Pereira O'Dell
Community Manager
Pereira O'Dell, New York, New York, United States,
Position SummaryThe Community Manager is responsible for monitoring and engaging with the brand’s social community as well as serving as the day-to-day expert in managing the social publishing and monitoring platform. They also collaborate with the Strategy team by providing key community insights that inform the brand’s evolving social and content strategy, developing dashboards to track and monitor against specific social needs, and trend-watching both within and outside of our social community.
Duties & ResponsibilitiesRespond and engage consumers on social platforms with adherence to brand voice, content guiding principles and legal guidelinesManage communications for the brand across multiple social platforms, escalating conversations as needed to internal and client side teamsWork directly with supervising Community Managers and Social Strategists, providing updates on all community management-related initiatives. Escalate potential issues to managers and advise on optimal solutionsCollaborate with social strategists and other key team members to develop listening, response and engagement strategies and tactics that align with marketing effortsMonitor brand mentions within the community to provide contextual information around trends, themes and sentimentContribute community management-related findings to monthly social “always-on” reports, helping to identify and explain performance/sentiment trendsContribute to social content development and evolution by using community-founded insights to help brainstorm new ideas and researching timely and/or relevant topics in client-related industriesDevelop and maintain dashboards for community management results and for monitoring against specific keywords and trendsPlatform Management- upload, manage and organize assets within platformWork with social strategists and creative on owned social platform housekeeping and maintenanceWork with Data Strategist to perform ongoing social listening for macro/micro trends as well as insights that can be translated into content or larger strategies and overall social sentiment
Required Knowledge, Skills, and AbilitiesIdeally, 1 year of experience as a Community Manager at an Advertising or Creative AgencyBachelor’s Degree in Advertising, Marketing, Communications or similar fieldPrevious experience in community management preferredUnderstanding of all major social platforms with experience scheduling, posting, responding, and monitoring (especially using Brandwatch)Flawless spelling, grammar, and attention to detailOutstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlinesA good sense of judgment in communications and ability to understand and speak in a brand’s tone and voiceA fast yet thoughtful work ethicA creative thinker who loves to brainstorm + collaborateA team player who can also work independentlyOccasional availability during off hours (nights and weekends) to perform Community Management may be needed
Physical Demandsn/a
Duties & ResponsibilitiesRespond and engage consumers on social platforms with adherence to brand voice, content guiding principles and legal guidelinesManage communications for the brand across multiple social platforms, escalating conversations as needed to internal and client side teamsWork directly with supervising Community Managers and Social Strategists, providing updates on all community management-related initiatives. Escalate potential issues to managers and advise on optimal solutionsCollaborate with social strategists and other key team members to develop listening, response and engagement strategies and tactics that align with marketing effortsMonitor brand mentions within the community to provide contextual information around trends, themes and sentimentContribute community management-related findings to monthly social “always-on” reports, helping to identify and explain performance/sentiment trendsContribute to social content development and evolution by using community-founded insights to help brainstorm new ideas and researching timely and/or relevant topics in client-related industriesDevelop and maintain dashboards for community management results and for monitoring against specific keywords and trendsPlatform Management- upload, manage and organize assets within platformWork with social strategists and creative on owned social platform housekeeping and maintenanceWork with Data Strategist to perform ongoing social listening for macro/micro trends as well as insights that can be translated into content or larger strategies and overall social sentiment
Required Knowledge, Skills, and AbilitiesIdeally, 1 year of experience as a Community Manager at an Advertising or Creative AgencyBachelor’s Degree in Advertising, Marketing, Communications or similar fieldPrevious experience in community management preferredUnderstanding of all major social platforms with experience scheduling, posting, responding, and monitoring (especially using Brandwatch)Flawless spelling, grammar, and attention to detailOutstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlinesA good sense of judgment in communications and ability to understand and speak in a brand’s tone and voiceA fast yet thoughtful work ethicA creative thinker who loves to brainstorm + collaborateA team player who can also work independentlyOccasional availability during off hours (nights and weekends) to perform Community Management may be needed
Physical Demandsn/a