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Vaco

Email Marketing Manager

Vaco, Boston, Massachusetts, United States,


Email Marketing ManagerVaco is looking for a motivated Email Marketing Manager to join the team at a prominent global investment management firm. The position will be responsible for building email campaigns and marketing strategies from the ground up. The position will have a significant impact for driving brand awareness and customer acquisition. We encourage anyone to apply, even if they don't seem to check off every requirement. A robust benefits package is included and pays a competitive base salary and discretionary annual bonus. Hybrid work schedule with a variable two to three days in the office.Responsibilities:* Develop and lead email marketing strategies.* Build impactful customer campaigns, craft lifecycle marketing flows for prospective B2B customers.* Regularly report on campaign success metrics.* Develop and lead email marketing strategies to growing customer engagement.* Ensure compliance with email marketing laws and regulations* Design layout of marketing and sales emails* Ensure emails are optimized and user mobile-friendlyEducation and Requirements:* Bachelor's Degree is required* 4+ years in digital marketing in a business-to-business environment* Ability to draw insights and optimize messaging across audiences* Experience with marketing automation tools* Ability to lead and collaborate with cross-functional internal teams, prioritize high-impact activities