EBSCO
Sr. Director of Marketing
EBSCO, Birmingham, Alabama, United States, 35275
Headquartered in Birmingham, Alabama, Moultrie Mobile (www.moultriemobile.com) is a rapidly scaling software and cellular camera platform used by hunters, property owners, jobsite managers, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsess about the details, and go the extra mile to show our users we love them. Moultrie is first and foremost customer driven - hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience. Moultrie Mobile is a division of PRADCO Outdoor Brands, a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures. PRADCO has been in business since 1894, and we offer the stability and benefits of a firmly established corporation while operating as a growth-focused team with the entrepreneurial spirit of a startup.
We are guided by the following principles: We put the customer first.; We are curious and seek to learn.; We take ownership.; We are grounded.; We win as a team.; We are builders working with relentless energy, urgency, passion, and drive.; We innovate, experiment, and take risks.
As a Sr. Director of Marketing, you will own and oversee the day-to-day operations of Moultrie Marketing, increasing B2B effectiveness and accelerating consumer acquisition, generating more Moultrie Ecosystem users.
Responsibilities:
Brand:
Develop and execute brand strategy, look, and feel, utilizing internal and external resources. Ensure Marketing and other departments remain in alignment with Brand standards.Creative Direction:
Oversee the Head of Marketing Operations, ensuring the Creative Team and Agency partners execute a disruptive, and share capturing, creative execution.Community Management:
Oversee Head of Marketing Operations, ensuring the Sr. Communications Manager, Field Team Manager, and supporting agencies capturing high performing ambassadors (paid and unpaid) to represent Moultrie. Evaluate weekly/monthly metrics and counsel time on Keep/Add/Cut strategy.Event Management:
Oversee Head of Marketing Operations, ensuring Events Manager participates in top national and regional events, and portrays Moultrie in the spirit of the Brand Strategy (mentioned above).MoultrieProducts.com:
Oversee Head of Digital, ensuring website design and experience aligns with Brand Strategy, driving targeted FY revenue.Lifecycle Marketing:
Oversee Head of Digital, ensuring Moultrie Lifecycle Marketing replicates best-in-class subscription companies like AG1, Peloton, StitchFix, HelloFresh, and others.Social Marketing:
Oversee Head of Digital, ensuring Social Team increases engagement, community size, and executes a productive and profitable affiliate program in alignment with FY budgeting.
Basic Qualifications
:10+ years of experience as a Director or VP of Sales and/or Marketing or similar.Bachelor's degree in Marketing, Business, or similar relevant field.Proven track record of successful sales and marketing leadership in the consumer products industry.Preferred Skills/Qualities
:
Strong understanding of retail distribution, including relationships with major retailers in sporting goods industry.Exceptional strategic thinking, problem-solving, and decision-making abilities.Excellent communication, negotiation, and presentation skills.Highly organized, with a strong attention to detail and high standard for excellence.Love for the outdoors.
We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.
We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.
We are guided by the following principles: We put the customer first.; We are curious and seek to learn.; We take ownership.; We are grounded.; We win as a team.; We are builders working with relentless energy, urgency, passion, and drive.; We innovate, experiment, and take risks.
As a Sr. Director of Marketing, you will own and oversee the day-to-day operations of Moultrie Marketing, increasing B2B effectiveness and accelerating consumer acquisition, generating more Moultrie Ecosystem users.
Responsibilities:
Brand:
Develop and execute brand strategy, look, and feel, utilizing internal and external resources. Ensure Marketing and other departments remain in alignment with Brand standards.Creative Direction:
Oversee the Head of Marketing Operations, ensuring the Creative Team and Agency partners execute a disruptive, and share capturing, creative execution.Community Management:
Oversee Head of Marketing Operations, ensuring the Sr. Communications Manager, Field Team Manager, and supporting agencies capturing high performing ambassadors (paid and unpaid) to represent Moultrie. Evaluate weekly/monthly metrics and counsel time on Keep/Add/Cut strategy.Event Management:
Oversee Head of Marketing Operations, ensuring Events Manager participates in top national and regional events, and portrays Moultrie in the spirit of the Brand Strategy (mentioned above).MoultrieProducts.com:
Oversee Head of Digital, ensuring website design and experience aligns with Brand Strategy, driving targeted FY revenue.Lifecycle Marketing:
Oversee Head of Digital, ensuring Moultrie Lifecycle Marketing replicates best-in-class subscription companies like AG1, Peloton, StitchFix, HelloFresh, and others.Social Marketing:
Oversee Head of Digital, ensuring Social Team increases engagement, community size, and executes a productive and profitable affiliate program in alignment with FY budgeting.
Basic Qualifications
:10+ years of experience as a Director or VP of Sales and/or Marketing or similar.Bachelor's degree in Marketing, Business, or similar relevant field.Proven track record of successful sales and marketing leadership in the consumer products industry.Preferred Skills/Qualities
:
Strong understanding of retail distribution, including relationships with major retailers in sporting goods industry.Exceptional strategic thinking, problem-solving, and decision-making abilities.Excellent communication, negotiation, and presentation skills.Highly organized, with a strong attention to detail and high standard for excellence.Love for the outdoors.
We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.
We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.