Diptyque Paris
Director of Integrated Communications
Diptyque Paris, New York, New York, United States,
Diptyque- Luxury Fragrance House has established itself as one of the most renowned, leading fragrance houses within the luxury market today. Founded in 1961, the Maison is known for its mix of iconic scented candles, personal fragrances, bath and body products, and home décor. Its flagship boutique is in Paris’ 5th arrondissement at 34 Boulevard Saint Germain.
Diptyque is looking for a Director of Integrated Communications to increase Diptyque’s brand awareness and growth in the Americas. The ideal candidate has their finger on the pulse of luxury and art, as well as a keen ability to tap into culture and the publications and influencers who contribute to these worlds to expand and enhance Diptyque’s brand positioning.
The Director of Integrated Communications will lead brand awareness efforts that carry across the strategic communications channels of the business in partnership with local and global teams. You’ll also ideate and drive brand initiatives that target a range of audiences, inclusive of media, influencer, and customers. Expertise and curiosity across a range of topics including design, fashion, arts, beauty, home decoration, business, and social enterprise are a plus.
You’ll join a nimble Marketing team focused on driving brand awareness, purchase consideration, conversion and customer loyalty.
What You’ll DoDesign and lead communications strategies that raise the profile of Diptyque’s business, product, team, innovations, sustainability initiatives, and more, across new and existing market segmentsIdeate creative, out-of-the-box storytelling opportunities and experiential brand moments that fuel brand awareness and affinity, considering key media, influencer, and customer touchpointsLead the activation of communications launch plans, influencer activations, key collaborations/partnerships and events as part of the cross-functional marketing team, in partnership with our Paris headquartersLead our strategic communications agency in strategic planning and day-to-day activationDevelop and maintain close relationships with press, influencers and stylists to stay connected to the cultural landscape and constantly assess where and how Diptyque can be weaved into itOversee quarterly in-person media and influencer events, bringing the Diptyque brand to life in creative, engaging and unexpected waysPartner on public-facing thought-leadership opportunities that feature Diptyque experts and spokespeoplePartner with Retail Marketing counterparts to lead store opening communications planning and eventingWork closely with the broader Americas team, manage a comprehensive marketing calendar informed by Diptyque’s business objectives and strategiesElevate and enhance Diptyque’s public relations efforts by streamlining processes while preparing consistent, robust analysis in partnership with our strategic communications agency, drawing insights and learnings, and proposing ideasDevelop and manage Diptyque’s annual PR and influencer strategy and budgetEmbody Diptyque’s core values
Who You Are10+ years of communications experience at a media agency or brandA natural relationship builder who has established connections across the fashion, design, culture, arts and lifestyle communitiesAn excellent communicator across all mediumsDigital expert with strong POV on existing and emerging platformsUnderstanding of the paid, owned and earned ecosystemA supportive, motivated, experienced team leader that inspires others towards continuous learning and successAn ambassador of the Diptyque brandAn inherently curious person who likes using unexpected points of view to drive outsized business outcomesA confident, effective meeting facilitator and presenter who is well-versed in developing and delivering data-driven insightsAble to convey complex issues and ideas succinctly—and with the appropriate priorityUncanny ability to influence others across all levels of an organization, and to mentor entry level team membersMeticulously organized and extremely attentive to detail, with planning and prioritization skills that don’t falter in a fast-paced work environmentAppreciation for French cultureBachelor’s degree requiredMaster’s degree and luxury experience a plus
Diptyque is looking for a Director of Integrated Communications to increase Diptyque’s brand awareness and growth in the Americas. The ideal candidate has their finger on the pulse of luxury and art, as well as a keen ability to tap into culture and the publications and influencers who contribute to these worlds to expand and enhance Diptyque’s brand positioning.
The Director of Integrated Communications will lead brand awareness efforts that carry across the strategic communications channels of the business in partnership with local and global teams. You’ll also ideate and drive brand initiatives that target a range of audiences, inclusive of media, influencer, and customers. Expertise and curiosity across a range of topics including design, fashion, arts, beauty, home decoration, business, and social enterprise are a plus.
You’ll join a nimble Marketing team focused on driving brand awareness, purchase consideration, conversion and customer loyalty.
What You’ll DoDesign and lead communications strategies that raise the profile of Diptyque’s business, product, team, innovations, sustainability initiatives, and more, across new and existing market segmentsIdeate creative, out-of-the-box storytelling opportunities and experiential brand moments that fuel brand awareness and affinity, considering key media, influencer, and customer touchpointsLead the activation of communications launch plans, influencer activations, key collaborations/partnerships and events as part of the cross-functional marketing team, in partnership with our Paris headquartersLead our strategic communications agency in strategic planning and day-to-day activationDevelop and maintain close relationships with press, influencers and stylists to stay connected to the cultural landscape and constantly assess where and how Diptyque can be weaved into itOversee quarterly in-person media and influencer events, bringing the Diptyque brand to life in creative, engaging and unexpected waysPartner on public-facing thought-leadership opportunities that feature Diptyque experts and spokespeoplePartner with Retail Marketing counterparts to lead store opening communications planning and eventingWork closely with the broader Americas team, manage a comprehensive marketing calendar informed by Diptyque’s business objectives and strategiesElevate and enhance Diptyque’s public relations efforts by streamlining processes while preparing consistent, robust analysis in partnership with our strategic communications agency, drawing insights and learnings, and proposing ideasDevelop and manage Diptyque’s annual PR and influencer strategy and budgetEmbody Diptyque’s core values
Who You Are10+ years of communications experience at a media agency or brandA natural relationship builder who has established connections across the fashion, design, culture, arts and lifestyle communitiesAn excellent communicator across all mediumsDigital expert with strong POV on existing and emerging platformsUnderstanding of the paid, owned and earned ecosystemA supportive, motivated, experienced team leader that inspires others towards continuous learning and successAn ambassador of the Diptyque brandAn inherently curious person who likes using unexpected points of view to drive outsized business outcomesA confident, effective meeting facilitator and presenter who is well-versed in developing and delivering data-driven insightsAble to convey complex issues and ideas succinctly—and with the appropriate priorityUncanny ability to influence others across all levels of an organization, and to mentor entry level team membersMeticulously organized and extremely attentive to detail, with planning and prioritization skills that don’t falter in a fast-paced work environmentAppreciation for French cultureBachelor’s degree requiredMaster’s degree and luxury experience a plus