Red Bull
Senior Manager, Sports Marketing
Red Bull, Atlanta, Georgia, United States, 30349
The Sr. Sports Marketing Manager (SSMM) drives the development and leads the execution of the regional Sports Marketing initiatives. Through events and athletes, the SSMM builds local and regional brand affinity while aligning with Red Bull's relevant global and national strategies.
Make sure to apply with all the requested information, as laid out in the job overview below.Job Description
ATHLETES AND INFLUENCERSEstablish a rich network in regional sports scenes to maintain awareness of latest sports trends.Identify locally relevant athletes' stories and help create opportunities to amplify their reach within the region and nationally.With Athlete Marketing Managers and the National Athlete Marketing team, identify, develop, and build relationships with local athlete talent.EVENT INITIATIVES & PROJECTSInfluence and contribute to the annual Region Sports Marketing Business Plan.Lead the project management and execution of local Red Bull Sports Marketing events.Use knowledge of local sports scenes and sports landscape to inform development of new event concepts.Oversee regional Sports Marketing resources to maximize the impact of local events.Support Athlete and Event Marketing Managers with accomplishing athlete projects and sport events.GAMINGWork with Gaming team colleagues to identify opportunities in the region to reach the gaming consumer and bring the brand to life through gaming events, players, and the community.Build a network in the gaming communities to enhance relevance and frequency of touchpoints with the gamer following national strategies.COLLABORATION & DISCOVERYLead and partner with Sales, Event Logistics, and Event and Athlete Marketing Managers to ensure quality planning of all Sports Marketing activities in the region.Identify relevant branded and non-branded sports content and stories for our owned and shared media channels.PEOPLE MANAGEMENTFind and hire the right people to lead regional Sports Marketing projects.Manage direct reports towards annual regional goals.Promote a culture by focusing on individual, strengths-based development.Identify and train employees for succession opportunities.Provide direct and productive feedback to maintain quality performance.Create a culture that rewards effort and execution following Red Bull's values.Qualifications
7+ years of experience in Marketing with a focus on sports, athletes, and consumers.An understanding of traditional and non-traditional brand marketing strategies.A history of thoughtful execution of creative ideas.Experience identifying different sports trends and scenes on a regional and national level.Knowledge of marketing communications and storytelling with an emphasis on content.Additional Information Our current Benefits include:Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
#J-18808-Ljbffr
Make sure to apply with all the requested information, as laid out in the job overview below.Job Description
ATHLETES AND INFLUENCERSEstablish a rich network in regional sports scenes to maintain awareness of latest sports trends.Identify locally relevant athletes' stories and help create opportunities to amplify their reach within the region and nationally.With Athlete Marketing Managers and the National Athlete Marketing team, identify, develop, and build relationships with local athlete talent.EVENT INITIATIVES & PROJECTSInfluence and contribute to the annual Region Sports Marketing Business Plan.Lead the project management and execution of local Red Bull Sports Marketing events.Use knowledge of local sports scenes and sports landscape to inform development of new event concepts.Oversee regional Sports Marketing resources to maximize the impact of local events.Support Athlete and Event Marketing Managers with accomplishing athlete projects and sport events.GAMINGWork with Gaming team colleagues to identify opportunities in the region to reach the gaming consumer and bring the brand to life through gaming events, players, and the community.Build a network in the gaming communities to enhance relevance and frequency of touchpoints with the gamer following national strategies.COLLABORATION & DISCOVERYLead and partner with Sales, Event Logistics, and Event and Athlete Marketing Managers to ensure quality planning of all Sports Marketing activities in the region.Identify relevant branded and non-branded sports content and stories for our owned and shared media channels.PEOPLE MANAGEMENTFind and hire the right people to lead regional Sports Marketing projects.Manage direct reports towards annual regional goals.Promote a culture by focusing on individual, strengths-based development.Identify and train employees for succession opportunities.Provide direct and productive feedback to maintain quality performance.Create a culture that rewards effort and execution following Red Bull's values.Qualifications
7+ years of experience in Marketing with a focus on sports, athletes, and consumers.An understanding of traditional and non-traditional brand marketing strategies.A history of thoughtful execution of creative ideas.Experience identifying different sports trends and scenes on a regional and national level.Knowledge of marketing communications and storytelling with an emphasis on content.Additional Information Our current Benefits include:Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
#J-18808-Ljbffr