SiriusXM Radio, Inc.
Senior Manager, Winback Marketing
SiriusXM Radio, Inc., Atlanta, Georgia, United States, 30349
Senior Manager, Winback Marketing
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.Who We Are:SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices.How you'll make an impact:You'll help create personalized journeys to re-engage former subscribers and trialers to drive customer acquisition.What you'll do:The Senior Manager, Winback Marketing will be responsible for supporting all lines of the Winback business, helping to convert former subscribers and trialers into paying subscribers.Primary responsibilities will focus on developing personalized journeys across the lifecycle to increase activations.Develop new Winback creative using a variety of internal data to personalize.Manage projects from ideation to production, aligning with stakeholders along the way.Serve as liaison between cross-functional teams (i.e. Creative Services, Brand, Legal, Digital Experience, campaign operations, Programming & Analytics) to support campaign development and execution.Offer ongoing campaign performance feedback and broader business insights, thereby motivating the best work possible from internal cross-functional teams.Review and monitor daily, weekly & monthly performance reports to identify improvement opportunities as well as any potential issues (across all campaigns, projects, and programs).What you'll need:7+ years of marketing experience, preferably on a subscription service.Previous marketing experience with Salesforce required.You have a creative streak: You value personalized content that delivers the right content and the right offer to the right customer at the right time.Demonstrate excellent attention to detail, time management skills, and an ability to prioritize multiple tasks in a highly fluid, fast-paced environment.Bachelor's degree with focus on marketing or related field, or equivalent, relevant experience.Results-Oriented: You are someone that drives outcomes with a demonstrated track record for improving results in business performance.Exhibit strong verbal and written communication skills, public speaking, presentation skills and excellent interpersonal skills.Data driven marketer who prioritizes testing and iterating to optimize campaigns.Strong analytical skills to report on campaign performance.Ability to operate independently and effectively in a matrixed environment, aggressively managing projects to achieve goals.Thorough knowledge of MS-Office Suite (Excel, PowerPoint, Word, Outlook).Must have legal right to work in the U.S.Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
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For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.Who We Are:SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices.How you'll make an impact:You'll help create personalized journeys to re-engage former subscribers and trialers to drive customer acquisition.What you'll do:The Senior Manager, Winback Marketing will be responsible for supporting all lines of the Winback business, helping to convert former subscribers and trialers into paying subscribers.Primary responsibilities will focus on developing personalized journeys across the lifecycle to increase activations.Develop new Winback creative using a variety of internal data to personalize.Manage projects from ideation to production, aligning with stakeholders along the way.Serve as liaison between cross-functional teams (i.e. Creative Services, Brand, Legal, Digital Experience, campaign operations, Programming & Analytics) to support campaign development and execution.Offer ongoing campaign performance feedback and broader business insights, thereby motivating the best work possible from internal cross-functional teams.Review and monitor daily, weekly & monthly performance reports to identify improvement opportunities as well as any potential issues (across all campaigns, projects, and programs).What you'll need:7+ years of marketing experience, preferably on a subscription service.Previous marketing experience with Salesforce required.You have a creative streak: You value personalized content that delivers the right content and the right offer to the right customer at the right time.Demonstrate excellent attention to detail, time management skills, and an ability to prioritize multiple tasks in a highly fluid, fast-paced environment.Bachelor's degree with focus on marketing or related field, or equivalent, relevant experience.Results-Oriented: You are someone that drives outcomes with a demonstrated track record for improving results in business performance.Exhibit strong verbal and written communication skills, public speaking, presentation skills and excellent interpersonal skills.Data driven marketer who prioritizes testing and iterating to optimize campaigns.Strong analytical skills to report on campaign performance.Ability to operate independently and effectively in a matrixed environment, aggressively managing projects to achieve goals.Thorough knowledge of MS-Office Suite (Excel, PowerPoint, Word, Outlook).Must have legal right to work in the U.S.Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
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