Chamberlain Group
Sr. Partner Marketing Manager - Local Marketing
Chamberlain Group, Oak Brook, Illinois, United States, 60523
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• Design and execute a channel marketing strategy for assigned business unit (commercia) that achieves businessobjectives and considers approaches for marketing to, through and with our partners; Establish visionand strategy for dealer coop advertising program to support business goals• Create and lead deployment of channel marketing campaigns, develop briefs and lead execution acrossthe marketing team• Determine optimal audience segmentation that aligns with business priorities and serves as thefoundation for campaign execution; Build behavior-based Partner segmentation schema and contactstrategy to increase engagement and generate incremental Sales on high-value products and topbusiness priorities• Analyze competitor behavior to continually optimize marketing strategies• Build strong relationships with channel partners to gain deep understanding of channel needs and howour business priorities align with their growth objectives• Measure and communicate effectiveness of programs and campaigns against business goals and driveimprovements based on insights• Oversee web store administration and utilization to ensure optimal ROI, including inventorymanagement, SKU rationalization and fulfillment and provide vendor oversight• Manage all aspects of the dealer coop advertising program including the digital platform experience,development and adherence to program guidelines, asset development and vendor oversight• Partner cross functionally to uncover cost savings and media optimization opportunities and makerecommendations for improvementsThe Chamberlain Group, LLC Sr. Manager, Partner Marketing - Local Marketing (C00701) www.chamberlain.comThis job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.Other duties, responsibilities and activities may change or be assigned at any time with or without notice.• Ensure metrics and KPIs are identified for all activities and align with business priorities• Own and manage relationship with webstore and coop vendors ensuring they are delivering onbusiness requirements and track via quarterly reviews and scorecards• Plan, manage and track annual budgets for programs• Comply with health and safety guidelines and rules; managers should also ensure compliance acrosstheir teams.• Protect Chamberlain Group's reputation by keeping information confidential.• Maintain professional and technical knowledge by attending educational workshops, readingprofessional publications, establishing personal networks, and participating in professional societies.• Contribute to the team effort by accomplishing related results and participating on projects as needed.
Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We're proud to be an Equal Opportunity Employer, and you'll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We're committed to fostering an environment where people of all lived experiences feel welcome.
Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence Recruiting@Chamberlain.com.
NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.
• Design and execute a channel marketing strategy for assigned business unit (commercia) that achieves businessobjectives and considers approaches for marketing to, through and with our partners; Establish visionand strategy for dealer coop advertising program to support business goals• Create and lead deployment of channel marketing campaigns, develop briefs and lead execution acrossthe marketing team• Determine optimal audience segmentation that aligns with business priorities and serves as thefoundation for campaign execution; Build behavior-based Partner segmentation schema and contactstrategy to increase engagement and generate incremental Sales on high-value products and topbusiness priorities• Analyze competitor behavior to continually optimize marketing strategies• Build strong relationships with channel partners to gain deep understanding of channel needs and howour business priorities align with their growth objectives• Measure and communicate effectiveness of programs and campaigns against business goals and driveimprovements based on insights• Oversee web store administration and utilization to ensure optimal ROI, including inventorymanagement, SKU rationalization and fulfillment and provide vendor oversight• Manage all aspects of the dealer coop advertising program including the digital platform experience,development and adherence to program guidelines, asset development and vendor oversight• Partner cross functionally to uncover cost savings and media optimization opportunities and makerecommendations for improvementsThe Chamberlain Group, LLC Sr. Manager, Partner Marketing - Local Marketing (C00701) www.chamberlain.comThis job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.Other duties, responsibilities and activities may change or be assigned at any time with or without notice.• Ensure metrics and KPIs are identified for all activities and align with business priorities• Own and manage relationship with webstore and coop vendors ensuring they are delivering onbusiness requirements and track via quarterly reviews and scorecards• Plan, manage and track annual budgets for programs• Comply with health and safety guidelines and rules; managers should also ensure compliance acrosstheir teams.• Protect Chamberlain Group's reputation by keeping information confidential.• Maintain professional and technical knowledge by attending educational workshops, readingprofessional publications, establishing personal networks, and participating in professional societies.• Contribute to the team effort by accomplishing related results and participating on projects as needed.
Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We're proud to be an Equal Opportunity Employer, and you'll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We're committed to fostering an environment where people of all lived experiences feel welcome.
Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence Recruiting@Chamberlain.com.
NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.