Heyday Skincare
Brand Marketing Manager
Heyday Skincare, New York, New York, us, 10261
About Heyday
At Heyday, we're cutting through the noise in the skincare industry to help you discover your healthiest skin, so you can put your best face forward. With locations across the country, we provide personalized facial treatments and everyday skincare guidance from our expert estheticians, along with powerful products that let you feel the difference.
We've been named "Best Facial" by New York Magazine, performed over one million facials, tried countless products, and have been collecting valuable skincare data the entire way.
Oh, and the word Heyday... it means the period of your life when you're at your prime. We believe every day should be your Heyday - we happen to start with skin.
About the Role
Heyday is seeking a creative and strategic Brand Marketing Manager to lead our brand marketing initiatives. In this role, you will be responsible for developing and executing innovative marketing strategies that enhance our brand presence, drive customer engagement, and support our business objectives at both the national and local level. You'll collaborate closely with cross-functional teams to craft compelling narratives, manage brand campaigns, and analyze performance to ensure Heyday Skincare remains at the forefront of the skincare industry. Reporting to the Director of Marketing and based in New York City, this is an exciting opportunity to be a part of a growing organization in a rapidly evolving industry.
What You'll DoDevelop and execute a cohesive marketing strategy that aligns with Heyday's brand vision, values, and business objectives.Plan, execute, and manage integrated marketing campaigns, including digital, social media, influencer partnerships, and traditional media. Track performance metrics and optimize campaigns for maximum impact.Oversee the creation of engaging and on-brand content for various platforms, including social media, website, email newsletters, and in-shop promotional materials. Work with creative teams to develop compelling visuals and copy.Conduct market research and analyze consumer trends to identify opportunities and challenges. Use insights to inform marketing strategies and product positioning.Build and nurture relationships with key partners, local shops, influencers, and media outlets to enhance brand visibility and credibility. Manage collaborations and promotional activities.Monitor and analyze the performance of marketing initiatives. Prepare regular reports and present findings to senior management. Use data-driven insights to refine strategies and tactics.Work closely with internal teams, including creative, finance, , operations, and customer service, to ensure alignment and integration of marketing initiatives.Work closely with our Franchise Partners assuring the marketing needs are met across all shops.Ensure brand deliverables and timings are metThe Ideal Candidate
Bachelor's degree in Marketing, Business Administration, or a related field preferred.Minimum of 7 years of experience in brand marketing rolesHas experience leading and developing a teamProven track record of developing and executing successful marketing strategies, at both a national and local level, that drive business growth.Strong understanding of digital marketing channels and best practices.Experience creating and executing social media and influencer strategies that drive brand awareness and conversion.Strong analytical skills and proficiency in marketing analytics tools.Excellent communication skillsPositive attitude with a scrappy approach to challenges and a bias for action.Passion for skincare and wellness is a plus.Pay Transparency: $100,000 - $130,000 annually
Benefits Highlights
At Heyday, we're committed to the happiness and well-being of our employees and aim to create a workplace that fosters both personal and professional growth. Our benefits include, but are not limited to:
Generous Paid Time Off (every employee needs time to rest, recharge, and pivot the mind)Comprehensive Health, Dental, Vision & FSA Benefits (for you & available for dependents)Discounted Facials & Skincare Products (staff facials at $5, products at 35% off, and discounts for family & friends)Paid Parental Leave (for any parents, with a flexible return-to-work program)
Heyday is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.
This is a remote position.
Compensation: $100,000.00 - $130,000.00 per year
At Heyday, we're cutting through the noise in the skincare industry to help you discover your healthiest skin, so you can put your best face forward. With locations across the country, we provide personalized facial treatments and everyday skincare guidance from our expert estheticians, along with powerful products that let you feel the difference.
We've been named "Best Facial" by New York Magazine, performed over one million facials, tried countless products, and have been collecting valuable skincare data the entire way.
Oh, and the word Heyday... it means the period of your life when you're at your prime. We believe every day should be your Heyday - we happen to start with skin.
About the Role
Heyday is seeking a creative and strategic Brand Marketing Manager to lead our brand marketing initiatives. In this role, you will be responsible for developing and executing innovative marketing strategies that enhance our brand presence, drive customer engagement, and support our business objectives at both the national and local level. You'll collaborate closely with cross-functional teams to craft compelling narratives, manage brand campaigns, and analyze performance to ensure Heyday Skincare remains at the forefront of the skincare industry. Reporting to the Director of Marketing and based in New York City, this is an exciting opportunity to be a part of a growing organization in a rapidly evolving industry.
What You'll DoDevelop and execute a cohesive marketing strategy that aligns with Heyday's brand vision, values, and business objectives.Plan, execute, and manage integrated marketing campaigns, including digital, social media, influencer partnerships, and traditional media. Track performance metrics and optimize campaigns for maximum impact.Oversee the creation of engaging and on-brand content for various platforms, including social media, website, email newsletters, and in-shop promotional materials. Work with creative teams to develop compelling visuals and copy.Conduct market research and analyze consumer trends to identify opportunities and challenges. Use insights to inform marketing strategies and product positioning.Build and nurture relationships with key partners, local shops, influencers, and media outlets to enhance brand visibility and credibility. Manage collaborations and promotional activities.Monitor and analyze the performance of marketing initiatives. Prepare regular reports and present findings to senior management. Use data-driven insights to refine strategies and tactics.Work closely with internal teams, including creative, finance, , operations, and customer service, to ensure alignment and integration of marketing initiatives.Work closely with our Franchise Partners assuring the marketing needs are met across all shops.Ensure brand deliverables and timings are metThe Ideal Candidate
Bachelor's degree in Marketing, Business Administration, or a related field preferred.Minimum of 7 years of experience in brand marketing rolesHas experience leading and developing a teamProven track record of developing and executing successful marketing strategies, at both a national and local level, that drive business growth.Strong understanding of digital marketing channels and best practices.Experience creating and executing social media and influencer strategies that drive brand awareness and conversion.Strong analytical skills and proficiency in marketing analytics tools.Excellent communication skillsPositive attitude with a scrappy approach to challenges and a bias for action.Passion for skincare and wellness is a plus.Pay Transparency: $100,000 - $130,000 annually
Benefits Highlights
At Heyday, we're committed to the happiness and well-being of our employees and aim to create a workplace that fosters both personal and professional growth. Our benefits include, but are not limited to:
Generous Paid Time Off (every employee needs time to rest, recharge, and pivot the mind)Comprehensive Health, Dental, Vision & FSA Benefits (for you & available for dependents)Discounted Facials & Skincare Products (staff facials at $5, products at 35% off, and discounts for family & friends)Paid Parental Leave (for any parents, with a flexible return-to-work program)
Heyday is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.
This is a remote position.
Compensation: $100,000.00 - $130,000.00 per year