Michael Kors
Director, NA Digital Marketing
Michael Kors, Long Island City, New York, United States, 11101
Director, NA Digital Marketing
Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.
Do you have the skills to fill this role Read the complete details below, and make your application today.If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!Who You Are:You are energetic, collaborative, have strong communication and are results driven. You are a leader who thrives in a rapidly changing environment and have extensive digital marketing experience. You also have experience fostering a team culture of continuous improvement and innovation.As our Director, Digital Marketing, you will lead the development and optimization of our digital strategy to drive business growth across all channels, including paid search, organic search, affiliate marketing, paid social, performance influencer, and display. You will collaborate with cross-functional teams to execute customer-centric initiatives that enhance acquisition, conversion, and retention. Your role will involve optimizing campaigns to maximize ROAS, exploring innovative marketing approaches, managing agency partnerships, and supporting retail-focused digital strategies.What You’ll Do:Lead strategy and manage all digital marketing channels supporting ecommerce business and in-store initiatives ensuring campaigns are driving qualified traffic at an optimized ROAS. Channel responsibility includes: paid search, shopping, organic search, affiliate marketing, paid social, and display.Manage development of marketing channel plans and goals to meet performance targets and ensure alignment with fiscal budgets and forecasts.Manage and optimize channels to hit sales targets effectively and efficiently; optimize and structure existing channels with the latest best practices and continuously test new acquisition strategies and tactics.Develop strategies and implementation plans for new program initiatives with a focus on a more personalized one-to-one customer relationship and specific customer journeys across multi touchpoints to lead customer-focused marketing initiatives designed to drive improved conversion and retention.Mastery of leading ad industry tools & technologies and ability to partner internally to drive expert outcomes – required constant exploration of innovative approaches and opportunities.Test and improve campaign creative, copy, and audience targeting/segmentation to ensure campaign optimization.Analyze results of all campaigns, using learnings to optimize campaign performance and set future test plans, create and refine actionable audience targets and promotions. Synthesize information to clearly communicate key learnings, actionable strategy, and recommend new opportunities to leadership.Identify new sources of customer acquisition and profit via new partners, new strategies, and emerging channels.Manage external agency partners, conduct agency reviews and select agency partners as needed.Support retail & outlet marketing teams with specific drive to store digital strategies and tactics.Partner closely with cross-functional teams (CRM, Retail Marketing, Brand Marketing, Merchandising, Creative, etc.) to develop industry leading campaigns that lean into full funnel marketing strategies tied to clear measurement KPIs. Ensure proper messaging, timing and execution of campaigns across paid channels in alignment with site and retention marketing teams.Partner closely with the Brand Team to develop performance influencer campaigns that drive brand/product engagement, traffic, and sales.Lead and mentor team to consistently drive learning, growth, and innovative thinking.You’ll Need to Have:Bachelor's degree required.8+ years of digital marketing experience for a brand with a heavy focus on paid search/paid social/affiliate – strong performance (ROAS-focused) marketing experience required.Retail industry experience required.Proven ability to manage large multi-million-dollar budgets.Strong analytical skills, comfortable using data to drive decision-making.Solid knowledge of the complete digital marketing landscape and a history of success managing digital marketing programs that drive business results.Proven ability to effectively manage agency partners.Hands-on experience working with: Adobe Analytics, Google AdWords, Affiliate marketing platforms and other relevant marketing systems.We’d Like to See:Ability to lead thinking and develop strategy but willing to be hands-on as needed.Strong problem-solving skills, especially when dealing with ambiguity.Excellent oral and written communication skills, strong interpersonal skills.MK Perks:Generous PTO & Holiday Schedule.Summer Fridays.Internal mobility across Versace, Jimmy Choo, and Michael Kors.Cross-brand Discount.Exclusive Employee Sales.Fav 5 Cards (MK Discount for friends and family).401k Match.Paid Parental Leave.Thrive Wellness Program (seasonal in-office massages and more!).Commuter Benefits.Gym Discounts.At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V.At Capri Holdings Limited, our commitment to inclusivity and accessibility begins with the candidate experience. If you require a reasonable accommodation for the interview or application process, please contact our Diversity and Inclusion team at CapriDiversityandInclusion@CapriHoldings.com.In compliance with certain Pay Transparency laws, employers are required to disclose a salary range. The salary for this position will vary based on role requirements, skill set and years of experience.Compensation Range:
$117,000.00-$170,000.00About Us At the center of it all, is a designer who has created an enduring and iconic luxury lifestyle empire with a distinctive point of view and global reach. Michael Kors has a sharp focus on providing his customers with accessories and clothes that are consistently polished, chic, relaxed and glamorous. Kors has also been the recipient of numerous industry awards and accolades within the fashion industry, been honored for his philanthropy, and earned the respect and affection of millions.The fashion designer also focuses on giving back. For more than 25 years he has been a passionate supporter of God’s Love We Deliver, a New York-based non-profit organization that cooks and delivers nutritious meals to people living with serious illnesses in and around New York City. Continuing his philanthropic efforts, in 2013 Michael Kors launched “Watch Hunger Stop,” partnering with the United Nations World Food Programme (WFP) to help fight world hunger. Proceeds from annual special-edition products, as well as from other targeted initiatives, help provide food to children through WFP’s school meals program. To date, Michael Kors has helped WFP deliver over twenty million meals (and counting) to hungry children.
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Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.
Do you have the skills to fill this role Read the complete details below, and make your application today.If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!Who You Are:You are energetic, collaborative, have strong communication and are results driven. You are a leader who thrives in a rapidly changing environment and have extensive digital marketing experience. You also have experience fostering a team culture of continuous improvement and innovation.As our Director, Digital Marketing, you will lead the development and optimization of our digital strategy to drive business growth across all channels, including paid search, organic search, affiliate marketing, paid social, performance influencer, and display. You will collaborate with cross-functional teams to execute customer-centric initiatives that enhance acquisition, conversion, and retention. Your role will involve optimizing campaigns to maximize ROAS, exploring innovative marketing approaches, managing agency partnerships, and supporting retail-focused digital strategies.What You’ll Do:Lead strategy and manage all digital marketing channels supporting ecommerce business and in-store initiatives ensuring campaigns are driving qualified traffic at an optimized ROAS. Channel responsibility includes: paid search, shopping, organic search, affiliate marketing, paid social, and display.Manage development of marketing channel plans and goals to meet performance targets and ensure alignment with fiscal budgets and forecasts.Manage and optimize channels to hit sales targets effectively and efficiently; optimize and structure existing channels with the latest best practices and continuously test new acquisition strategies and tactics.Develop strategies and implementation plans for new program initiatives with a focus on a more personalized one-to-one customer relationship and specific customer journeys across multi touchpoints to lead customer-focused marketing initiatives designed to drive improved conversion and retention.Mastery of leading ad industry tools & technologies and ability to partner internally to drive expert outcomes – required constant exploration of innovative approaches and opportunities.Test and improve campaign creative, copy, and audience targeting/segmentation to ensure campaign optimization.Analyze results of all campaigns, using learnings to optimize campaign performance and set future test plans, create and refine actionable audience targets and promotions. Synthesize information to clearly communicate key learnings, actionable strategy, and recommend new opportunities to leadership.Identify new sources of customer acquisition and profit via new partners, new strategies, and emerging channels.Manage external agency partners, conduct agency reviews and select agency partners as needed.Support retail & outlet marketing teams with specific drive to store digital strategies and tactics.Partner closely with cross-functional teams (CRM, Retail Marketing, Brand Marketing, Merchandising, Creative, etc.) to develop industry leading campaigns that lean into full funnel marketing strategies tied to clear measurement KPIs. Ensure proper messaging, timing and execution of campaigns across paid channels in alignment with site and retention marketing teams.Partner closely with the Brand Team to develop performance influencer campaigns that drive brand/product engagement, traffic, and sales.Lead and mentor team to consistently drive learning, growth, and innovative thinking.You’ll Need to Have:Bachelor's degree required.8+ years of digital marketing experience for a brand with a heavy focus on paid search/paid social/affiliate – strong performance (ROAS-focused) marketing experience required.Retail industry experience required.Proven ability to manage large multi-million-dollar budgets.Strong analytical skills, comfortable using data to drive decision-making.Solid knowledge of the complete digital marketing landscape and a history of success managing digital marketing programs that drive business results.Proven ability to effectively manage agency partners.Hands-on experience working with: Adobe Analytics, Google AdWords, Affiliate marketing platforms and other relevant marketing systems.We’d Like to See:Ability to lead thinking and develop strategy but willing to be hands-on as needed.Strong problem-solving skills, especially when dealing with ambiguity.Excellent oral and written communication skills, strong interpersonal skills.MK Perks:Generous PTO & Holiday Schedule.Summer Fridays.Internal mobility across Versace, Jimmy Choo, and Michael Kors.Cross-brand Discount.Exclusive Employee Sales.Fav 5 Cards (MK Discount for friends and family).401k Match.Paid Parental Leave.Thrive Wellness Program (seasonal in-office massages and more!).Commuter Benefits.Gym Discounts.At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V.At Capri Holdings Limited, our commitment to inclusivity and accessibility begins with the candidate experience. If you require a reasonable accommodation for the interview or application process, please contact our Diversity and Inclusion team at CapriDiversityandInclusion@CapriHoldings.com.In compliance with certain Pay Transparency laws, employers are required to disclose a salary range. The salary for this position will vary based on role requirements, skill set and years of experience.Compensation Range:
$117,000.00-$170,000.00About Us At the center of it all, is a designer who has created an enduring and iconic luxury lifestyle empire with a distinctive point of view and global reach. Michael Kors has a sharp focus on providing his customers with accessories and clothes that are consistently polished, chic, relaxed and glamorous. Kors has also been the recipient of numerous industry awards and accolades within the fashion industry, been honored for his philanthropy, and earned the respect and affection of millions.The fashion designer also focuses on giving back. For more than 25 years he has been a passionate supporter of God’s Love We Deliver, a New York-based non-profit organization that cooks and delivers nutritious meals to people living with serious illnesses in and around New York City. Continuing his philanthropic efforts, in 2013 Michael Kors launched “Watch Hunger Stop,” partnering with the United Nations World Food Programme (WFP) to help fight world hunger. Proceeds from annual special-edition products, as well as from other targeted initiatives, help provide food to children through WFP’s school meals program. To date, Michael Kors has helped WFP deliver over twenty million meals (and counting) to hungry children.
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