SiriusXM Radio, Inc.
Senior Manager, Winback Marketing
SiriusXM Radio, Inc., Irving, Texas, United States, 75061
Senior Manager, Winback Marketing
Apply below after reading through all the details and supporting information regarding this job opportunity.Who We Are:SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices.How you'll make an impact:You'll help create personalized journeys to re-engage former subscribers and trialers to drive customer acquisition.What you'll do:Support all lines of the Winback business, helping to convert former subscribers and trialers into paying subscribers.Develop personalized journeys across the lifecycle to increase activations.Develop new Winback creative using a variety of internal data to personalize.Manage projects from ideation to production, aligning with stakeholders along the way.Serve as liaison between cross-functional teams (i.e. Creative Services, Brand, Legal, Digital Experience, campaign operations, Programming & Analytics) to support campaign development and execution.Offer ongoing campaign performance feedback and broader business insights, motivating the best work possible from internal cross-functional teams.Review and monitor daily, weekly & monthly performance reports to identify improvement opportunities and potential issues.What you'll need:7+ years of marketing experience, preferably on a subscription service.Previous marketing experience with Salesforce required.Creative mindset valuing personalized content that delivers the right message and offer to the right customer at the right time.Excellent attention to detail, time management skills, and ability to prioritize multiple tasks in a fast-paced environment.Bachelor's degree with focus on marketing or related field, or equivalent, relevant experience.Results-oriented with a demonstrated track record for improving business performance.Strong verbal and written communication skills, public speaking, presentation skills, and excellent interpersonal skills.Data-driven marketer prioritizing testing and iterating to optimize campaigns.Strong analytical skills to report on campaign performance.Ability to operate independently and effectively in a matrixed environment.Thorough knowledge of MS-Office Suite (Excel, PowerPoint, Word, Outlook).Must have legal right to work in the U.S.At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. We expect the base salary for this position to be in the range of $101,500.00 to $138,640.50 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives.SiriusXM is an equal opportunity employer that does not discriminate on the basis of any characteristic protected by applicable federal, state or local laws.The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.#LI-BM1
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Apply below after reading through all the details and supporting information regarding this job opportunity.Who We Are:SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices.How you'll make an impact:You'll help create personalized journeys to re-engage former subscribers and trialers to drive customer acquisition.What you'll do:Support all lines of the Winback business, helping to convert former subscribers and trialers into paying subscribers.Develop personalized journeys across the lifecycle to increase activations.Develop new Winback creative using a variety of internal data to personalize.Manage projects from ideation to production, aligning with stakeholders along the way.Serve as liaison between cross-functional teams (i.e. Creative Services, Brand, Legal, Digital Experience, campaign operations, Programming & Analytics) to support campaign development and execution.Offer ongoing campaign performance feedback and broader business insights, motivating the best work possible from internal cross-functional teams.Review and monitor daily, weekly & monthly performance reports to identify improvement opportunities and potential issues.What you'll need:7+ years of marketing experience, preferably on a subscription service.Previous marketing experience with Salesforce required.Creative mindset valuing personalized content that delivers the right message and offer to the right customer at the right time.Excellent attention to detail, time management skills, and ability to prioritize multiple tasks in a fast-paced environment.Bachelor's degree with focus on marketing or related field, or equivalent, relevant experience.Results-oriented with a demonstrated track record for improving business performance.Strong verbal and written communication skills, public speaking, presentation skills, and excellent interpersonal skills.Data-driven marketer prioritizing testing and iterating to optimize campaigns.Strong analytical skills to report on campaign performance.Ability to operate independently and effectively in a matrixed environment.Thorough knowledge of MS-Office Suite (Excel, PowerPoint, Word, Outlook).Must have legal right to work in the U.S.At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. We expect the base salary for this position to be in the range of $101,500.00 to $138,640.50 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives.SiriusXM is an equal opportunity employer that does not discriminate on the basis of any characteristic protected by applicable federal, state or local laws.The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.#LI-BM1
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