Mathnasium Learning Centers
Digital Marketing Manager - Los Angeles, Ca. REMOTE
Mathnasium Learning Centers, Los Angeles, California, United States, 90079
Job Description
All potential applicants are encouraged to scroll through and read the complete job description before applying.With over 1,100 franchised learning centers worldwide, Mathnasium is a must-have resource for families who want to ensure their kids meet their full academic potential. The home office marketing team is responsible for supporting local center owner marketing efforts, driving national marketing campaigns, and increasing the number of center owners opening new locations. The Digital Marketing Manager role will support centralized marketing initiatives by taking a deep dive into data and evaluating performance, business impact, and missed opportunities and reporting on the same.
Primary Objectives
Review center-level digital marketing performance.
Analyze the data and report on constructive feedback/suggestions for improvement.
Analyze and report on advertising impact to the bottom line.
Responsibilities:
Monitor and Analyze Centralized Digital Marketing performance within Google Ads, Google Analytics, Meta, etc., and provide weekly reports on traffic, leads, enrollments, demographics, etc. Understand trends and make suggestions for program improvements based on data.
Monitor and analyze individual center performance and provide weekly reports. In-depth analysis of correlation between advertising performance and website visits, conversion rates, etc. Important to understand user experience based on which improvement suggestions can be made. Suggest budget adjustments based on prior performance.
Measure advertising performance on the overall business, review market trends, monitor competition and report changes to the senior management team.
Create franchisee-facing reports that tie together advertising performance and website traffic.
Attend franchisee CDM performance calls, review performance, go-forward plans, and address concerns – prior advertising experience required/customer service experience is a plus.
Create and document processes and procedures related to marketing programs.
Other adhoc tasks.
Required Skills
Degree in Business, Finance or Marketing
Prior experience in advertising is a must
Prior Google Analytics experience is a plus
Excellent communication skills, both written and oral, as well as listening skills
Strong work ethic
Ability to multi-task, have strong organization skills, and be detail-minded
Job Type:
Full-time
Pay:
$80,000.00 - $105,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Employee discount
Flexible schedule
Flexible spending account
Health insurance
Life insurance
Paid time off
Schedule:
Monday to Friday
Education:
Bachelor's (Required)
Experience:
Marketing: 3 years (Required)
Work Location:
Hybrid remote in Los Angeles, CA 90056
#J-18808-LjbffrRemote working/work at home options are available for this role.
All potential applicants are encouraged to scroll through and read the complete job description before applying.With over 1,100 franchised learning centers worldwide, Mathnasium is a must-have resource for families who want to ensure their kids meet their full academic potential. The home office marketing team is responsible for supporting local center owner marketing efforts, driving national marketing campaigns, and increasing the number of center owners opening new locations. The Digital Marketing Manager role will support centralized marketing initiatives by taking a deep dive into data and evaluating performance, business impact, and missed opportunities and reporting on the same.
Primary Objectives
Review center-level digital marketing performance.
Analyze the data and report on constructive feedback/suggestions for improvement.
Analyze and report on advertising impact to the bottom line.
Responsibilities:
Monitor and Analyze Centralized Digital Marketing performance within Google Ads, Google Analytics, Meta, etc., and provide weekly reports on traffic, leads, enrollments, demographics, etc. Understand trends and make suggestions for program improvements based on data.
Monitor and analyze individual center performance and provide weekly reports. In-depth analysis of correlation between advertising performance and website visits, conversion rates, etc. Important to understand user experience based on which improvement suggestions can be made. Suggest budget adjustments based on prior performance.
Measure advertising performance on the overall business, review market trends, monitor competition and report changes to the senior management team.
Create franchisee-facing reports that tie together advertising performance and website traffic.
Attend franchisee CDM performance calls, review performance, go-forward plans, and address concerns – prior advertising experience required/customer service experience is a plus.
Create and document processes and procedures related to marketing programs.
Other adhoc tasks.
Required Skills
Degree in Business, Finance or Marketing
Prior experience in advertising is a must
Prior Google Analytics experience is a plus
Excellent communication skills, both written and oral, as well as listening skills
Strong work ethic
Ability to multi-task, have strong organization skills, and be detail-minded
Job Type:
Full-time
Pay:
$80,000.00 - $105,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Employee discount
Flexible schedule
Flexible spending account
Health insurance
Life insurance
Paid time off
Schedule:
Monday to Friday
Education:
Bachelor's (Required)
Experience:
Marketing: 3 years (Required)
Work Location:
Hybrid remote in Los Angeles, CA 90056
#J-18808-LjbffrRemote working/work at home options are available for this role.