Director of Content and Creative (Marketing)

The Director of Content and Creative is responsible for leading the internal content and creative services team in the delivery of persuasive, engaging and memorable creative concepts supporting LocumTenens.com’s products and services. This role will play a pivotal role in driving our brand narrative forward and ensuring that our content resonates with our target audience. This role requires a strategic thinker with excellent leadership skills and a passion for creativity and storytelling.

ESSENTIAL FUNCTIONS AND BASIC DUTIES:Team Management 50%Lead content and creative team to develop compelling, engaging, and on-brand content across various platforms.Collaborate within marketing team and with sales and recruiting teams to ensure alignment of content initiatives with overall business goals and objectives.Work closely with the marketing team to integrate content into broader marketing campaigns and initiatives.Works with marketing operations to manage and prioritize projects within timelines for project milestones.Manage team of writers and designers, own relationship with freelance and contract workersIdentify content gaps and opportunities for innovation to drive awareness, engagement, and conversion.

Content Creation 25%Lead the creation of high-quality, engaging content across multiple channels, including website, social media, email, and other digital platforms.Oversee the development of written, visual, and multimedia content, ensuring it adheres to brand guidelines and resonates with our audience.

Creative Direction 25%Provide creative direction and guidanceCraft original concepts based on established voice/tone, and collaborate with writers on copy executionCollaborate with designers, writers, and other creative professionals to produce innovative and impactful content.Stay informed about industry trends, emerging technologies, and best practices in content marketing and creative design.Proactively identify opportunities to innovate and differentiate our content and creative efforts in the marketplace

SECONDARY FUNCTIONS (IF APPLICABLE)May work on special projects or other duties as assigned

SUPERVISORY/BUDGETARY/EXTERNAL COMMUNICATION RESPONSIBILITYManages direct reports/operations teamTeam budget of $100,000+Interacts with customers, clients, partners, or providers outside of the company as needed

QUALIFICATIONS – EDUCATION, WORK EXPERIENCE, CERTIFICATIONS7+ years of B2B and B2C marketing and/or marketing operations management experience.Bachelor's degree in marketing, communications, journalism, or a related fieldProven track record of developing and executing successful content strategies that drive brand awareness, engagement, and conversion.Strong creative vision and ability to translate ideas into compelling content across various formats and channels.

KNOWLEDGE, SKILLS, AND ABILITIESPassion for storytelling, creativity, and innovation, with a keen eye for detail and designProject management and advanced organizational skillsAbility to adhere to and exhibit the Company Values at all timesAnalytics and performance management experienceAbility to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneouslyExcellent communication skills - both oral and writtenAbility to build strong business relationships at all levelsStrong interpersonal skillsStrong attention to detailStrong organizational and time management skillsAbility to work independently and collaborativelySolid critical thinking and creative problem-solving skillsAbility to consistently meet goals, commitments, and deadlinesAbility to work with sensitive information and maintain confidentiality