Sony Music Entertainment
Associate Director, Digital Marketing - Alamo
Sony Music Entertainment, Long Island City, New York, United States, 11101
Associate Director, Digital Marketing - Alamo New York, NY
If you want to know about the requirements for this role, read on for all the relevant information.Alamo was founded by music veteran, Todd Moscowitz in 2016 and is home to some of today's most promising artists; Lil Durk, Rod Wave, Blackbear, Lil Gotit, Slimelife Shawty, YN Jay, Dee Watkins, and more.The label was birthed to reflect the current landscape of the industry, artistry, and culture, ushering in a new generation of talent. Alamo is cultivating the stars of tomorrow.The Associate Director, Digital Marketing will serve as a member of Alamo’s digital department. This role requires comprehensive communication and coordination both internally and externally to keep projects moving forward while contributing to and building out digital and social driven campaigns. This is a unique opportunity to influence how music reaches listeners around the world via a digital lens.What you'll do:
Responsible for setting goals for our artists/projects, and building out timelines, content and activations meant to achieve those goals.Secure artist and partner buy-in and execute across all ideas and activations.Oversee social and platform optimization and delivery logistics.Collaborate in brainstorms to deliver custom and creative digital marketing ideas for each artist, presenting them to the artists’ teams and executing the campaigns. Ideas will come from knowledge of music culture, key brands, influencers and out-of-the-box thinking.In addition to the high-level creative ideas, you will also be responsible for multiple social accounts with millions of followers and for their activity and growth. You will need to deliver next level creative both commissioned and designed in-house, content ranging from custom videos to Snapchat lenses to memes and more.Who you are:
Must have at least 5 years of experience running point on digital campaigns for rap artists & projects (label experience preferred).A deep and thorough knowledge of the modern rap genre/scene with a firm understanding of the history that lead to today’s market.Experience in working with staff from social platforms and music streaming sites preferred.The job entails both normal business hours as well as other music events at night.Our team is ultra-inclusive and we’re looking for open-minded and passionate music fans who collaborate well and bring a positive energy to any task that comes their way.What we give you:
You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey.A modern office environment designed to foster productivity, creativity, and teamwork.An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans.We invest in your professional growth & development.Time off for a winter recess.Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
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If you want to know about the requirements for this role, read on for all the relevant information.Alamo was founded by music veteran, Todd Moscowitz in 2016 and is home to some of today's most promising artists; Lil Durk, Rod Wave, Blackbear, Lil Gotit, Slimelife Shawty, YN Jay, Dee Watkins, and more.The label was birthed to reflect the current landscape of the industry, artistry, and culture, ushering in a new generation of talent. Alamo is cultivating the stars of tomorrow.The Associate Director, Digital Marketing will serve as a member of Alamo’s digital department. This role requires comprehensive communication and coordination both internally and externally to keep projects moving forward while contributing to and building out digital and social driven campaigns. This is a unique opportunity to influence how music reaches listeners around the world via a digital lens.What you'll do:
Responsible for setting goals for our artists/projects, and building out timelines, content and activations meant to achieve those goals.Secure artist and partner buy-in and execute across all ideas and activations.Oversee social and platform optimization and delivery logistics.Collaborate in brainstorms to deliver custom and creative digital marketing ideas for each artist, presenting them to the artists’ teams and executing the campaigns. Ideas will come from knowledge of music culture, key brands, influencers and out-of-the-box thinking.In addition to the high-level creative ideas, you will also be responsible for multiple social accounts with millions of followers and for their activity and growth. You will need to deliver next level creative both commissioned and designed in-house, content ranging from custom videos to Snapchat lenses to memes and more.Who you are:
Must have at least 5 years of experience running point on digital campaigns for rap artists & projects (label experience preferred).A deep and thorough knowledge of the modern rap genre/scene with a firm understanding of the history that lead to today’s market.Experience in working with staff from social platforms and music streaming sites preferred.The job entails both normal business hours as well as other music events at night.Our team is ultra-inclusive and we’re looking for open-minded and passionate music fans who collaborate well and bring a positive energy to any task that comes their way.What we give you:
You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey.A modern office environment designed to foster productivity, creativity, and teamwork.An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans.We invest in your professional growth & development.Time off for a winter recess.Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
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