Publicis Groupe
Vice President, Director, Media Strategy
Publicis Groupe, Chicago, Illinois, United States, 60290
Full-timeCompany Description
Who is Starcom:
Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements.With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.Job Description
What You’ll Do:The Strategy VP, Director manages the strategy and planning process for our client, Allstate. The VP, Director is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and is able to manage, lead, and develop their internal strategy team.
Responsibilities:Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiativesEnsure the team delivers sound strategic media recommendations based on a clear understanding of brand objectivesResponsible for managing big and complex media budget and developing a strategy that utilizes media mix modeling and other resources for budget effectivenessDrive Innovation and a Thought Leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clientsWork with analytics, solutions architecture, and research teams to identify/apply learnings and the investment and operations teams to ensure flawless implementationApply their experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elementsWrite and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations/plansAnalyze client’s audience strategiesand work with internal groups to lead business case developmentFacilitate internal and client workshops and brainstorms with energy that drives desired outcomes.Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goalsDemonstrate a collaborative approach as well as effective problem solving and intervention when neededQualifications
Qualifications:Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights10+ years of experience in media planning/strategy with progressive levels of responsibility7+ years of previous management experienceAbility to strategically plan campaigns to align with clients strategic goals and KPIsPitch experience with proven track recordExperience across all media types (national, local, digital, direct, programmatic, shopper, etc.)Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordinglyExcellent written and verbal communication, presentation, organizational, interpersonal and analytical skillsAbility to translate data into viable business solutions to enhance strategies and meet deliverablesExcellent leadership ability to drive team to deliver resultsAdditional Information
Additional InformationStarcomis an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color,ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliancesThe benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
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Who is Starcom:
Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements.With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.Job Description
What You’ll Do:The Strategy VP, Director manages the strategy and planning process for our client, Allstate. The VP, Director is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and is able to manage, lead, and develop their internal strategy team.
Responsibilities:Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiativesEnsure the team delivers sound strategic media recommendations based on a clear understanding of brand objectivesResponsible for managing big and complex media budget and developing a strategy that utilizes media mix modeling and other resources for budget effectivenessDrive Innovation and a Thought Leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clientsWork with analytics, solutions architecture, and research teams to identify/apply learnings and the investment and operations teams to ensure flawless implementationApply their experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elementsWrite and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations/plansAnalyze client’s audience strategiesand work with internal groups to lead business case developmentFacilitate internal and client workshops and brainstorms with energy that drives desired outcomes.Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goalsDemonstrate a collaborative approach as well as effective problem solving and intervention when neededQualifications
Qualifications:Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights10+ years of experience in media planning/strategy with progressive levels of responsibility7+ years of previous management experienceAbility to strategically plan campaigns to align with clients strategic goals and KPIsPitch experience with proven track recordExperience across all media types (national, local, digital, direct, programmatic, shopper, etc.)Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordinglyExcellent written and verbal communication, presentation, organizational, interpersonal and analytical skillsAbility to translate data into viable business solutions to enhance strategies and meet deliverablesExcellent leadership ability to drive team to deliver resultsAdditional Information
Additional InformationStarcomis an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color,ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliancesThe benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
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