Michael Kors
Senior Manager, Global Brand Marketing
Michael Kors, Long Island City, New York, United States, 11101
Qualifications
Bachelor’s Degree required5+ years Marketing experienceStrong ability to strategize on a global levelAbility to lead and influence cross-functional teamsAbility to organize, prioritize, and multitask effectivelyCritical thinking and analytical problem-solving skillsThrive in a fast paced on-time deliverable environmentCreative and proactive communication skillsMotivated, enthusiastic, and results orientedResponsibilities
As the Senior Manager, Global Brand Marketing, your goal is to align global marketing strategy & implementation of global 360 brand campaigns across all regionsYou will also play an integral role in developing the seasonal marketing strategy, as well as supporting all key categories of the Michael Kors businessDrive development of Seasonal Global Marketing Strategy Campaign CalendarAlign Global Calendar of business priorities (Product and Campaign Messages) with Senior ManagementIdentify key product pushes and their unique selling proposition, with Merchandising and Fashion OfficeAct as liaison between Business Units and Cross-Functional teams to develop a cohesive seasonal brief that supports business effectivelyAlign Global Calendar across global merchandising, retail, wholesale, licensing and all marketing channelsLead cross-functional Teams at HQ and in Regional markets (all Marketing channels, Visual Merchandising and Merchandising) to support to ensure cohesive brand message across all customer touch points, both online and in-storeAct as key partner to Global Teams across North America, APAC, EMEA, and LATAM markets, giving visibility and direction on global marketing strategy and supporting local needsCommunicate closely with global partners leading up to and during the season so they are clear on global seasonal marketing strategy, inclusive of timing and 360 campaignsPartner with global teams on local strategy to amplify global seasonal campaign messageReview Seasonal Marketing Plans submitted by Global Partners that outline all marketing activities planned, ensuring it fits with the overall global marketing planFind untapped marketing opportunities to bring visibility to the brand in order to be contextually and culturally relevant as well as reach new customersExplore partnerships, international holidays, and cultural events as a way to bring visibility to the brandPartner with Design, PR, Advertising, Social to explore new product ideas, contextually relevant campaigns and collaborations to bring newness to brandOversee marketing support for all product licensee categories, including Fragrance, Eyewear, Watches and SmartwatchesEnsure support across both Retail and Wholesale channels at a seasonal level as well as for any new product launchesManage any licensee local activations to ensure they are on brand and align with overall brand strategyManage team of two, and aid in their development and growthBenefits
Generous Paid Time Off & Holiday ScheduleSummer FridaysInternal mobility across Capri Brands (Michael Kors, Jimmy Choo, Versace)Cross-brand DiscountExclusive Employee SalesFav 5 Cards (MK Discount for friends and family)401k MatchPaid Parental LeaveThrive Wellness Program (seasonal in-office massages and more!)Commuter BenefitsGym Discounts
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Bachelor’s Degree required5+ years Marketing experienceStrong ability to strategize on a global levelAbility to lead and influence cross-functional teamsAbility to organize, prioritize, and multitask effectivelyCritical thinking and analytical problem-solving skillsThrive in a fast paced on-time deliverable environmentCreative and proactive communication skillsMotivated, enthusiastic, and results orientedResponsibilities
As the Senior Manager, Global Brand Marketing, your goal is to align global marketing strategy & implementation of global 360 brand campaigns across all regionsYou will also play an integral role in developing the seasonal marketing strategy, as well as supporting all key categories of the Michael Kors businessDrive development of Seasonal Global Marketing Strategy Campaign CalendarAlign Global Calendar of business priorities (Product and Campaign Messages) with Senior ManagementIdentify key product pushes and their unique selling proposition, with Merchandising and Fashion OfficeAct as liaison between Business Units and Cross-Functional teams to develop a cohesive seasonal brief that supports business effectivelyAlign Global Calendar across global merchandising, retail, wholesale, licensing and all marketing channelsLead cross-functional Teams at HQ and in Regional markets (all Marketing channels, Visual Merchandising and Merchandising) to support to ensure cohesive brand message across all customer touch points, both online and in-storeAct as key partner to Global Teams across North America, APAC, EMEA, and LATAM markets, giving visibility and direction on global marketing strategy and supporting local needsCommunicate closely with global partners leading up to and during the season so they are clear on global seasonal marketing strategy, inclusive of timing and 360 campaignsPartner with global teams on local strategy to amplify global seasonal campaign messageReview Seasonal Marketing Plans submitted by Global Partners that outline all marketing activities planned, ensuring it fits with the overall global marketing planFind untapped marketing opportunities to bring visibility to the brand in order to be contextually and culturally relevant as well as reach new customersExplore partnerships, international holidays, and cultural events as a way to bring visibility to the brandPartner with Design, PR, Advertising, Social to explore new product ideas, contextually relevant campaigns and collaborations to bring newness to brandOversee marketing support for all product licensee categories, including Fragrance, Eyewear, Watches and SmartwatchesEnsure support across both Retail and Wholesale channels at a seasonal level as well as for any new product launchesManage any licensee local activations to ensure they are on brand and align with overall brand strategyManage team of two, and aid in their development and growthBenefits
Generous Paid Time Off & Holiday ScheduleSummer FridaysInternal mobility across Capri Brands (Michael Kors, Jimmy Choo, Versace)Cross-brand DiscountExclusive Employee SalesFav 5 Cards (MK Discount for friends and family)401k MatchPaid Parental LeaveThrive Wellness Program (seasonal in-office massages and more!)Commuter BenefitsGym Discounts
#J-18808-Ljbffr