Social Media and Digital Engagement Manager

Social Media and Digital Engagement ManagerPosition Summary:The Social Media and Digital Engagement Manager oversees the operational planning, establishment, execution and evaluation of the university's official ongoing social media communications and engagement. This individual produces relevant content for all current (and future, as they emerge) social media platforms for targeted audiences. This content can include event coverage, and developing associated engaging content around upcoming or just-completed events.This person also oversees and provides leadership to staff and students who contribute content to the university's main accounts, and provides support and consultation for other areas on campus engaging on social media on their own channels.This individual monitors all official online venues to ensure they are updated and maintained consistently to maintain a positive online presence and reputation management and educates and trains the Gannon University community on the proper use of social media and online communications.This individual also engages regularly in social listening to aid data-driven decision-making at the university and serves as the subject matter expert on social media and online content management. This person is a member of the university's Crisis Response Team and is therefore on call 24/7 to assist in distributing information in difficult times.The Social Media and Digital Engagement Manager, who reports to the Chief of Staff and Director of Marketing and Communications, also assists with and at times directs the department's external and internal marketing efforts, including operating social channel campaigns.ESSENTIAL FUNCTIONS:Plans, writes, creates, edits, schedules, and publishes relevant daily and long-term content across all social media channels in real-time.Develops unique, platform-specific voices and content for each of the university's flagship social media channels, including Facebook, Twitter, Instagram and LinkedIn.Performs ongoing social listening: timely review, moderation, and reports of conversation on social channels.This person is a member of the university's Crisis Response Team and is therefore on call 24/7 to assist in distributing information in difficult times.Supports crisis communication efforts and reputation management of the university.Manages Gannon's online presence, responding to comments, direct messages and mentions on all official university accounts in a timely manner (immediately, if possible, within 24 hours), with approvals when needed for higher-level engagement.Reports noteworthy interactions and social media sentiment to the Marketing Team.Produces regular reports and applies analytic insights to drive improved performance of university campaigns, publications, public relations and other Marketing and Communications initiatives in support of improving ROI and achieving corporate financial goals.Crafts recommended responses to blogs, other social media sites, and online news outlets.Performs daily maintenance of official university social media presence on Facebook, Twitter, YouTube, LinkedIn, and other relevant social networking sites.Assists in the planning, development, implementation, management, social media coverage and reporting of marketing initiatives such as events, publications, publicity, announcements, web, marketing research, recruitment, advertising, and search engine optimization.Works collaboratively to set and achieve engagement and frequency goals across channels.Develops and reports on paid social media campaigns both independently and in support of existing marketing campaigns.Supports photography and video production for marketing, campaign and daily social media use.Writes or supports the creation of articles, news releases, emails, blogs, posts and other content to cultivate university brand awareness, positive brand engagement and search engine optimization.Assists and coordinates university media and communications, collaborating on the writing of publications, press releases, public relations, advertising copy, media relations, social media copy, scripts, fact sheets, webpages, emails and other items as needed.Participates in weekly content meetings to align social media with all areas of content and communications.Follows all university-affiliated social media to engage and share content on official university platforms.Creates relationships and provides partnership, education and direction to departments, faculty, staff, and students in developing strategic social media presences; works with departments to advise in creating proper content, messaging and branding.Provides continual feedback and recommendations to university departments, faculty, staff and students on their social media efforts.Regurlarly reviews competitor social media content and creative, continuously bench-marking other top social media brands and recommending optimizations for our own.Constantly develops new content, finding new ways to repurpose and repackage existing university content.Builds strong relationships with media, community, stakeholders, etc. by providing constant, relevant, and newsworthy information and responses on social media sites and engaging appropriately on behalf of Gannon.Guides student employees in the development of social media and content creation skills.May need to assist with managing student employees of the Marketing and Communications department.Facilitates student ambassador takeovers for authentic content creation on university channels.Actively supports SEO research and content recommendations, attending trainings, participating in implementing research and recommendations, and applying to web and social content creation.Performs other duties as assigned.

SKILLS AND ABILITIES:Able to develop and manage marketing and social media plans.Strong written and verbal communication skills and ability to produce internal documents, presentations, press releases, collateral materials and field communications.Superior organizational skills, attention to detail, and ability to prioritize and manage multiple tasks; a strong work ethic and excellent interpersonal and communications skills are a must.Demonstrated consultative approach with ability to quickly analyze situations, identify and troubleshoot problems, recommend solutions and use good judgment in making decisions.Ability to communicate with a wide variety of personalities in a professional manner.Ability to contribute individually, take direction and participate in cross-functional teams with a positive attitude.Excellent in both technical and creative writing and editing styles. Must be proficient with AP style.Ability to work in a mobile manner and after-hours as digital communication is required.Strong analytical skills and ability to gather and consolidate data in a meaningful and insightful manner for reporting purposes.Proficient in a variety of social media search, analysis and content distribution tools.Able to maintain confidential information.Photography skills are a plus.

SUPERVISORY RESPONSIBILITIES:May train and be asked to oversee student workers/interns on a variety of marketing and communication projects.CONTACT WITH OTHERS:Internal

contact with university students, faculty, staff and administrationExternal

contact with Gannon University board of trustee members, alumni, civic leaders, donors, emergency response workers, healthcare professionals, law enforcement, media, parents of currently enrolled students, peer institutions, public, special populations, students/parents interested in Gannon University and volunteers.

Required Qualifications:QUALIFICATION-EDUCATION:Bachelor's degree, preferably in communications, multimedia, marketing or a related field.QUALIFICATION-EXPERIENCE: ·Three-to-five years of work experience in marketing, multimedia, social media or a related field.· Excellent written and verbal communication skills, with the ability to create engaging, influential content in a variety of mediums.· Experience in managing social media programs and platforms.· Resourceful, problem-solving style that thrives in a fast-paced, entrepreneurial environment and fosters collaborative relationships.· Solid project management, with the ability to independently manage multiple projects on time.· Proficiency with Office suite of products (Excel, Word, PowerPoint, Outlook).· Design experience with HTML, Photoshop, InDesign, Illustrator and other software a plus.· Proficient knowledge of Adobe CC for creation of static and motion graphics and assets preferred.· Editorial experience or knowledge preferred.UNIVERSITY MISSION:Must be able to support and promote the University's MissionPreferred Qualifications:Location:

Erie, PaEmployment Status:

Full TimeDepartment:

Marketing and CommunicationsDivision:

Marketing and CommunicationsSubdivision:

University MarketingTo apply, visit https://apptrkr.com/5604944Copyright ©2024 Jobelephant.com Inc. All rights reserved.https://www.jobelephant.com/recblid 1hyh2jfb218p4muiypzpi6oxfb0bpm