Information Security Media Group (ISMG)
Content & Communications Marketing Manager
Information Security Media Group (ISMG), Princeton, New Jersey, us, 08543
Content & Communications Marketing Manager
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.Qualifications
Bachelor's degree or higher in Marketing, Communications, or other related fields5+ years of experience in Digital Marketing, Content Marketing, &/or Marketing CommunicationsAbility to develop content independently as well as with both internal & external partnersExperience developing & executing successful content strategies to align brand voice & drive growthExcellent copywriting & editing skills with an ability to deliver clear, concise information tailored to specific and varied audiencesUnderstanding of SEO concepts & tailoring content for conversionsResponsibilities
In collaboration with the Inbound Events Marketing Manager, provide expertise & thought leadership in marketing, content strategy, & storytelling to enhance the reputation of our Events & ultimately increase registrationsContribute to a variety of print, digital, & video projects while planning effective content & communication strategies via all marketing channels to increase brand awareness, communicate ideas, inform customers, & increase engagementOwn the consistency of voice across channels, translating tone according to what's needed to engage consumers in the respective brand channels, & proactively suggest new strategies to test/learn to which messages our audiences most respondReview & audit current content inventory across sites & marketing campaigns to determine what is relevant, consistent, redundant, or missing for each target audienceCollaborate with Inbound Marketing Manager to build & manage an editorial calendar delivering content that aligns with the company’s overall marketing strategy, objectives, & business goalsWrite, curate, produce, publish, & promote compelling content that amplifies our brand & engages with our unique audiencesCreate, edit, & maintain quality control of communications content including blogs, newsletters, videos, social media content, infographics, landing page text, etc.Proof work to ensure high editorial standards are met across all content outputsManage all website text & engage in continuous knowledge transfer with our Sponsor & Speaker Management team to keep our Summit Event pages up-to-dateDefine key messages/voice ensuring content is on brand in terms of style, quality, & tone across all communicationsProduce content that is SEO friendly & continuously optimize for increased search engine conversions & promotionOwn the ISMG Connect Community (Slack network for event attendees) & execute strategies to boost member engagement while managing the content calendarAnalyze & measure the quality/effectiveness of content based on audience growth, engagement, reach, etc. & drive strategies for improvement as necessaryAbout UsInformation Security Media Group (ISMG) is a global Intelligence & Education firm serving the Cybersecurity industry by offering news, views, & research all focused on the top topics faced by professionals in the security space today!ISMG’s best-in-class events are carefully curated with the mission of providing high-impact education & engagement for cybersecurity professionals.What You'll Bring for SuccessBachelor's degree or higher in Marketing, Communications, or other related fields5+ years of experience in Digital Marketing, Content Marketing, &/or Marketing CommunicationsAbility to develop content independently as well as with both internal & external partnersExperience developing & executing successful content strategies to align brand voice & drive growthExcellent copywriting & editing skills with an ability to deliver clear, concise information tailored to specific and varied audiencesUnderstanding of SEO concepts & tailoring content for conversions
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Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.Qualifications
Bachelor's degree or higher in Marketing, Communications, or other related fields5+ years of experience in Digital Marketing, Content Marketing, &/or Marketing CommunicationsAbility to develop content independently as well as with both internal & external partnersExperience developing & executing successful content strategies to align brand voice & drive growthExcellent copywriting & editing skills with an ability to deliver clear, concise information tailored to specific and varied audiencesUnderstanding of SEO concepts & tailoring content for conversionsResponsibilities
In collaboration with the Inbound Events Marketing Manager, provide expertise & thought leadership in marketing, content strategy, & storytelling to enhance the reputation of our Events & ultimately increase registrationsContribute to a variety of print, digital, & video projects while planning effective content & communication strategies via all marketing channels to increase brand awareness, communicate ideas, inform customers, & increase engagementOwn the consistency of voice across channels, translating tone according to what's needed to engage consumers in the respective brand channels, & proactively suggest new strategies to test/learn to which messages our audiences most respondReview & audit current content inventory across sites & marketing campaigns to determine what is relevant, consistent, redundant, or missing for each target audienceCollaborate with Inbound Marketing Manager to build & manage an editorial calendar delivering content that aligns with the company’s overall marketing strategy, objectives, & business goalsWrite, curate, produce, publish, & promote compelling content that amplifies our brand & engages with our unique audiencesCreate, edit, & maintain quality control of communications content including blogs, newsletters, videos, social media content, infographics, landing page text, etc.Proof work to ensure high editorial standards are met across all content outputsManage all website text & engage in continuous knowledge transfer with our Sponsor & Speaker Management team to keep our Summit Event pages up-to-dateDefine key messages/voice ensuring content is on brand in terms of style, quality, & tone across all communicationsProduce content that is SEO friendly & continuously optimize for increased search engine conversions & promotionOwn the ISMG Connect Community (Slack network for event attendees) & execute strategies to boost member engagement while managing the content calendarAnalyze & measure the quality/effectiveness of content based on audience growth, engagement, reach, etc. & drive strategies for improvement as necessaryAbout UsInformation Security Media Group (ISMG) is a global Intelligence & Education firm serving the Cybersecurity industry by offering news, views, & research all focused on the top topics faced by professionals in the security space today!ISMG’s best-in-class events are carefully curated with the mission of providing high-impact education & engagement for cybersecurity professionals.What You'll Bring for SuccessBachelor's degree or higher in Marketing, Communications, or other related fields5+ years of experience in Digital Marketing, Content Marketing, &/or Marketing CommunicationsAbility to develop content independently as well as with both internal & external partnersExperience developing & executing successful content strategies to align brand voice & drive growthExcellent copywriting & editing skills with an ability to deliver clear, concise information tailored to specific and varied audiencesUnderstanding of SEO concepts & tailoring content for conversions
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