Tbwa Chiat/Day Inc
VP of Product Marketing & Monetization Strategy
Tbwa Chiat/Day Inc, Seattle, Washington, us, 98127
VP of Product Marketing & Monetization Strategy Seattle, WAVP of Product Marketing & Monetization StrategyAre you looking to tackle big challenges that drive even bigger impact? Are you energized by the possibilities when technology, data, and healthcare intersect? Do you love B2B product marketing and partnering across product, sales, and marketing teams?Truveta is the world’s first health provider led data platform with a vision of Saving Lives with Data. Our mission is to enable researchers to find cures faster, empower every clinician to be an expert, and help families make the most informed decisions about their care. Achieving Truveta’ s ambitious vision requires an incredible team of talented and inspired people with a special combination of health, software and big data experience who share our company values .Truveta was born in the Pacific Northwest, but we have employees who live across the country. Our team enjoys the flexibility of a hybrid model and working from anywhere. In person attendance is required for one week during the year for Truveta Planning Week.For overall team productivity, we optimize meeting hours in the pacific time zone. We avoid scheduling recurring meetings that start after 3pm PT, however, ad hoc meetings occur between 8am-6pm Pacific time.Who We Need
If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.
Truveta is rapidly building a talented and diverse team to rapidly advance our mission and grow our business. Beyond core capabilities, we are seeking problem solvers, passionate and collaborative teammates, and those willing to roll up their sleeves while making a difference.If you are interested in the opportunity to pursue purposeful work, join a mission-driven team, and build a rewarding career while having fun, Truveta may be the perfect fit for you.Our marketing team is looking for a senior and strategic Vice President of Product Marketing and Monetization Strategy to drive product marketing, pricing and packaging, strategic partner programs, and go-to-market strategy to enable high growth and scale, while building a team of high performing product marketers. This role will focus on value proposition creation, positioning, messaging, competitive and market intelligence, segmentation, and leading other product marketing activities for Truveta. This role will be responsible for leading pricing and packaging to maximize growth, maximizing win/loss recommendations, and delivering sales playbooks, with scalability in mind for a growing sales team. This role will also create and manage a strategic partner program for analytic services to accelerate and scale growth for Truveta Data.The best person for this role has deep understanding of life sciences and Saas / technology domains; has proven capability in commercially focused GTM motions focused on pipeline velocity and win rates, strategic messaging development, sales enablement, partner program creation and is energized by working in a dynamic, high growth environment.Experience in a fast-paced, B2B company in the life sciences domain is a must! RWD experience is highly preferred.This OpportunityThe vice president of product marketing will partner closely with several teams within Truveta including partner (sales) , product, clinical informatics, communications, and marketing to help achieve our growth ambitions. Efforts will focus on developing and honing clear differentiation against competition, use cases, and value propositions that strongly resonate with pharmaceutical, medical device, government, and academic research organizations.Responsibilities include:Develop value proposition for Truveta products and services, connecting with distinct audiences and establishing compelling competitive differentiationDevelop and execute product positioning and go-to-market strategies for new offerings and product featuresDevelop deep understanding of the market, competition, and ecosystem to inform the company’s efforts and make key contributions to business strategyOwn an effective and compelling sales enablement program for our partner team across segments, including creation of critical enablement assets (i.e. pitch decks, FAQs, objection handling, one-pagers etc.) and sales training programsDrive a programmatic pricing and packaging approach with regular cadence of pricing updates / refreshes based on feedback and operationalizing with related assets for partner teamPlay a key leadership role in managing the product lifecycle including launches and extensionsCommunicate expectations, plans, and results with cross-functional teams and other stakeholders with confidence and clarityBuild a world class product marketing teamLead a team to create compelling content for marketing campaigns, sales, and industry events that differentiates our products in the marketKey Qualifications10+ years of experience in the product marketing discipline, with a background in life sciences and technology, ideally focused on SaaS / subscription businesses with recurring revenueStrong problem-structuring and analytical skills, with deep understanding of life sciences market conditions, customer needs and competitive offerings desiredDeep experience in creating world-class positioning and messaging frameworks, mapped to business goalsExperience creating packaging and pricing strategies and playbooksExperience creating and executing partner programsExcellent team builder and enthusiastic leader of a growing team focused on impact to drive business goalsAbility to lead cross-functional teams with excellent leadership, communication and organizational skills requiredAbility to influence and be a team player that rolls up your sleevesMust embrace and respect the critical nature of protecting the Truveta brandStrong communicator, creative thinker, and nimble executorGreat collaborator and ability to adopt new technologies quickly*Be prepared to share examples of your work, along with a resume.Why Truveta?Be a part of building something special. Now is the perfect time to join Truveta. We have strong, established leadership with decades of success. We are well-funded. We are building a culture that prioritizes people and their passions across personal, professional, and everything in between. Join us as we build an amazing company together.We Offer:Interesting and meaningful work for every career stageGreat benefits packageComprehensive benefits with strong medical, dental and vision insurance plans401K planProfessional development & training opportunities for continuous learningWork/life autonomy via flexible work hours and flexible paid time offGenerous parental leaveRegular team activities (virtual and in-person as soon as we are able)The base pay for this position is $290,000 to $325,000. The pay range reflects the minimum and maximum target. Pay is based on several factors including location and may vary depending on job-related knowledge, skills, and experience. Certain roles are eligible for additional compensation such as incentive pay and stock options.If you are based in California, we encourage you to read this important information for California residentslinkedhere.Truveta is committed to creating a diverse, inclusive, and empowering workplace. We believe that having employees, interns, and contractors with diverse backgrounds enables Truveta to better meet our mission and serve patients and health communities around the world. We recognize that opportunities in technology historically excluded and continue to disproportionately exclude Black and Indigenous people, people of color, people from working class backgrounds, people with disabilities, and LGBTQIA+ people. We strongly encourage individuals with these identities to apply even if you don’t meet all of the requirements.Accepted file types: pdf, doc, docx, txt, rtfAccepted file types: pdf, doc, docx, txt, rtfLinkedIn Profile *WebsiteAre you authorized to work lawfully in the United States? * Select...Do you now or in the future require visa sponsorship to continue working in the US? * Select...Do you require H1B Sponsorship? * Select...Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Truveta’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of Disability
Form CC-305Page 1 of 1OMB Control Number 1250-0005Expires 04/30/2026Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026Why are you being asked to complete this form?We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:Alcohol or other substance use disorder (not currently using drugs illegally)Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDSBlind or low visionCancer (past or present)Cardiovascular or heart diseaseCeliac diseaseCerebral palsyDeaf or serious difficulty hearingDiabetesDisfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disordersEpilepsy or other seizure disorderGastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndromeIntellectual or developmental disabilityMental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supportsNervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilitiesPartial or complete paralysis (any cause)Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysemaShort stature (dwarfism)Traumatic brain injuryDisability Status Select...
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If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.
Truveta is rapidly building a talented and diverse team to rapidly advance our mission and grow our business. Beyond core capabilities, we are seeking problem solvers, passionate and collaborative teammates, and those willing to roll up their sleeves while making a difference.If you are interested in the opportunity to pursue purposeful work, join a mission-driven team, and build a rewarding career while having fun, Truveta may be the perfect fit for you.Our marketing team is looking for a senior and strategic Vice President of Product Marketing and Monetization Strategy to drive product marketing, pricing and packaging, strategic partner programs, and go-to-market strategy to enable high growth and scale, while building a team of high performing product marketers. This role will focus on value proposition creation, positioning, messaging, competitive and market intelligence, segmentation, and leading other product marketing activities for Truveta. This role will be responsible for leading pricing and packaging to maximize growth, maximizing win/loss recommendations, and delivering sales playbooks, with scalability in mind for a growing sales team. This role will also create and manage a strategic partner program for analytic services to accelerate and scale growth for Truveta Data.The best person for this role has deep understanding of life sciences and Saas / technology domains; has proven capability in commercially focused GTM motions focused on pipeline velocity and win rates, strategic messaging development, sales enablement, partner program creation and is energized by working in a dynamic, high growth environment.Experience in a fast-paced, B2B company in the life sciences domain is a must! RWD experience is highly preferred.This OpportunityThe vice president of product marketing will partner closely with several teams within Truveta including partner (sales) , product, clinical informatics, communications, and marketing to help achieve our growth ambitions. Efforts will focus on developing and honing clear differentiation against competition, use cases, and value propositions that strongly resonate with pharmaceutical, medical device, government, and academic research organizations.Responsibilities include:Develop value proposition for Truveta products and services, connecting with distinct audiences and establishing compelling competitive differentiationDevelop and execute product positioning and go-to-market strategies for new offerings and product featuresDevelop deep understanding of the market, competition, and ecosystem to inform the company’s efforts and make key contributions to business strategyOwn an effective and compelling sales enablement program for our partner team across segments, including creation of critical enablement assets (i.e. pitch decks, FAQs, objection handling, one-pagers etc.) and sales training programsDrive a programmatic pricing and packaging approach with regular cadence of pricing updates / refreshes based on feedback and operationalizing with related assets for partner teamPlay a key leadership role in managing the product lifecycle including launches and extensionsCommunicate expectations, plans, and results with cross-functional teams and other stakeholders with confidence and clarityBuild a world class product marketing teamLead a team to create compelling content for marketing campaigns, sales, and industry events that differentiates our products in the marketKey Qualifications10+ years of experience in the product marketing discipline, with a background in life sciences and technology, ideally focused on SaaS / subscription businesses with recurring revenueStrong problem-structuring and analytical skills, with deep understanding of life sciences market conditions, customer needs and competitive offerings desiredDeep experience in creating world-class positioning and messaging frameworks, mapped to business goalsExperience creating packaging and pricing strategies and playbooksExperience creating and executing partner programsExcellent team builder and enthusiastic leader of a growing team focused on impact to drive business goalsAbility to lead cross-functional teams with excellent leadership, communication and organizational skills requiredAbility to influence and be a team player that rolls up your sleevesMust embrace and respect the critical nature of protecting the Truveta brandStrong communicator, creative thinker, and nimble executorGreat collaborator and ability to adopt new technologies quickly*Be prepared to share examples of your work, along with a resume.Why Truveta?Be a part of building something special. Now is the perfect time to join Truveta. We have strong, established leadership with decades of success. We are well-funded. We are building a culture that prioritizes people and their passions across personal, professional, and everything in between. Join us as we build an amazing company together.We Offer:Interesting and meaningful work for every career stageGreat benefits packageComprehensive benefits with strong medical, dental and vision insurance plans401K planProfessional development & training opportunities for continuous learningWork/life autonomy via flexible work hours and flexible paid time offGenerous parental leaveRegular team activities (virtual and in-person as soon as we are able)The base pay for this position is $290,000 to $325,000. The pay range reflects the minimum and maximum target. Pay is based on several factors including location and may vary depending on job-related knowledge, skills, and experience. Certain roles are eligible for additional compensation such as incentive pay and stock options.If you are based in California, we encourage you to read this important information for California residentslinkedhere.Truveta is committed to creating a diverse, inclusive, and empowering workplace. We believe that having employees, interns, and contractors with diverse backgrounds enables Truveta to better meet our mission and serve patients and health communities around the world. We recognize that opportunities in technology historically excluded and continue to disproportionately exclude Black and Indigenous people, people of color, people from working class backgrounds, people with disabilities, and LGBTQIA+ people. We strongly encourage individuals with these identities to apply even if you don’t meet all of the requirements.Accepted file types: pdf, doc, docx, txt, rtfAccepted file types: pdf, doc, docx, txt, rtfLinkedIn Profile *WebsiteAre you authorized to work lawfully in the United States? * Select...Do you now or in the future require visa sponsorship to continue working in the US? * Select...Do you require H1B Sponsorship? * Select...Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Truveta’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of Disability
Form CC-305Page 1 of 1OMB Control Number 1250-0005Expires 04/30/2026Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026Why are you being asked to complete this form?We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:Alcohol or other substance use disorder (not currently using drugs illegally)Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDSBlind or low visionCancer (past or present)Cardiovascular or heart diseaseCeliac diseaseCerebral palsyDeaf or serious difficulty hearingDiabetesDisfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disordersEpilepsy or other seizure disorderGastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndromeIntellectual or developmental disabilityMental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supportsNervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilitiesPartial or complete paralysis (any cause)Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysemaShort stature (dwarfism)Traumatic brain injuryDisability Status Select...
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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