Demand.io
Senior Product Marketing Manager
Demand.io, New York, New York, United States,
At Demand.io, our mission is to be the world's leading source of e-commerce knowledge. By aligning AI systems with communities of enthusiasts, creators, and shoppers, we create knowledge flywheels that operate at unprecedented scale and accuracy, powering our consumer shopping experiences.
Founded in 2009, we're a self-funded, profitable company running multiple e-commerce consumer products at scale. Our portfolio includes SimplyCodes (simplycodes.com), an AI-powered social savings platform, and Product.ai (product.ai), an upcoming AI assistant for shopping. Our products are used by millions of shoppers to facilitate thousands of purchase decisions daily, driving over $1 billion in annual e-commerce transaction volume to our retail partner network.
We believe in aligned incentives for employees and stakeholders, operating with a unique model grounded in small team size comprised of top 1% talent, individual empowerment, AI-first thinking, rapid iteration, and outsized compensation tied to company performance.About the role and opportunity
We're seeking a talented, innovative, AI-native Senior Product Marketing Manager to lead our user research, product positioning, and community management efforts across our portfolio. In this demanding, multi-faceted role, you'll spearhead initiatives to deeply understand our users, craft compelling product narratives, and foster vibrant user communities. You'll play a pivotal role in ensuring product-market fit, enhancing user satisfaction, and driving engagement through effective communication strategies.
At Demand.io, Product Marketing plays a strong role in shaping our product strategy. You will lead user research initiatives and contribute significantly to product vision. To succeed here, you should be comfortable working autonomously, creating your own end-to-end research plans and communication strategies that incorporate user insights, technology trends, and community dynamics.
In this role, you'll report directly to the CEO (who acts as Chief Product Officer), playing point on a range of strategic marketing initiatives spanning our product portfolio. You'll be challenged to create novel approaches to user research and community engagement, continuously finding new ways to infuse AI into our product experiences and communication strategies. You'll work closely with our data science and machine learning teams to develop deep insights into user behavior, continuously increasing user satisfaction and engagement with our products.
What you'll do
Design and conduct comprehensive user research initiatives to gather actionable insights for product development and marketing strategiesDevelop and refine compelling product positioning and messaging that clearly articulates our unique value propositions across all channelsLead and grow our community management efforts, including our Insiders program for power users, to foster engagement and user-generated contentCollaborate closely with product and engineering teams to ensure new features align with user needs and market demandsOversee the creation of high-quality content that effectively communicates our product benefits and engages our user baseImplement and optimize product onboarding and in-app messaging to improve feature adoption and user engagementAnalyze product usage data and user feedback to inform product strategy and measure success of marketing initiativesContribute to the product roadmap by advocating for user-driven feature suggestions and improvementsMentor junior team members in user research methodologies, community management practices, and effective product communicationFacilitate knowledge sharing sessions with cross-functional teams to align on user insights and product strategy
About you
7+ years of experience in product marketing, user research, or related fields, preferably in B2C tech or e-commerceStrong background in user research methodologies with proven experience conducting impactful user studiesExperience with community management and fostering engaged user bases, particularly in tech or e-commerce sectorsExcellent written and verbal communication skills, with the ability to craft compelling product narratives and messagingStrong analytical skills with the ability to synthesize insights from both qualitative and quantitative data sourcesStrategic thinker with the ability to translate user insights into actionable product and marketing strategiesPassion for understanding user behavior and creating user-centric products and experiencesExperience with product positioning and messaging in competitive marketsAdaptability and willingness to learn in a fast-paced, evolving environmentBachelor's degree in Marketing, Psychology, Human-Computer Interaction, or a related field (MBA or advanced degree preferred)
About the job
Starting base salary range: $150,000 - $200,000 DOEStock options: 0.25% to 0.50% initial grantEligibility for our Equity Partners program, a profit-sharing system tied to individual and company performanceCollaborative, low-ego environment where your ideas will be heard and you'll have significant autonomy to drive product directionAccess to state-of-the-art AI tools and technologies, including our own GPU clusters for AI model trainingRegular opportunities to learn from and interact with leaders in AI, e-commerce, and product designOur Santa Monica HQ is a newly completed state-of-the-art technology development facility offering prodigious open space, open work setup, large recreation & break room with free food, silence / focus facilities, podcasting studio, and sweeping views from the ocean to downtownRegular team-building events, dinners and activities
Benefits
Comprehensive health, dental, and vision coverageUnlimited PTO with encouragement to take time off for creativity and recharging401(k) programGenerous parental leave policyRelocation assistance availableContinuous learning opportunities, including conference attendance and coursesCatered lunches, well-stocked kitchen
About our culture
Our core values are innovation, empowerment, and continuous growth. We seek team members who want to take on significant ownership, have the natural desire to learn and grow, and who have an innate passion for understanding users, fostering communities, and driving product excellence.We lean in-office as a team. While we embrace flexibility and some hybrid work, our team members prefer to collaborate in person and we're generally present in the office on a daily basis. Fostering a healthy face-to-face culture is part of our identity as a company.We seek to keep our team small, working as a team of deep generalists with a bias towards action. Every team member has leadership growth opportunity here.We offer above-market compensation through our profit-sharing system. We believe in aligned incentives as our means for attracting top talent and retaining staff for long-term relationships.
Read more about our unique culture and approach in our company backgrounder.
Meet the team and learn about our products and company vision at https://demand.io.
Founded in 2009, we're a self-funded, profitable company running multiple e-commerce consumer products at scale. Our portfolio includes SimplyCodes (simplycodes.com), an AI-powered social savings platform, and Product.ai (product.ai), an upcoming AI assistant for shopping. Our products are used by millions of shoppers to facilitate thousands of purchase decisions daily, driving over $1 billion in annual e-commerce transaction volume to our retail partner network.
We believe in aligned incentives for employees and stakeholders, operating with a unique model grounded in small team size comprised of top 1% talent, individual empowerment, AI-first thinking, rapid iteration, and outsized compensation tied to company performance.About the role and opportunity
We're seeking a talented, innovative, AI-native Senior Product Marketing Manager to lead our user research, product positioning, and community management efforts across our portfolio. In this demanding, multi-faceted role, you'll spearhead initiatives to deeply understand our users, craft compelling product narratives, and foster vibrant user communities. You'll play a pivotal role in ensuring product-market fit, enhancing user satisfaction, and driving engagement through effective communication strategies.
At Demand.io, Product Marketing plays a strong role in shaping our product strategy. You will lead user research initiatives and contribute significantly to product vision. To succeed here, you should be comfortable working autonomously, creating your own end-to-end research plans and communication strategies that incorporate user insights, technology trends, and community dynamics.
In this role, you'll report directly to the CEO (who acts as Chief Product Officer), playing point on a range of strategic marketing initiatives spanning our product portfolio. You'll be challenged to create novel approaches to user research and community engagement, continuously finding new ways to infuse AI into our product experiences and communication strategies. You'll work closely with our data science and machine learning teams to develop deep insights into user behavior, continuously increasing user satisfaction and engagement with our products.
What you'll do
Design and conduct comprehensive user research initiatives to gather actionable insights for product development and marketing strategiesDevelop and refine compelling product positioning and messaging that clearly articulates our unique value propositions across all channelsLead and grow our community management efforts, including our Insiders program for power users, to foster engagement and user-generated contentCollaborate closely with product and engineering teams to ensure new features align with user needs and market demandsOversee the creation of high-quality content that effectively communicates our product benefits and engages our user baseImplement and optimize product onboarding and in-app messaging to improve feature adoption and user engagementAnalyze product usage data and user feedback to inform product strategy and measure success of marketing initiativesContribute to the product roadmap by advocating for user-driven feature suggestions and improvementsMentor junior team members in user research methodologies, community management practices, and effective product communicationFacilitate knowledge sharing sessions with cross-functional teams to align on user insights and product strategy
About you
7+ years of experience in product marketing, user research, or related fields, preferably in B2C tech or e-commerceStrong background in user research methodologies with proven experience conducting impactful user studiesExperience with community management and fostering engaged user bases, particularly in tech or e-commerce sectorsExcellent written and verbal communication skills, with the ability to craft compelling product narratives and messagingStrong analytical skills with the ability to synthesize insights from both qualitative and quantitative data sourcesStrategic thinker with the ability to translate user insights into actionable product and marketing strategiesPassion for understanding user behavior and creating user-centric products and experiencesExperience with product positioning and messaging in competitive marketsAdaptability and willingness to learn in a fast-paced, evolving environmentBachelor's degree in Marketing, Psychology, Human-Computer Interaction, or a related field (MBA or advanced degree preferred)
About the job
Starting base salary range: $150,000 - $200,000 DOEStock options: 0.25% to 0.50% initial grantEligibility for our Equity Partners program, a profit-sharing system tied to individual and company performanceCollaborative, low-ego environment where your ideas will be heard and you'll have significant autonomy to drive product directionAccess to state-of-the-art AI tools and technologies, including our own GPU clusters for AI model trainingRegular opportunities to learn from and interact with leaders in AI, e-commerce, and product designOur Santa Monica HQ is a newly completed state-of-the-art technology development facility offering prodigious open space, open work setup, large recreation & break room with free food, silence / focus facilities, podcasting studio, and sweeping views from the ocean to downtownRegular team-building events, dinners and activities
Benefits
Comprehensive health, dental, and vision coverageUnlimited PTO with encouragement to take time off for creativity and recharging401(k) programGenerous parental leave policyRelocation assistance availableContinuous learning opportunities, including conference attendance and coursesCatered lunches, well-stocked kitchen
About our culture
Our core values are innovation, empowerment, and continuous growth. We seek team members who want to take on significant ownership, have the natural desire to learn and grow, and who have an innate passion for understanding users, fostering communities, and driving product excellence.We lean in-office as a team. While we embrace flexibility and some hybrid work, our team members prefer to collaborate in person and we're generally present in the office on a daily basis. Fostering a healthy face-to-face culture is part of our identity as a company.We seek to keep our team small, working as a team of deep generalists with a bias towards action. Every team member has leadership growth opportunity here.We offer above-market compensation through our profit-sharing system. We believe in aligned incentives as our means for attracting top talent and retaining staff for long-term relationships.
Read more about our unique culture and approach in our company backgrounder.
Meet the team and learn about our products and company vision at https://demand.io.