Datadog
Senior Employer Brand Marketing Manager
Datadog, Long Island City, New York, United States, 11101
Datadog’s Employer Brand Marketing (EBM) team is a dynamic group of content creators, growth specialists, and event marketers. We’re looking for an organized and creative marketer who will be responsible for our employer brand identity and growth across the Americas. As an all-round marketer with experience in building a strong, reputable brand among targeted audiences, you will also have experience in new market expansion, organic and paid social, and employer reputation management. This person will partner closely with other members of the EBM team, including our Growth Marketing Lead and events team, to drive awareness and consideration of Datadog as an employer across the AMER region, prioritizing engineering and sales audiences.
Is this your next job Read the full description below to find out, and do not hesitate to make an application.As a member of the EBM team, the Senior Employer Brand Manager will be responsible for building and executing our AMER employer brand roadmap, with a focus on Brand and Content, to establish Datadog's presence in key markets. This role involves leading new market initiatives, using data-driven insights, and forming close partnerships with our people teams. Collaborating with creative, DEI, and corporate marketing teams, they will design and deliver multi-platform programs and campaigns to optimize talent attraction. They will leverage their expertise to build a strong brand among technical and non-technical audiences, developing targeted talent pools and leads.
At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.
What You’ll Do:
Develop and execute plans and tactics to build awareness and affinity of Datadog as an employer with engineering and sales audiences.
Partner closely with cross-functional teams to ensure alignment with the wider people and talent strategy.
Oversee the strategic planning, execution, and ongoing optimization of integrated campaigns rolled out across organic and paid social channels, content streams such as blogs and CRM, paid programs, employee advocacy, and more.
Produce content and assets for use across multiple platforms.
Share stories about our company and people in innovative and compelling ways tailored to different audiences and personas.
Use analytical skills to deep-dive into campaign metrics and assess their impact on sentiment and hiring.
Collaborate with cross-functional teams to ensure alignment of goals across EBM work for AMER and new markets.
Develop and maintain tactical roadmaps and team documentation, including budgets, OKRs, and reports.
Track and utilize the budget to maximize ROI and support high-impact initiatives.
Build regular reports to reflect the impact of work being built for our market audiences, including talent intelligence research where necessary.
Who You Are:
7+ years of global integrated marketing experience, with 2+ years of experience within Employer Brand Marketing.
Understand how to build a strong employer brand for technical and sales audiences.
Passion for building content, campaigns, and other activations.
Confident in managing and optimizing multiple campaigns across multiple audiences and channels.
Data-driven in your approach and willing to pivot work quickly based on data insights.
A self-starter capable of taking a concept from ideation and research to execution and analysis.
Strong collaborator who thrives working across multiple teams in a fast-paced environment.
Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.
Benefits and Growth:
New hire stock equity (RSUs) and employee stock purchase plan (ESPP)
Continuous professional development, product training, and career pathing
Intradepartmental mentor and buddy program for in-house networking
An inclusive company culture, ability to join our Community Guilds (Datadog employee resource groups)
Access to Inclusion Talks, our internal panel discussions
Free, global mental health benefits for employees and dependents age 6+
Competitive global benefits
Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.
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Is this your next job Read the full description below to find out, and do not hesitate to make an application.As a member of the EBM team, the Senior Employer Brand Manager will be responsible for building and executing our AMER employer brand roadmap, with a focus on Brand and Content, to establish Datadog's presence in key markets. This role involves leading new market initiatives, using data-driven insights, and forming close partnerships with our people teams. Collaborating with creative, DEI, and corporate marketing teams, they will design and deliver multi-platform programs and campaigns to optimize talent attraction. They will leverage their expertise to build a strong brand among technical and non-technical audiences, developing targeted talent pools and leads.
At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.
What You’ll Do:
Develop and execute plans and tactics to build awareness and affinity of Datadog as an employer with engineering and sales audiences.
Partner closely with cross-functional teams to ensure alignment with the wider people and talent strategy.
Oversee the strategic planning, execution, and ongoing optimization of integrated campaigns rolled out across organic and paid social channels, content streams such as blogs and CRM, paid programs, employee advocacy, and more.
Produce content and assets for use across multiple platforms.
Share stories about our company and people in innovative and compelling ways tailored to different audiences and personas.
Use analytical skills to deep-dive into campaign metrics and assess their impact on sentiment and hiring.
Collaborate with cross-functional teams to ensure alignment of goals across EBM work for AMER and new markets.
Develop and maintain tactical roadmaps and team documentation, including budgets, OKRs, and reports.
Track and utilize the budget to maximize ROI and support high-impact initiatives.
Build regular reports to reflect the impact of work being built for our market audiences, including talent intelligence research where necessary.
Who You Are:
7+ years of global integrated marketing experience, with 2+ years of experience within Employer Brand Marketing.
Understand how to build a strong employer brand for technical and sales audiences.
Passion for building content, campaigns, and other activations.
Confident in managing and optimizing multiple campaigns across multiple audiences and channels.
Data-driven in your approach and willing to pivot work quickly based on data insights.
A self-starter capable of taking a concept from ideation and research to execution and analysis.
Strong collaborator who thrives working across multiple teams in a fast-paced environment.
Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.
Benefits and Growth:
New hire stock equity (RSUs) and employee stock purchase plan (ESPP)
Continuous professional development, product training, and career pathing
Intradepartmental mentor and buddy program for in-house networking
An inclusive company culture, ability to join our Community Guilds (Datadog employee resource groups)
Access to Inclusion Talks, our internal panel discussions
Free, global mental health benefits for employees and dependents age 6+
Competitive global benefits
Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.
#J-18808-Ljbffr