Blackstone
Marketing - Global Social and Paid Media, SVP
Blackstone, Long Island City, New York, United States, 11101
Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at www.blackstone.com. Follow @blackstone on LinkedIn, Twitter, and Instagram.
Learn more about the general tasks related to this opportunity below, as well as required skills.Job Description: The Digital Strategy team at Blackstone is a nimble group that oversees a dynamic digital communications strategy focused on strengthening the Blackstone brand and supporting our business groups.As we expand our team in line with business demand, we are looking for a smart, entrepreneurial professional to take on a new role and lead the firm’s global paid media strategy, working to enhance our brand and drive commercial growth through marketing and communications.Responsibilities:
Lead global paid media strategy, planning and execution across brand marketing campaignsManage and optimize relationships with external agencies globally, including but not limited to creative agencies, media agencies, and market research firmsPartner with events and brand strategy teams to build and execute industry-leading sponsorship campaigns globallyWork with research and analytics partners to track, measure and optimize paid and social campaigns with an eye towards driving core brand metrics and business outcomesPublic paid media campaigns internally to garner buy-in and generate excitement among key stakeholdersDevelop and socialize best practices, standards and policies related to paid media, social media and sponsorships to enable more scalable use of eachWork with senior partners across business units to integrate paid and social media into their marketing mix and drive business outcomesDrive innovation across digital content and paid media efforts to elevate the Blackstone brand among core audiencesOversee the strategy and all content for the firm’s core social media channelsStrategize on social media content pipelines, oversee and curate content calendarsOversee the firm’s executive social media program by partnering with leaders to define their strategy and create processes to help scale content output efficientlyPartner closely with our Private Wealth Solutions (“PWS”) marketing team to ensure strategic alignment on paid media campaigns targeting financial advisors, including working with their digital strategy, business development and product marketing functions.Qualifications: Blackstone seeks to hire individuals who work well in a team-driven working group, are highly motivated, intelligent, have sound judgment and have demonstrated excellence in prior endeavors. The successful candidate must have:10+ years of experience working in social and/or paid media roles on the agency side or in-houseExperience with the latest media tactics across the paid media ecosystem, including OTT / streaming video, audio/podcast, paid social, programmatic, direct buys/sponsored content, OOH, and printFirsthand experience in the fundamentals of media planning, including media math, budget management, flowcharting, forecastingFirsthand experience with the execution of media buying, including setting up, trafficking and optimizing campaigns across a range of platformsIn-house experience onboarding, growing and managing a deep bench of agency partners is preferredExperience with building and overseeing a team of digital / paid media professionalsExperience building and overseeing a social media program for large brandsIs confident in networking effectively within Blackstone to increase the visibility internally of our paid media effortsAn engaging communication style with the ability to distill complex paid media campaigns and performance into simple, clear messages for internal stakeholdersAbility to build strong relationships with colleagues to succeed in cross-functional teams and cultivate partnershipStrong business acumen and knowledge of Blackstone’s business model, the market landscape and key stakeholder segmentsSelf-starter, organized, motivated with a good sense of humorMinimum of a Bachelor’s DegreeExperience in asset management space is preferredThe duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position. Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.Expected annual base salary range: $170,000 - $225,000Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location. For roles located outside of the US, please disregard the posted salary bands as these roles will follow a separate compensation process based on local market comparables.Additional compensation: Base salary does not include other forms of compensation or benefits offered in connection with the advertised role.Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training. All Blackstone employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.If you need a reasonable accommodation to complete your application, please contact Human Resources at 212-583-5000 (US), +44 (0)20 7451 4000 (EMEA) or +852 3656 8600 (APAC).
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Learn more about the general tasks related to this opportunity below, as well as required skills.Job Description: The Digital Strategy team at Blackstone is a nimble group that oversees a dynamic digital communications strategy focused on strengthening the Blackstone brand and supporting our business groups.As we expand our team in line with business demand, we are looking for a smart, entrepreneurial professional to take on a new role and lead the firm’s global paid media strategy, working to enhance our brand and drive commercial growth through marketing and communications.Responsibilities:
Lead global paid media strategy, planning and execution across brand marketing campaignsManage and optimize relationships with external agencies globally, including but not limited to creative agencies, media agencies, and market research firmsPartner with events and brand strategy teams to build and execute industry-leading sponsorship campaigns globallyWork with research and analytics partners to track, measure and optimize paid and social campaigns with an eye towards driving core brand metrics and business outcomesPublic paid media campaigns internally to garner buy-in and generate excitement among key stakeholdersDevelop and socialize best practices, standards and policies related to paid media, social media and sponsorships to enable more scalable use of eachWork with senior partners across business units to integrate paid and social media into their marketing mix and drive business outcomesDrive innovation across digital content and paid media efforts to elevate the Blackstone brand among core audiencesOversee the strategy and all content for the firm’s core social media channelsStrategize on social media content pipelines, oversee and curate content calendarsOversee the firm’s executive social media program by partnering with leaders to define their strategy and create processes to help scale content output efficientlyPartner closely with our Private Wealth Solutions (“PWS”) marketing team to ensure strategic alignment on paid media campaigns targeting financial advisors, including working with their digital strategy, business development and product marketing functions.Qualifications: Blackstone seeks to hire individuals who work well in a team-driven working group, are highly motivated, intelligent, have sound judgment and have demonstrated excellence in prior endeavors. The successful candidate must have:10+ years of experience working in social and/or paid media roles on the agency side or in-houseExperience with the latest media tactics across the paid media ecosystem, including OTT / streaming video, audio/podcast, paid social, programmatic, direct buys/sponsored content, OOH, and printFirsthand experience in the fundamentals of media planning, including media math, budget management, flowcharting, forecastingFirsthand experience with the execution of media buying, including setting up, trafficking and optimizing campaigns across a range of platformsIn-house experience onboarding, growing and managing a deep bench of agency partners is preferredExperience with building and overseeing a team of digital / paid media professionalsExperience building and overseeing a social media program for large brandsIs confident in networking effectively within Blackstone to increase the visibility internally of our paid media effortsAn engaging communication style with the ability to distill complex paid media campaigns and performance into simple, clear messages for internal stakeholdersAbility to build strong relationships with colleagues to succeed in cross-functional teams and cultivate partnershipStrong business acumen and knowledge of Blackstone’s business model, the market landscape and key stakeholder segmentsSelf-starter, organized, motivated with a good sense of humorMinimum of a Bachelor’s DegreeExperience in asset management space is preferredThe duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position. Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.Expected annual base salary range: $170,000 - $225,000Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location. For roles located outside of the US, please disregard the posted salary bands as these roles will follow a separate compensation process based on local market comparables.Additional compensation: Base salary does not include other forms of compensation or benefits offered in connection with the advertised role.Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training. All Blackstone employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.If you need a reasonable accommodation to complete your application, please contact Human Resources at 212-583-5000 (US), +44 (0)20 7451 4000 (EMEA) or +852 3656 8600 (APAC).
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