risks and learn from their success and failures.We reward and recognize our employees by offering competitive compensation and a 401k plan with employer match, as well as competitive health, dental, and vision benefits for employees and their dependents. We also offer an unlimited vacation policy to all exempt employees, and a generous PTO policy for non-exempt employees. All employees are eligible for equity, employee stock purchase plan, a performance bonus, and 1:1 financial counseling/planning. We also offer Tuition Assistance. We have a free, state-of-the-art onsite fitness center for all employees. To keep you fueled up, we provide onsite employees free snacks and drinks every day!
DIVERSE & INCLUSIVE WORKPLACE:
Quanterix is an Equal Opportunity Employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Quanterix will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Quanterix is revolutionizing biomarker analysis to advance precision health, leveraging Simoa technology for ultra-sensitive protein detection. This transformative technology aims to enable earlier disease detection, better prognoses, and precise treatments, with goal of significantly improving quality of life and longevity. We are on a mission to change the way in which healthcare is provided by giving researchers the ability to closely examine the continuum from health to disease.
To make this vision a reality, we brought together the most experienced management team, renowned scientists, industry leading investors and expert advisors, to form a collaborative ecosystem, united through the common goal of advancing the science of precision health.
ROLE SUMMARY:We are looking for an experienced and highly motivated
VP, Commercial Marketing Strategy
for a Hybrid role to Billerica, MA to join our Commercial team.
WHAT YOU'LL DO:Set and execute the vision for strategic positioning and tone for the commercial team. This includes all products, services and new product launches to ensure that all seamlessly fit into one and other.
Devise creative and compelling strategies to engage with our customer segments, client base, and potential new customers to leverage proprietary data and marketplace insight.
Utilize data to formulate plans and determine success.
Assert the company's point of view on important issues and competitive developments building a reputation as an industry leader in biomarker testing, both in diagnostics and research-use only (RUO) segments
Partner closely with the leaders of both RUO and Diagnostic Marketing to ensure alignment with product positioning, messaging, and branding.
Be the storyteller of media relations and proactively direct all news-related activities on behalf of the commercial team for optimum exposure.
Work closely with our external PR firm to craft our commercial PR strategy.
Ensure all aspects of marketing are core focus for the commercial team and that news coverage of Quanterix and its brand assets is both a competitive advantage and differentiator as the company's services grow and evolve.
Conceive and design an annual news pipeline that fully leverages hard news and creates news opportunities supporting the commercial team's business objectives and positioning.
Partner with the general counsel to anticipate legal or governmental issues that could impact the company and provide support in the drafting of necessary responses.
Leverage Product Expertise, Technology, Writers, Artists & Designers, PR and Media, All digital, SEO/SEM, Website, Social Media, to execute on core marketing vision and strategies while using analytics and Metrics to track success and drive future behavior.
Use any and all appropriate communications channels - online, print, broadcast, social media and event marketing, etc.
BASIC QUALIFICATIONS:
Bachelor's degree in communications, marketing, or related field
15+ years of experience in corporate communications, marketing, and/or public relations
PREFERRED QUALIFICATIONS:*Master's degree*Experience leading all aspects of marketing including, PR and communications strategy in the life sciences, preferably with a commercial marketing organization*Experience bringing together a variety of internal and external stakeholders to develop unified messaging and joint PR and marketing strategies for projects and initiatives*Marketing agency experience
EXPECTATIONS, COMPETENCIES, SKILLS & ABILITIES:
Ability to grasp and reduce scientific concepts into a compelling storyline
Exceptional written and verbal communication skills
Hands on, organized, multi-tasking expert who can build rapport, meet urgent deadlines and simultaneously manage multiple projects
Be well-versed in the new tools for creating brand awareness
Strong collaborator who can influence with and without authority
Possess a passion for communications, including writing and editing press releases, talking points and Q&A, and overseeing program design and implementation
Aptitude for both traditional and new media (blogs, social networks, etc.)
Great communicator with approachable and persuasive speaking and writing style
Organize, clarify and communicate complex ideas quickly, succinctly and accurately
Experience working effectively with cross-functional teams such as product development, marketing, technology, sales, and finance
WHY YOU'LL LIKE WORKING FOR US:Our Technology :From discovery to diagnostics, Quanterix's ultrasensitive biomarker detection is fueling breakthroughs only made possible through its unparalleled sensitivity and flexibility. Simoa technology has delivered the gold standard for earlier biomarker detection in blood, serum or plasma, with the ability to quantify proteins that are far lower than the Level of Quantification (LoQ). Our industry-leading precision instruments, digital immunoassay technology and CLIA-certified Accelerator laboratory have supported research that advances disease understanding and management in neurology, oncology, immunology, cardiology, and infectious disease.
Our Commitment to Employees:At Quanterix, our values are based on:
Team ,
Innovation, Customer and Owner .
Team : Challenge assumptions, not the person. Respect diversity of thought and hold ourselves to lofty standardsInnovation : Stay curious, experiment, create and changeCustomer : Prioritize and celebrate these pioneers by doing our best to deliver on commitmentsOwner:
Act with high integrity and in the best interest of Quanterix. Take measured risks and learn from their success and failures.We reward and recognize our employees by offering competitive compensation and a 401k plan with employer match, as well as competitive health, dental, and vision benefits for employees and their dependents. We also offer an unlimited vacation policy to all exempt employees, and a generous PTO policy for non-exempt employees. All employees are eligible for equity, employee stock purchase plan, a performance bonus, and 1:1 financial counseling/planning. We also offer Tuition Assistance. We have a free, state-of-the-art onsite fitness center for all employees. To keep you fueled up, we provide onsite employees free snacks and drinks every day!
DIVERSE & INCLUSIVE WORKPLACE:
Quanterix is an Equal Opportunity Employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Quanterix will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.