Napavalleywineacademy
Public Relations Coordinator
Napavalleywineacademy, Santa Rosa, California, us, 95402
Jackson Family Wines is much more than a family-owned wine company. We're risk-taking innovators with a strong belief that quality is paramount. We're always on the lookout for top talent - individuals who possess a strong work ethic, commitment to quality, and share our beliefs in healthy lands and a healthy community. In 2023, we were selected as one of the North Bay Business Journal's Best Places to Work for the ninth year in a row.
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.Is organization your thing? Do you see yourself as a natural storyteller? Do you love learning about wine? We are searching for an organized, driven, creative-minded Public Relations Coordinator to be an essential part of our Public Relations team. This position will work closely with the entire PR team to keep things on track in a fast-paced environment and support promotional strategies across our portfolio of world-class wines. This position is based in Santa Rosa, CA.
What You'll Be DoingTeam Coordination & Logistics
Work with PR leadership to execute PR initiatives, coordinating with relevant internal departments, agencies, and vendorsSupport in the execution of tactics aligned with PR strategiesCompile PR reports from various systems and consolidate for senior leadersTrack monthly PR budgets with core responsibilities of invoice coding, auditing, routing, and balancingParticipate in ideation and development on annual PR plansIdeate on messaging, copywriting, photo/video shoots to meet content needsManage event logistics, and attend as needed
Media Relations
Manage tasting calendar and submissions to key wine scoring outlets: Wine Spectator, Robert Parker Wine Advocate, Wine Enthusiast Magazine, etc.Input data, manage, and maintain wine acclaim databases for all brandsAssist in coordinating portfolio-wide tastings with key wine criticsMonitor press coverage/manage press clippings and alert PR team accordinglyWork directly with PR team and shipping warehouse to submit daily wine sample requestsWork closely with PR team to research and build target media listsGather editorial calendars and manage opportunities for PR teamDevelop itineraries and media briefs for winemaker travel, interviews, and speaking opportunitiesKeep up to date on media landscape, new media outlets, journalists, sommeliers and influencers, as well as trends and promotional opportunitiesIdeate on storytelling opportunities, media pitches, and influencer programsCoordinate and develop creative media mailers for seasonal pitching
Required Experience & Skills:
Love wine!High integrity2-3 years in public relations, at an agency, or related experienceProficiency in Outlook, Excel, PowerPoint, CisionOrganizational skills: team coordination, agendas, reporting, budget management, etc.Excellent organizational skills, strong attention to detailMulti-tasking skillsStrong collaboration skillsData-entry skillsCreative aptitudeKnowledge and passion for wine, the industry and distribution network: DTC, 3-tier, etc.Coordination experience such as event planning a plusDemonstrated interpersonal communication and analytical skillsPositive, proactive attitude, takes initiative and follows upIndependent self-starterSense of humor, likes to have fun
Wage Transparency: The base salary for this role ranges from $65,000 to $72,000 annually. Compensation will be determined by candidate experience, skills, and location.
Benefits:
Health Benefits - Medical, Dental, Vision, Disability & Life insurance401k with employer matchVacation accrual; 12 paid holidays; 72 hours for Health & WellnessPaid volunteer time - 16 hours per yearLearning & Development opportunitiesModern Health virtual mental health & coaching visitsWine discounts!
At Jackson Family Wines, we respect, celebrate, and take pride in each other's differences. Together we nurture a culture that embraces fairness, acceptance and belonging. We believe that diversity, equity, and inclusion drive our best innovation, enrich our employees, and connect us to our customers and global community. We aspire to evolve in our commitment for a better future and one that is rooted for good.
#J-18808-Ljbffr
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.Is organization your thing? Do you see yourself as a natural storyteller? Do you love learning about wine? We are searching for an organized, driven, creative-minded Public Relations Coordinator to be an essential part of our Public Relations team. This position will work closely with the entire PR team to keep things on track in a fast-paced environment and support promotional strategies across our portfolio of world-class wines. This position is based in Santa Rosa, CA.
What You'll Be DoingTeam Coordination & Logistics
Work with PR leadership to execute PR initiatives, coordinating with relevant internal departments, agencies, and vendorsSupport in the execution of tactics aligned with PR strategiesCompile PR reports from various systems and consolidate for senior leadersTrack monthly PR budgets with core responsibilities of invoice coding, auditing, routing, and balancingParticipate in ideation and development on annual PR plansIdeate on messaging, copywriting, photo/video shoots to meet content needsManage event logistics, and attend as needed
Media Relations
Manage tasting calendar and submissions to key wine scoring outlets: Wine Spectator, Robert Parker Wine Advocate, Wine Enthusiast Magazine, etc.Input data, manage, and maintain wine acclaim databases for all brandsAssist in coordinating portfolio-wide tastings with key wine criticsMonitor press coverage/manage press clippings and alert PR team accordinglyWork directly with PR team and shipping warehouse to submit daily wine sample requestsWork closely with PR team to research and build target media listsGather editorial calendars and manage opportunities for PR teamDevelop itineraries and media briefs for winemaker travel, interviews, and speaking opportunitiesKeep up to date on media landscape, new media outlets, journalists, sommeliers and influencers, as well as trends and promotional opportunitiesIdeate on storytelling opportunities, media pitches, and influencer programsCoordinate and develop creative media mailers for seasonal pitching
Required Experience & Skills:
Love wine!High integrity2-3 years in public relations, at an agency, or related experienceProficiency in Outlook, Excel, PowerPoint, CisionOrganizational skills: team coordination, agendas, reporting, budget management, etc.Excellent organizational skills, strong attention to detailMulti-tasking skillsStrong collaboration skillsData-entry skillsCreative aptitudeKnowledge and passion for wine, the industry and distribution network: DTC, 3-tier, etc.Coordination experience such as event planning a plusDemonstrated interpersonal communication and analytical skillsPositive, proactive attitude, takes initiative and follows upIndependent self-starterSense of humor, likes to have fun
Wage Transparency: The base salary for this role ranges from $65,000 to $72,000 annually. Compensation will be determined by candidate experience, skills, and location.
Benefits:
Health Benefits - Medical, Dental, Vision, Disability & Life insurance401k with employer matchVacation accrual; 12 paid holidays; 72 hours for Health & WellnessPaid volunteer time - 16 hours per yearLearning & Development opportunitiesModern Health virtual mental health & coaching visitsWine discounts!
At Jackson Family Wines, we respect, celebrate, and take pride in each other's differences. Together we nurture a culture that embraces fairness, acceptance and belonging. We believe that diversity, equity, and inclusion drive our best innovation, enrich our employees, and connect us to our customers and global community. We aspire to evolve in our commitment for a better future and one that is rooted for good.
#J-18808-Ljbffr