Amazon
Head of Blink Marketing , Blink
Amazon, Bellevue, Washington, us, 98009
Job ID: 2748329 | Amazon.com Services LLCThe Head of Blink Marketing is a high-impact, senior brand leadership role responsible for driving the strategy, creative direction, marketing mix and go-to-market execution for Blink smart home security business. This is a critical position that will set the future course for the Blink brand, firmly establishing its identity and positioning within the smart security landscape.
Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed.
The ideal candidate will have a proven track record of leading teams to develop and execute comprehensive, integrated marketing strategies that leverage multiple channels (e.g., digital, social, tv, events, etc.) to drive brand awareness, brand demand, engagement, and business results. Given Blink's position as a growing smart home security brand, the ideal candidate will also have experience taking a relatively new brand and building it into a recognizable entity.
This is an exciting time to join the Blink team and drive the business’ next phase of growth and impact through brand marketing.
Key job responsibilities
Create the strategy and plan to scale Blink into a brand with a distinct and recognizable positioning.Oversee the creation of Blink’s integrated marketing plan and engaging campaigns that amplify the brand’s equity and drive brand awareness / brand love.Guide a high-performing team of marketing, creative, and digital professionals to bring the Blink brand to life across all consumer touchpoints (digital, social, TV etc.) in innovative and compelling ways.Partner closely with product management, sales, and other key stakeholders to ensure a cohesive, differentiated, and customer-obsessed brand experience.Monitor and analyze brand health metrics, consumer insights, and market trends to continually evolve the brand strategy.Leverage advanced data and analytics to optimize marketing campaigns and demonstrate clear ROI and impact on business performance.Create crisp positioning for new products and bring them to market with excellence.BASIC QUALIFICATIONS - 15+ years of leading teams to develop and execute comprehensive, integrated marketing strategies to drive brand awareness, brand demand, engagement with outstanding measurable results.- Experience building or scaling brands.- High leadership EQ and outstanding skills in building team culture; able to inspire and elevate cross-functional teams.- Must be a strong collaborator and bridge-builder across teams.- Exceptional strategic, creative, and analytical capabilities, with the ability to translate deep insights into impactful marketing programs.- Excellent communication skills; able to influence executives, key stakeholders, and external partners.PREFERRED QUALIFICATIONS - MBA or other advanced degree in marketing, business, or a related field strongly preferred.- Proven track record of success in the consumer electronics, home security, or related industries is a plus.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed.
The ideal candidate will have a proven track record of leading teams to develop and execute comprehensive, integrated marketing strategies that leverage multiple channels (e.g., digital, social, tv, events, etc.) to drive brand awareness, brand demand, engagement, and business results. Given Blink's position as a growing smart home security brand, the ideal candidate will also have experience taking a relatively new brand and building it into a recognizable entity.
This is an exciting time to join the Blink team and drive the business’ next phase of growth and impact through brand marketing.
Key job responsibilities
Create the strategy and plan to scale Blink into a brand with a distinct and recognizable positioning.Oversee the creation of Blink’s integrated marketing plan and engaging campaigns that amplify the brand’s equity and drive brand awareness / brand love.Guide a high-performing team of marketing, creative, and digital professionals to bring the Blink brand to life across all consumer touchpoints (digital, social, TV etc.) in innovative and compelling ways.Partner closely with product management, sales, and other key stakeholders to ensure a cohesive, differentiated, and customer-obsessed brand experience.Monitor and analyze brand health metrics, consumer insights, and market trends to continually evolve the brand strategy.Leverage advanced data and analytics to optimize marketing campaigns and demonstrate clear ROI and impact on business performance.Create crisp positioning for new products and bring them to market with excellence.BASIC QUALIFICATIONS - 15+ years of leading teams to develop and execute comprehensive, integrated marketing strategies to drive brand awareness, brand demand, engagement with outstanding measurable results.- Experience building or scaling brands.- High leadership EQ and outstanding skills in building team culture; able to inspire and elevate cross-functional teams.- Must be a strong collaborator and bridge-builder across teams.- Exceptional strategic, creative, and analytical capabilities, with the ability to translate deep insights into impactful marketing programs.- Excellent communication skills; able to influence executives, key stakeholders, and external partners.PREFERRED QUALIFICATIONS - MBA or other advanced degree in marketing, business, or a related field strongly preferred.- Proven track record of success in the consumer electronics, home security, or related industries is a plus.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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