TikTok
Product Marketing Manager, Creative
TikTok, San Jose, California, United States, 95123
Responsibilities
Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered.
TikTok seeks an experienced product marketing professional with a background in advertising and an understanding of the content creation ecosystem. The role involves close collaboration with both in-market Product Marketing Managers and product teams to have a deep understanding of the product. This means working with the team to analyze and understand product adoption, defining opportunities for our solutions, validating hypotheses through data, and building materials that have the end customer in mind so we can ensure learnings are global.
Key Responsibilities:Based on a strong knowledge of trends in the creative and creator marketing industry, particularly in the creative ecosystem or AIGC, affect the direction of go-to-market for key product solutions.Partner with Sales leadership, Business Marketing, and Product Marketing Managers to set long-term objectives to grow adoption of creative ideation and production solutions.Collaborate with Product Management, Sales, and regional counterparts to build customer-centric solutions for our advertisers globally to drive identification, use, and creation of high-performing and authentic ad creative.Partner closely with sales teams and utilize data proficiently to deeply understand pain points, formulate business requirements, and prioritize solutions to influence the direction of product development.Develop best practices through the lens of advertisers to drive enablement and business outcomes.
Qualifications
Requirements:6+ years experience in advertising.BA/BS degree or above.Strong understanding of the advertising industry and client objectives with the ability to position solutions with a client-first mindset.Excellent communication, presentation, and analytical skills.A commercial mindset with a history of delivering against stretching performance goals.Experience in influencing product management decisions.Experience leading multiple cross-functional projects and programs.Willingness to collaborate and work in a matrix organization with multiple stakeholders.
Preferred Qualifications:3+ years product marketing experience providing both strategic and tactical solutions.A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
Inclusivity Commitment:
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Job Information:
Compensation Description (annually):The base salary range for this position in the selected city is $103,000 - $232,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives and restricted stock units.Our company benefits are designed to convey company culture and values, create an efficient and inspiring work environment, and support our employees to give their best in both work and life. We offer the following benefits to eligible employees:We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents, and offer a Health Savings Account (HSA) with a company match, as well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life, and AD&D insurance plans. In addition to Flexible Spending Account (FSA) Options like Health Care, Limited Purpose, and Dependent Care.Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year, as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra, a 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered.
TikTok seeks an experienced product marketing professional with a background in advertising and an understanding of the content creation ecosystem. The role involves close collaboration with both in-market Product Marketing Managers and product teams to have a deep understanding of the product. This means working with the team to analyze and understand product adoption, defining opportunities for our solutions, validating hypotheses through data, and building materials that have the end customer in mind so we can ensure learnings are global.
Key Responsibilities:Based on a strong knowledge of trends in the creative and creator marketing industry, particularly in the creative ecosystem or AIGC, affect the direction of go-to-market for key product solutions.Partner with Sales leadership, Business Marketing, and Product Marketing Managers to set long-term objectives to grow adoption of creative ideation and production solutions.Collaborate with Product Management, Sales, and regional counterparts to build customer-centric solutions for our advertisers globally to drive identification, use, and creation of high-performing and authentic ad creative.Partner closely with sales teams and utilize data proficiently to deeply understand pain points, formulate business requirements, and prioritize solutions to influence the direction of product development.Develop best practices through the lens of advertisers to drive enablement and business outcomes.
Qualifications
Requirements:6+ years experience in advertising.BA/BS degree or above.Strong understanding of the advertising industry and client objectives with the ability to position solutions with a client-first mindset.Excellent communication, presentation, and analytical skills.A commercial mindset with a history of delivering against stretching performance goals.Experience in influencing product management decisions.Experience leading multiple cross-functional projects and programs.Willingness to collaborate and work in a matrix organization with multiple stakeholders.
Preferred Qualifications:3+ years product marketing experience providing both strategic and tactical solutions.A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
Inclusivity Commitment:
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Job Information:
Compensation Description (annually):The base salary range for this position in the selected city is $103,000 - $232,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives and restricted stock units.Our company benefits are designed to convey company culture and values, create an efficient and inspiring work environment, and support our employees to give their best in both work and life. We offer the following benefits to eligible employees:We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents, and offer a Health Savings Account (HSA) with a company match, as well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life, and AD&D insurance plans. In addition to Flexible Spending Account (FSA) Options like Health Care, Limited Purpose, and Dependent Care.Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year, as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra, a 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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