ZWILLING J.A. Henckels LLC
Outdoor Marketing Associate (Digital / Traditional)
ZWILLING J.A. Henckels LLC, Pleasantville, New York, United States, 10570
Job Category : Associates
To be considered for an interview, please make sure your application is full in line with the job specs as found below.Requisition Number : OUTDO005561Posted:
July 23, 2024Employment Type:
Full-Time, HybridLocation Pleasantville, NY 10570, USAThe candidate will have a solid understanding of marketing to a niche outdoor grill market, building a unique story and experience for the customer that sets us apart from the competition. Responsibilities include creating marketing campaigns, social media strategies, and ensuring that Flammkraft is well-positioned in the market. The candidate must be self-motivated and possess the ability to effectively establish, create, and execute plans with keen attention to detail, accuracy, and timing.The ZWILLING Outdoor Marketing Associate will work within the Marketing Communications department, collaborating closely with the VP of Outdoor, Product Development team, and the Flammkraft team in Germany. This position reports to the Director of Marketing Communications.Primary Job Responsibilities – Traditional and Digital Marketing:Establish, plan, and execute a comprehensive Marketing Plan for maximum exposure and engagement, including but not limited to:Recommend best outreach marketing channels (i.e., in-store, direct mail/print advertising, mobile advertising, online/social, etc.).Brainstorm new and creative growth/outreach strategies.Stay on top of trends and opportunities and determine how best to apply them across all channels.Ensure content creation is fresh, on-brand, and can be used across all channels.Partner with internal resources (Flammkraft, Sales, etc.) to develop campaigns (digital, email, collateral, social media, traditional, etc.) and collaborate on content development to ensure brand alignment.Create and manage the social media platforms for Flammkraft US in collaboration with the social team.Create and manage the influencer/brand ambassador programs in collaboration with the PR/Social team.Create and manage the ZWILLING Flammkraft Paid Advertising with collaboration with the Digital team.Understand consumer demand of the key demographic as it relates to ZWILLING Flammkraft.Determine the most effective messaging to reach this audience in collaboration with our Copy Manager.Conduct and collect competitive/market research and information to identify opportunities and trends.Track and analyze sales.Work independently and collaboratively with others.Have prior experience in D2C marketing.Copywriting experience for these channels preferred.Possess solid organizational skills - planning, expediting, prioritizing, managing multiple tasks, and meeting deadlines.Experience with social media, branding, and digital marketing.Able to explain complex ideas in a simple way.Qualifications:Bachelor’s degree with a minimum of 3 years’ direct experience.Experience in direct and digital marketing ideally in a similar industry.Salary Range:
$80,000.00-$100,000.00 per year contingent upon experience.We provide great benefits including medical & dental insurance, 401(k) plan, paid time off, and employee discounts.About Us:For over 287 years, ZWILLING J.A. Henckels has offered premium products that enhance the lives of professional and home chefs worldwide. Since its start as an esteemed cutlery brand, the company has grown to include a coveted collection of cookware, flatware, glassware, and kitchen gadgets. Tradition, quality, innovation, and craftsmanship are its ingredients for success.Today, ZWILLING J.A. Henckels is an international industry leader that sells products in 100 countries with the help of ten wholly owned subsidiaries. Always looking forward, ZWILLING has recently acquired global heritage brands — Staub (France), Demeyere (Belgium), Ballarini (Italy), and MIYABI (Japan) — to give its customers access to the most exceptional cookware and cutlery.If you’re interested in being part of a prominent, global culinary company, submit your resume and cover letter with salary requirements today!
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To be considered for an interview, please make sure your application is full in line with the job specs as found below.Requisition Number : OUTDO005561Posted:
July 23, 2024Employment Type:
Full-Time, HybridLocation Pleasantville, NY 10570, USAThe candidate will have a solid understanding of marketing to a niche outdoor grill market, building a unique story and experience for the customer that sets us apart from the competition. Responsibilities include creating marketing campaigns, social media strategies, and ensuring that Flammkraft is well-positioned in the market. The candidate must be self-motivated and possess the ability to effectively establish, create, and execute plans with keen attention to detail, accuracy, and timing.The ZWILLING Outdoor Marketing Associate will work within the Marketing Communications department, collaborating closely with the VP of Outdoor, Product Development team, and the Flammkraft team in Germany. This position reports to the Director of Marketing Communications.Primary Job Responsibilities – Traditional and Digital Marketing:Establish, plan, and execute a comprehensive Marketing Plan for maximum exposure and engagement, including but not limited to:Recommend best outreach marketing channels (i.e., in-store, direct mail/print advertising, mobile advertising, online/social, etc.).Brainstorm new and creative growth/outreach strategies.Stay on top of trends and opportunities and determine how best to apply them across all channels.Ensure content creation is fresh, on-brand, and can be used across all channels.Partner with internal resources (Flammkraft, Sales, etc.) to develop campaigns (digital, email, collateral, social media, traditional, etc.) and collaborate on content development to ensure brand alignment.Create and manage the social media platforms for Flammkraft US in collaboration with the social team.Create and manage the influencer/brand ambassador programs in collaboration with the PR/Social team.Create and manage the ZWILLING Flammkraft Paid Advertising with collaboration with the Digital team.Understand consumer demand of the key demographic as it relates to ZWILLING Flammkraft.Determine the most effective messaging to reach this audience in collaboration with our Copy Manager.Conduct and collect competitive/market research and information to identify opportunities and trends.Track and analyze sales.Work independently and collaboratively with others.Have prior experience in D2C marketing.Copywriting experience for these channels preferred.Possess solid organizational skills - planning, expediting, prioritizing, managing multiple tasks, and meeting deadlines.Experience with social media, branding, and digital marketing.Able to explain complex ideas in a simple way.Qualifications:Bachelor’s degree with a minimum of 3 years’ direct experience.Experience in direct and digital marketing ideally in a similar industry.Salary Range:
$80,000.00-$100,000.00 per year contingent upon experience.We provide great benefits including medical & dental insurance, 401(k) plan, paid time off, and employee discounts.About Us:For over 287 years, ZWILLING J.A. Henckels has offered premium products that enhance the lives of professional and home chefs worldwide. Since its start as an esteemed cutlery brand, the company has grown to include a coveted collection of cookware, flatware, glassware, and kitchen gadgets. Tradition, quality, innovation, and craftsmanship are its ingredients for success.Today, ZWILLING J.A. Henckels is an international industry leader that sells products in 100 countries with the help of ten wholly owned subsidiaries. Always looking forward, ZWILLING has recently acquired global heritage brands — Staub (France), Demeyere (Belgium), Ballarini (Italy), and MIYABI (Japan) — to give its customers access to the most exceptional cookware and cutlery.If you’re interested in being part of a prominent, global culinary company, submit your resume and cover letter with salary requirements today!
#J-18808-Ljbffr