Russell Tobin
Manager, Email Marketing
Russell Tobin, Southington, Connecticut, us, 06489
What are we looking for in our Manager, Email Marketing?
Russell Tobin's client, a leading commercial bank company is hiring a Manager, Email Marketingto work remotely
Bottom of FormApply Now!Location:
Atlanta, GAEmployment Type:
Contract/RemotePay rate:
$57-$60/hr. DOEResponsibilities:Plan, develop and implement email campaigns to line of business clients that factor in the full customer journey across all channels, drive customer and prospect engagement and improve conversions.Develop email marketing plans, tactics, and testing for one-time and on-going campaigns with internal and external partners leveraging previous campaign experience, competitive research, and email best practices.Scale and improve email campaign performance through automations, journey building, and triggered campaigns.Comfortable representing email marketing team in meetings to report on campaigns and provide strategic advice.Ensure accuracy of list data and its sources, data integrity, segmentation, timely scrubs of opt-outs, targeting logic, and dynamic content.Collaborates with other channel owners, stakeholders in marketing, analytics, IT, to create customer lifecycle journeys that are scalable, automated, personalized, and multi-channel.Develop and maintain custom reports and dashboards.Lead QA of emails and campaign coordination, along with design, copy, agency, and strategy teams to support peer-managed or agency-managed campaigns.Create, manage, and share email campaign calendars on an ongoing basis.Develop testing agenda for the email programs in support of all lines of business.Required Skills:
Exceptional communication, problem solving and project management skills.Candidates with some combination of coursework and experience, or else extensive related professional experience, are eligible for consideration.Must have experience using Salesforce Marketing Cloud in a B2C and/or B2B environment managing campaigns & journeys.Self-motivated and resourceful, thrives in a dynamic, changing environment.Consistent results in a fast-paced, evolving environment with ability to multi-task and prioritize.Excellent oral, written communication, interpersonal and presentation skills.Requirements:
6+ years in direct marketing, email marketing.
Nice to have:
Marketing background, with copywriting experience preferredCandidates with advanced degrees (Associates, Bachelor's, and/or Master's) preferred, yet a High School diploma or GED is required.Benefits that Russell Tobin offers:Russell Tobin offers eligible employee's comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.#CBRate/Salary: $57-$60/hr. DOE
Russell Tobin's client, a leading commercial bank company is hiring a Manager, Email Marketingto work remotely
Bottom of FormApply Now!Location:
Atlanta, GAEmployment Type:
Contract/RemotePay rate:
$57-$60/hr. DOEResponsibilities:Plan, develop and implement email campaigns to line of business clients that factor in the full customer journey across all channels, drive customer and prospect engagement and improve conversions.Develop email marketing plans, tactics, and testing for one-time and on-going campaigns with internal and external partners leveraging previous campaign experience, competitive research, and email best practices.Scale and improve email campaign performance through automations, journey building, and triggered campaigns.Comfortable representing email marketing team in meetings to report on campaigns and provide strategic advice.Ensure accuracy of list data and its sources, data integrity, segmentation, timely scrubs of opt-outs, targeting logic, and dynamic content.Collaborates with other channel owners, stakeholders in marketing, analytics, IT, to create customer lifecycle journeys that are scalable, automated, personalized, and multi-channel.Develop and maintain custom reports and dashboards.Lead QA of emails and campaign coordination, along with design, copy, agency, and strategy teams to support peer-managed or agency-managed campaigns.Create, manage, and share email campaign calendars on an ongoing basis.Develop testing agenda for the email programs in support of all lines of business.Required Skills:
Exceptional communication, problem solving and project management skills.Candidates with some combination of coursework and experience, or else extensive related professional experience, are eligible for consideration.Must have experience using Salesforce Marketing Cloud in a B2C and/or B2B environment managing campaigns & journeys.Self-motivated and resourceful, thrives in a dynamic, changing environment.Consistent results in a fast-paced, evolving environment with ability to multi-task and prioritize.Excellent oral, written communication, interpersonal and presentation skills.Requirements:
6+ years in direct marketing, email marketing.
Nice to have:
Marketing background, with copywriting experience preferredCandidates with advanced degrees (Associates, Bachelor's, and/or Master's) preferred, yet a High School diploma or GED is required.Benefits that Russell Tobin offers:Russell Tobin offers eligible employee's comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.#CBRate/Salary: $57-$60/hr. DOE