Biocodex
Marketing Director
Biocodex, Lakewood, New Jersey, us, 08701
Biocodex is seeking a tenacious Marketing Director who is passionate about building brands and is eager to help us bring Florastor to reach its full potential.If you are a marketing leader who thrives on telling compelling stories through data and cherishes the craft of marketing for a distinctive brand, we invite you to join us at Biocodex to lead the Florastor business. The Florastor Marketing Director is a strategic leadership role responsible for driving the go-to-market strategy, developing compelling and breakthrough messaging, and creating an impactful innovation pipeline to help us achieve our objectives and strengthen our positioning in the minds of consumers and customers. You will use your expertise in brand and communications planning to chart a new course for our creative partners by translating data and insights into clear frameworks, testing plans, and creative briefs.You’ll play an integral role alongside a small, entrepreneurial team responsible for taking Florastor to the next level. The ideal candidate will have a curious and analytical mindset, entrepreneurial spirit, thrive in a digital environment, and be a strong team player.JOB RESPONSIBILITIESThe Marketing Director will be responsible for assisting with accelerating the growth of our flagship product, Florastor, and any future products we add to our portfolio. This position reports directly to the Head of Marketing.How you’ll make an impact:Lead brand planning initiatives, including market research, competitive analysis, and brand positioning to differentiate our brand in the market.Oversee development of compelling marketing materials including advertising campaigns, digital content, and more to effectively communicate our brand.Lead development of innovation pipeline and commercialization process, partnering closely with Global HQ and local co-manufacturing partners.Act as point of accountability for marketing performance, establishing clear goals that meet with broader business objectives. Regularly report insights and results to senior management and stakeholders.Adopt an analytical approach to continuously test, learn, and enhance our marketing efforts across all digital and physical platforms.Work closely with other departments to ensure a cohesive approach to consumer & customer engagement.Lead development of strategic programs that unlock new business opportunities based on a thorough understanding of the marketplace, consumer, and Biocodex innovation & capabilities.Stay up to date with industry trends, consumer behavior, cross-cultural US/global trends and insights to uncover new growth opportunities with high impact propositions.Directly lead a team of marketers and indirectly lead the broader marketing & sales teams.Cultivate strong relationships with key internal and external partners locally and globally.We are excited about you because you:Have a Bachelor’s Degree required in relevant field, MBA preferred.Have at least 10 years of CPG marketing experience. OTC medicine or nutritional marketing experience preferred with time spent on brand planning and creative development.Have significant experience within innovation including concept generation to commercialization.Have at least 4 years managing people and are a natural people manager who enjoys nurturing and developing individuals and teams to meet their full potential.Have high emotional intelligence and self-awareness, which encourages positive energy, passion, and fun throughout the organization.Have experience owning, measuring, and managing budget, forecasting, and performance metrics and KPIs.Have a strong proficiency in using data analytics to drive marketing strategies and evaluate performance.Are a scrappy and enthusiastic proactive problem solver with an entrepreneurial spirit.Have proficiency in Nielsen or IRI.Have demonstrated leadership skills, learning agility, problem solving, project management, analytical, organizational, and strategic thinking skills.Are detail-oriented and have the ability to handle and prioritize multiple projects in a fast-paced environment.Proven creative acumen with a track record of crafting effective and innovative marketing strategies to deliver exceptional growth.Office Guidelines:The office is open and available for all, Monday through Friday. We ask all team members to be in office a minimum of 2 days (including Wednesday) to build a collaborative and positive environment.WHY BIOCODEX
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.Our four values are driving forces and bonds for all teams: we play collectively; we shape fair relations; we dare to innovate; we care for our ecosystem.At Biocodex, we do not discriminate on the basis of gender, age, disability, nationality, or sexual orientation. In fact, we welcome diversity, which we recognize as a source of strength for the company.At Biocodex, our CSR approach is a holistic one to reconcile the « 4P’s »: « People, Planet, Profit, and Purpose » and we also ensure that our employees are provided with necessary and relevant tools for both their personal and professional development, while offering them competitive advantages and services.Join us! BIOCODEX USA Take up the challenge and send your application!
#J-18808-Ljbffr
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.Our four values are driving forces and bonds for all teams: we play collectively; we shape fair relations; we dare to innovate; we care for our ecosystem.At Biocodex, we do not discriminate on the basis of gender, age, disability, nationality, or sexual orientation. In fact, we welcome diversity, which we recognize as a source of strength for the company.At Biocodex, our CSR approach is a holistic one to reconcile the « 4P’s »: « People, Planet, Profit, and Purpose » and we also ensure that our employees are provided with necessary and relevant tools for both their personal and professional development, while offering them competitive advantages and services.Join us! BIOCODEX USA Take up the challenge and send your application!
#J-18808-Ljbffr