Managing Director, Chase Auto Private Label Marketing Strategy

The Private Label Marketing Strategy team is dedicated to supporting our captive finance partners to drive acquisition and customer loyalty of vehicle purchases and financing. As the Managing Director of Chase Auto Private Label Marketing Strategy, you will lead a team of strategists in marketing plan development, branding, product or offer positioning, and marketing launches. Marketing initiatives under the leadership of this position span the entire lifecycle of loans and leasing – from partner brand activation, acquisition, servicing, loyalty campaigns, programs and events, creating exceptional client and customer experiences.

Ensure you read the information regarding this opportunity thoroughly before making an application.This role requires strong stakeholder partnership across each private label partner, all levels of Chase Auto Private Label Captive Finance, and throughout JP Morgan Chase. The role will partner with Private Label General Managers to work across multiple lines of business to identify and develop opportunities to deepen our partner relationships by leveraging the unique assets and capabilities available across the firm, including Chase Offers, Travel, Dining, Sapphire Lounge, Private Banking, Consumer Banking, and external strategic partnerships. Collaboration with Finance, Data and Analytics and other Marketing teams are key to ensure effective execution of strategies, ROI determination and ongoing insight to action for continuous improvement.

Key responsibilities include:

Lead a team of private label marketing strategists, partnering closely with General Managers and other key partners across each private label brand

Leverage firmwide relationships with Private Label General Managers and other key internal stakeholders to deliver the power of JP Morgan Chase to clients to deepen share of sales and attached financing with Chase Auto

Provides depth of thought leadership in how to serve the client using owned, paid and earned medial assets

Collaborate with Loyalty team to develop customer loyalty campaigns and initiatives

Coordinate and lead a regular cadence of marketing updates for senior executives, both internally and externally

Develop and maintain business cases, marketing budget and routine analysis on ROI

Create and maintain annual marketing plans, both strategic and tactical

Build a test/learn agenda to optimize customer messaging / touch / channel / targeting

Lead broader supporting marketing teams to deliver solutions to partners, and to communicate and execute on a marketing vision

Ensure exceptional execution and cycle times with speed to market to meet market demand

Qualifications

10+ years of leadership with significant experience in marketing across various platforms

Demonstrative experience in development of digital and social media strategies for business

Demonstrated people leadership and coaching capability

Seasoned partnership and/or co-brand marketer and relationship manager

Strong proficiency with executive-level presentation materials and briefings, and the ability to simplify complex subject matter into digestible executive communications

Proven experience leading cross-functional teams in creating and driving delivery with a major focus on attention to detail and passion for flawless execution

Exceptional relationship development skills; ability to earn respect and trust among internal and external business partners and team members

Creativity and innovative mindset with a focus on continuous improvement

Sense of urgency with disposition to execute

Exceptional written, presentation and verbal communication skills

Strong executive presence

Ability to rally and inspire a team around a common vision and drive results

Preferred Qualifications:

BS/BA degree required; MBA preferred

Auto industry expertise

Financial services experience

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