Cambridge Innovation Institute
MARKETING SPECIALIST, ClinEco division
Cambridge Innovation Institute, Needham Heights, Massachusetts, us, 02494
Why work for Cambridge Innovation Institute? Our environment is friendly, inclusive, and very fast-paced, where people work hard and are rewarded and recognized for their efforts.
Ready to make your application Please do read through the description at least once before clicking on Apply.Cambridge Innovation Institute has a growth opportunity for a motivated and creative
Marketing Manager
to execute marketing plans that drive the audience development of our conferences. If you have experience marketing in-person, virtual &/or hybrid conferences, we want to hear from you!This job will be remote ("work from home").Conference Marketing Manager responsibilities include:Work with cross-functional teams to develop and drive marketing plans that deliver on business objectives for attendee numbers and delegate revenue.Execute event campaigns across all channels: database, emails, media, social media and PR, and utilize all media: ads, banners, email, social media.Create and coordinate marketing and design collateral (brochures, media packs, social media, banners, digital) and website updates.Manage content marketing calendar: research, editorial, design and promotional activities across all channels.Employ existing and new marketing communications to capitalize on all revenue streams for event portfolio.Organize call lists and lead lists for team members.Clean and build database for the conference portfolio.Manage digital marketing campaigns: PPC, LinkedIn and Facebook, for assigned events.Use Google Analytics and similar tools for data-driven decisions.Perform keyword research, identify key data segments, and use progressive profiling and lead scoring to build personas, improve SEO and lead quality.Review customer behavior to improve user experience and customer journey to increase conversion.Build relationships with media partners and associations; explore and negotiate additional marketing channels.Develop inbound marketing initiatives to extend sales funnel.Generate and test marketing ideas.Monitor campaigns & modify to improve performance; ensure post-conference analysis and sector analysis are reflected in marketing plans.Review budgets regularly and optimize spend.QUALIFICATIONS:3-5 years’ experience in conference marketing; marketing, writing, and editing market copy.Knowledge of advertising platforms: LinkedIn, Facebook, Twitter, etc., and understanding of which collateral is needed on each platform and how to optimize each platform’s customer targeting interface.Direct mail experience to coordinate brochure mailings with vendor.Technical skills:
2+ years of LinkedIn, Google Ads, Google Analytics experience; Excel proficiency; basic HTML and Dreamweaver skills.Database experience (SQL a plus) for marketing analysis projects and building out reports.
Team player: enthusiastic about brainstorming, coming up with your own ideas, being open to input, and ready to put the plans into action.Self-motivated, flexible, adaptable, and creative.Able to negotiate and market ideas.Highly organized with solid project management skills; functions well in a deadline-driven and fast-paced environment.
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Ready to make your application Please do read through the description at least once before clicking on Apply.Cambridge Innovation Institute has a growth opportunity for a motivated and creative
Marketing Manager
to execute marketing plans that drive the audience development of our conferences. If you have experience marketing in-person, virtual &/or hybrid conferences, we want to hear from you!This job will be remote ("work from home").Conference Marketing Manager responsibilities include:Work with cross-functional teams to develop and drive marketing plans that deliver on business objectives for attendee numbers and delegate revenue.Execute event campaigns across all channels: database, emails, media, social media and PR, and utilize all media: ads, banners, email, social media.Create and coordinate marketing and design collateral (brochures, media packs, social media, banners, digital) and website updates.Manage content marketing calendar: research, editorial, design and promotional activities across all channels.Employ existing and new marketing communications to capitalize on all revenue streams for event portfolio.Organize call lists and lead lists for team members.Clean and build database for the conference portfolio.Manage digital marketing campaigns: PPC, LinkedIn and Facebook, for assigned events.Use Google Analytics and similar tools for data-driven decisions.Perform keyword research, identify key data segments, and use progressive profiling and lead scoring to build personas, improve SEO and lead quality.Review customer behavior to improve user experience and customer journey to increase conversion.Build relationships with media partners and associations; explore and negotiate additional marketing channels.Develop inbound marketing initiatives to extend sales funnel.Generate and test marketing ideas.Monitor campaigns & modify to improve performance; ensure post-conference analysis and sector analysis are reflected in marketing plans.Review budgets regularly and optimize spend.QUALIFICATIONS:3-5 years’ experience in conference marketing; marketing, writing, and editing market copy.Knowledge of advertising platforms: LinkedIn, Facebook, Twitter, etc., and understanding of which collateral is needed on each platform and how to optimize each platform’s customer targeting interface.Direct mail experience to coordinate brochure mailings with vendor.Technical skills:
2+ years of LinkedIn, Google Ads, Google Analytics experience; Excel proficiency; basic HTML and Dreamweaver skills.Database experience (SQL a plus) for marketing analysis projects and building out reports.
Team player: enthusiastic about brainstorming, coming up with your own ideas, being open to input, and ready to put the plans into action.Self-motivated, flexible, adaptable, and creative.Able to negotiate and market ideas.Highly organized with solid project management skills; functions well in a deadline-driven and fast-paced environment.
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