Robert Half
User Experience Writer
Robert Half, New York, New York, United States,
Robert Half is looking for a content writer to join their team for a year-long, full time contract! Looking for someone from the Banking/Financial space to work with this Global Company and write engaging content for customer centric messaging.
You bring to the role and this small team an eye for the detail and a commitment to quality. You’re passionate about creating excellent user experiences and the educative and influencing role of customer communication. You’re adaptable, open to feedback and your preferred work style is oriented to test, learn and repeat.
Research & Planning› Use voice of customer insights, personas, keyword research, messaging themes, campaign plans, competitive information, and content impact measurements to plan effective content.› Participate in ideation to develop creative strategies and concepts that meet project objectives.› Collaborate with a diverse range of stakeholders, including clients, customers, experience designers (CX, UX, UI), SMEs, legal and compliance specialists, and customer service teams, to understand requirements and create content for communications / interactions.› Plan and prioritize to ensure timely delivery of high-quality work to agreed deadline.
Content Creation, Review & Publication› Develop clear, engaging, persona-centered content for a variety of digital and offline platforms, including print/offline communications, email, websites/microsites, messaging platforms/in-app notifications and customer service scripting.› Apply principles of behavioral science to craft content that influences customer behavior positively.› Review and edit content to ensure accuracy, clarity, and consistency.› Proofread final copy to ensure error-free publication and posting.› Maintain brand voice and tone across all content and communication channels.› Ensure content aligns with style guides and standards.› Work with Group Marketing teams to publish content within the content management systems and CRM.
› Partner with Group Marketing teams to implement SEO best practices, including executing keyword research, defining a keyword universe that aligns with audience needs, business priorities and inbound traffic goals, and optimizing content.
› Develop and implement methods to measure the impact of content on customer behavior and engagement.› Use analytics tools to measure the performance of content and make data-driven decisions to enhance effectiveness.
You bring to the role and this small team an eye for the detail and a commitment to quality. You’re passionate about creating excellent user experiences and the educative and influencing role of customer communication. You’re adaptable, open to feedback and your preferred work style is oriented to test, learn and repeat.
Research & Planning› Use voice of customer insights, personas, keyword research, messaging themes, campaign plans, competitive information, and content impact measurements to plan effective content.› Participate in ideation to develop creative strategies and concepts that meet project objectives.› Collaborate with a diverse range of stakeholders, including clients, customers, experience designers (CX, UX, UI), SMEs, legal and compliance specialists, and customer service teams, to understand requirements and create content for communications / interactions.› Plan and prioritize to ensure timely delivery of high-quality work to agreed deadline.
Content Creation, Review & Publication› Develop clear, engaging, persona-centered content for a variety of digital and offline platforms, including print/offline communications, email, websites/microsites, messaging platforms/in-app notifications and customer service scripting.› Apply principles of behavioral science to craft content that influences customer behavior positively.› Review and edit content to ensure accuracy, clarity, and consistency.› Proofread final copy to ensure error-free publication and posting.› Maintain brand voice and tone across all content and communication channels.› Ensure content aligns with style guides and standards.› Work with Group Marketing teams to publish content within the content management systems and CRM.
› Partner with Group Marketing teams to implement SEO best practices, including executing keyword research, defining a keyword universe that aligns with audience needs, business priorities and inbound traffic goals, and optimizing content.
› Develop and implement methods to measure the impact of content on customer behavior and engagement.› Use analytics tools to measure the performance of content and make data-driven decisions to enhance effectiveness.