NSF
Marketing Manager - Digital Solutions
NSF, Ann Arbor, Michigan, us, 48113
Job Description
NSF is looking for a Digital Solutions Marketing Manager to scale up its Digital Commercial Solutions business. In this role, you are responsible for developing and executing a robust and innovative global go to market strategy to drive explosive growth of our SaaS business in existing and new markets through working collaboratively with business leaders, technology, and the sales team. You will report to the Digital Commercial Solutions Business Unit Leader, with a dotted line into the Chief Commercial Officer.
Responsibilities
Develop and lead the overall marketing strategy, including product innovation, product development roadmap, definition and positioning, messaging, pricing, and go-to-market plans with the aim to build a growing suite of digital solutions that are synergistic with our core food, nutrition, water, and life sciences businesses.Collaborate with Sales, Product, and Leadership teams to align marketing strategies with business objectives and growth targets.Create demand generation campaigns to drive customer acquisition, engagement, and retention.Define product portfolio based upon target markets and customer personas.Develop marketing plans for new product launches relevant to the applicable sectors including food, nutrition, water, and life sciences.Analyze market trends, competitive landscape, and customer insights to refine and adjust product and marketing strategies.Collaborate with the other strategic divisional and regional marketing teams to support the localization and implementation of marketing plans for key regionsDevelop and maintain relationships with the shared services functions, for comms/ PR, digital marketing and market research / innovation teamsOversee the development of compelling marketing content, collateral, client pitches, and presentations.Drive thought leadership initiatives, including whitepapers, industry reports and any relevant speaking engagements.Manage the marketing budget and allocate resources effectively to maximize ROI.Collaborate with external agencies, partners, and vendors to enhance marketing efforts and expand our reach.Support the development and implementation of the business's strategyMonitor and report on key marketing performance metrics and KPIs.Stay informed about industry trends, emerging technologies, and best practices to ensure a competitive edge.#LI-BH1
Qualifications
3+ years of experience in senior marketing roles in the SaaS industryProven track record of driving successful marketing strategies and campaigns in a technology/SaaS environmentIn-depth understanding of SaaS business models, target markets and trends, and customer personasStrategic thinker with the ability to translate vision into actionable marketing plansExcellent project management skills to manage multiple initiatives and stakeholdersData-driven mindset with the ability to analyze marketing metrics and make data-backed decisionsProficiency in digital marketing, demand generation, and marketing automation platformsExceptional communication and presentation skillsStrong organizational skills and attention to detailExcellent knowledge and use of Microsoft Office suite and use of Salesforce and Pardot is preferredWillingness and ability to travel globally (approx. 20%)
About Us
NSF is a growing global public health and safety organization. Our mission is to protect and improve human and planet health by enabling safe food, clean water and life-enhancing health technologies and products for millions of people around the world. We do so by developing standards, testing, auditing, certifying, and providing advisory services to clients in the food, water, health sciences and consumer industries.
Our nearly 3,000 employees provide services in over 180 countries through many of our global offices, at our 35,000 client sites, from home offices and in state-of-the-art laboratories. We're growing fast and expanding into new areas such as sustainability and digital. And that's where you come in. Come join a team that makes a difference in the world.
More information about NSF can be found at nsf.org
One of our core values is We Are One NSF. This means that while we're one team, we embrace the cultural, ethnic, language and demographic diversity that reflects the societies in which we live and work. NSF is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.
About the Team
We build awareness and value in the global NSF brand. Our teams include Communications, Marketing and Regulatory Affairs. We drive NSF's ongoing success through new business opportunities and clients. We act as NSF's global ambassadors, championing our integrity, expertise, capabilities and resources. Working with our internal partners to deliver real value to our clients and NSF.
NSF is looking for a Digital Solutions Marketing Manager to scale up its Digital Commercial Solutions business. In this role, you are responsible for developing and executing a robust and innovative global go to market strategy to drive explosive growth of our SaaS business in existing and new markets through working collaboratively with business leaders, technology, and the sales team. You will report to the Digital Commercial Solutions Business Unit Leader, with a dotted line into the Chief Commercial Officer.
Responsibilities
Develop and lead the overall marketing strategy, including product innovation, product development roadmap, definition and positioning, messaging, pricing, and go-to-market plans with the aim to build a growing suite of digital solutions that are synergistic with our core food, nutrition, water, and life sciences businesses.Collaborate with Sales, Product, and Leadership teams to align marketing strategies with business objectives and growth targets.Create demand generation campaigns to drive customer acquisition, engagement, and retention.Define product portfolio based upon target markets and customer personas.Develop marketing plans for new product launches relevant to the applicable sectors including food, nutrition, water, and life sciences.Analyze market trends, competitive landscape, and customer insights to refine and adjust product and marketing strategies.Collaborate with the other strategic divisional and regional marketing teams to support the localization and implementation of marketing plans for key regionsDevelop and maintain relationships with the shared services functions, for comms/ PR, digital marketing and market research / innovation teamsOversee the development of compelling marketing content, collateral, client pitches, and presentations.Drive thought leadership initiatives, including whitepapers, industry reports and any relevant speaking engagements.Manage the marketing budget and allocate resources effectively to maximize ROI.Collaborate with external agencies, partners, and vendors to enhance marketing efforts and expand our reach.Support the development and implementation of the business's strategyMonitor and report on key marketing performance metrics and KPIs.Stay informed about industry trends, emerging technologies, and best practices to ensure a competitive edge.#LI-BH1
Qualifications
3+ years of experience in senior marketing roles in the SaaS industryProven track record of driving successful marketing strategies and campaigns in a technology/SaaS environmentIn-depth understanding of SaaS business models, target markets and trends, and customer personasStrategic thinker with the ability to translate vision into actionable marketing plansExcellent project management skills to manage multiple initiatives and stakeholdersData-driven mindset with the ability to analyze marketing metrics and make data-backed decisionsProficiency in digital marketing, demand generation, and marketing automation platformsExceptional communication and presentation skillsStrong organizational skills and attention to detailExcellent knowledge and use of Microsoft Office suite and use of Salesforce and Pardot is preferredWillingness and ability to travel globally (approx. 20%)
About Us
NSF is a growing global public health and safety organization. Our mission is to protect and improve human and planet health by enabling safe food, clean water and life-enhancing health technologies and products for millions of people around the world. We do so by developing standards, testing, auditing, certifying, and providing advisory services to clients in the food, water, health sciences and consumer industries.
Our nearly 3,000 employees provide services in over 180 countries through many of our global offices, at our 35,000 client sites, from home offices and in state-of-the-art laboratories. We're growing fast and expanding into new areas such as sustainability and digital. And that's where you come in. Come join a team that makes a difference in the world.
More information about NSF can be found at nsf.org
One of our core values is We Are One NSF. This means that while we're one team, we embrace the cultural, ethnic, language and demographic diversity that reflects the societies in which we live and work. NSF is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.
About the Team
We build awareness and value in the global NSF brand. Our teams include Communications, Marketing and Regulatory Affairs. We drive NSF's ongoing success through new business opportunities and clients. We act as NSF's global ambassadors, championing our integrity, expertise, capabilities and resources. Working with our internal partners to deliver real value to our clients and NSF.