WhatsApp
Consumer Product Marketing Manager, WhatsApp
WhatsApp, Los Angeles, California, United States, 90079
We are looking for a product marketer to play a critical role in shaping WhatsApp’s core consumer experience. This person will play a significant role in leading and envisioning the future of the WhatsApp product experience and develop breakthrough marketing initiatives that drive consumer awareness, engagement, and retention aligned to our product. The ideal candidate is someone who can drive both strategy and execution and cares deeply about WhatsApp’s mission to connect the world privately. They are analytical and creative, highly collaborative, and will have a successful track record of launching & scaling mass-market consumer products or services that people cannot live without for well-known consumer brands. They will have experience influencing the product roadmap, successfully representing the consumer across the product lifecycle, and leading complex cross-functional initiatives in a matrixed organization.
Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description.Consumer Product Marketing Manager, WhatsApp Responsibilities:Work with Marketing Insights and Data Science to generate actionable quantitative, qualitative, and competitive insights to inform strategyBuild strong product positioning, clear narratives, and drive influence across the WhatsApp product to ensure we’re delivering consumer value and driving understandingDrive go-to-market strategy working closely with cross-functional teams to determine effective launch plans and communicationsPartner with brand and integrated marketing on outbound marketing and advertising strategies, develop programs to drive consumer awareness, adoption and long term engagementUnderstand the WhatsApp Consumer and their connection with the product to drive meaningful new product/feature adoption and greater engagement.
Minimum Qualifications:4+ years of experience in product marketing and/or marketing, product management, or business experienceExperience launching and scaling consumer products or servicesExperience working closely with product and design teams in the product development processProject management experience working with a variety of internal teams and stakeholders to understand and solve problemsExperience with consumer mobile app and technology landscape both in the U.S. and internationallyExperience developing and driving analytically rigorous full funnel marketing campaigns
Preferred Qualifications:International experience and knowledge of diverse cultural, social and business landscapesExperience working on complicated issues such as data sharingAn interest in WhatsApp and its mission to connect the world privately
About Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$96,000/year to $143,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
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Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description.Consumer Product Marketing Manager, WhatsApp Responsibilities:Work with Marketing Insights and Data Science to generate actionable quantitative, qualitative, and competitive insights to inform strategyBuild strong product positioning, clear narratives, and drive influence across the WhatsApp product to ensure we’re delivering consumer value and driving understandingDrive go-to-market strategy working closely with cross-functional teams to determine effective launch plans and communicationsPartner with brand and integrated marketing on outbound marketing and advertising strategies, develop programs to drive consumer awareness, adoption and long term engagementUnderstand the WhatsApp Consumer and their connection with the product to drive meaningful new product/feature adoption and greater engagement.
Minimum Qualifications:4+ years of experience in product marketing and/or marketing, product management, or business experienceExperience launching and scaling consumer products or servicesExperience working closely with product and design teams in the product development processProject management experience working with a variety of internal teams and stakeholders to understand and solve problemsExperience with consumer mobile app and technology landscape both in the U.S. and internationallyExperience developing and driving analytically rigorous full funnel marketing campaigns
Preferred Qualifications:International experience and knowledge of diverse cultural, social and business landscapesExperience working on complicated issues such as data sharingAn interest in WhatsApp and its mission to connect the world privately
About Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$96,000/year to $143,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
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