Bengal Transportation Services, Inc
Marketing Manager
Bengal Transportation Services, Inc, Los Angeles, California, United States, 90079
POSITION SUMMARY
Submit your CV and any additional required information after you have read this description by clicking on the application button.
The basic function of the Marketing Manager is to promote, advocate and coordinate efforts to enhance Company sales, branding and marketing efforts. The Marketing Manager reports to the Vice President of Sales.
ESSENTIAL JOB FUNCTIONS
Determines the service to be offered consistent with the company's mission and ongoing evaluation process
Identifies the unique service demands each customer requires and solicits business from these customers with an open eye to expanding and maximizing service realized from each account
Directs the Company's efforts in developing and maintaining reliable service capability
Monitors pricing and trends in the territory
Researches and analyzes the marketplace to determine increased sales potential in the current niche and evaluate market possibilities
Develops the programs necessary to pursue new accounts and secure new business for the company
Provides leadership and territory Management necessary for the success of the territory's marketing effort
Analyzes & monitors territory sales statistics to help formulate a strategic direction for an effective marketing plan
Measures performance to plan & shares in making the necessary adjustments to maintain profitability goals
Presents sales reports in a timely fashion
Provides effective customer service by assuming the "Role of the Customer" to communicate to the Customer BENGAL'S emphasis in technical knowledge, quality, timeliness, shipping procedures, transactional paperwork and payment procedures
Investigates all Customer complaints and develops permanent solutions for Customer Service problems
Monitors and controls expenditure of the territory Sales and Marketing function to conform to budgetary requirements
Establishes short-range and long-range planning of Sales and Marketing
Knows Customer base, competition and sales territories
Consistently upgrades selling skills by analyzing opportunities and failures, seeking management's guidance and assistance
Provides for Customer education including Seminars, Trade Shows and Brochures
Controls and monitors Promotional Programs
Maintains, develops and increases Customer accounts
Works with Management to collect Accounts Receivable
Attends Sales training and meetings
Maintain an active prospect and quotation system
Assembles consumer rating reports by compiling, consolidating, formatting and summarizing information, graphs and presentations
Updates competitor database by inputting data from field sales; compiling, consolidating, formatting and summarizing information, graphs and presentations; distributing reports
Prepares mailers and brochures by formatting content and graphics; arranging printing and internet packages
Maintains Marketing library by checking and replenishing inventory
Provides marketing tracking and research information by collecting, analyzing and summarizing data and trends
Updates job knowledge by participating in educational opportunities
Accomplishes marketing and organization mission by completing related results as needed
Manages quarterly company newsletter
Handles and/or assists with even planning as well as sponsorship opportunities
Manages, composes or obtains press releases written on Company's behalf
Manages social media outlets and company websites
#J-18808-Ljbffr
Submit your CV and any additional required information after you have read this description by clicking on the application button.
The basic function of the Marketing Manager is to promote, advocate and coordinate efforts to enhance Company sales, branding and marketing efforts. The Marketing Manager reports to the Vice President of Sales.
ESSENTIAL JOB FUNCTIONS
Determines the service to be offered consistent with the company's mission and ongoing evaluation process
Identifies the unique service demands each customer requires and solicits business from these customers with an open eye to expanding and maximizing service realized from each account
Directs the Company's efforts in developing and maintaining reliable service capability
Monitors pricing and trends in the territory
Researches and analyzes the marketplace to determine increased sales potential in the current niche and evaluate market possibilities
Develops the programs necessary to pursue new accounts and secure new business for the company
Provides leadership and territory Management necessary for the success of the territory's marketing effort
Analyzes & monitors territory sales statistics to help formulate a strategic direction for an effective marketing plan
Measures performance to plan & shares in making the necessary adjustments to maintain profitability goals
Presents sales reports in a timely fashion
Provides effective customer service by assuming the "Role of the Customer" to communicate to the Customer BENGAL'S emphasis in technical knowledge, quality, timeliness, shipping procedures, transactional paperwork and payment procedures
Investigates all Customer complaints and develops permanent solutions for Customer Service problems
Monitors and controls expenditure of the territory Sales and Marketing function to conform to budgetary requirements
Establishes short-range and long-range planning of Sales and Marketing
Knows Customer base, competition and sales territories
Consistently upgrades selling skills by analyzing opportunities and failures, seeking management's guidance and assistance
Provides for Customer education including Seminars, Trade Shows and Brochures
Controls and monitors Promotional Programs
Maintains, develops and increases Customer accounts
Works with Management to collect Accounts Receivable
Attends Sales training and meetings
Maintain an active prospect and quotation system
Assembles consumer rating reports by compiling, consolidating, formatting and summarizing information, graphs and presentations
Updates competitor database by inputting data from field sales; compiling, consolidating, formatting and summarizing information, graphs and presentations; distributing reports
Prepares mailers and brochures by formatting content and graphics; arranging printing and internet packages
Maintains Marketing library by checking and replenishing inventory
Provides marketing tracking and research information by collecting, analyzing and summarizing data and trends
Updates job knowledge by participating in educational opportunities
Accomplishes marketing and organization mission by completing related results as needed
Manages quarterly company newsletter
Handles and/or assists with even planning as well as sponsorship opportunities
Manages, composes or obtains press releases written on Company's behalf
Manages social media outlets and company websites
#J-18808-Ljbffr