ocV!BE
Director, OCVIBE Brand Marketing
ocV!BE, Anaheim, California, United States, 92808
A great experience starts with you!
Read all the information about this opportunity carefully, then use the application button below to send your CV and application.Join our team to help create and develop the future of live entertainment and sports in Orange County!Once you've had a chance to explore our current open positions, apply to the ones you feel best suit you. As an applicant, you can always see your application status in your profile.Mission:
To enrich the lives in our community through shared experiences, welcoming spaces, and responsible actions.Vision:
We will be the social and entertainment center of Orange County – a place where the cultural kaleidoscope of the region converges and connects. Our vibrant, rich collection of experiences will celebrate the diversity of our community.Values:
Be Safe | Do the Right Thing | Be Generous | Include Everyone | Make it Easy | Be BoldJob Title: Director, OCVIBE Brand MarketingPay Details:The annual base salary range for this position in California is $100,000 to $150,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate’s geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.The Director, OCVIBE Brand Marketing is responsible for overseeing all aspects of district marketing, including driving awareness and anticipation, strategy development, and the creation of marketing materials across various categories such as Market Hall, Retail, Residential, Office Spaces, Brand, Hotel Partnerships, Special Events, and Parking. This role involves ensuring cohesive and effective marketing campaigns, delivering compelling and consistent messaging across all channels for cross-functional needs.ResponsibilitiesMarketing Planning:
Define and develop clear and measurable objectives for each marketing category, aligning with overall business goals and target audience preferences.Develop strategic frameworks outlining key strategies and tactics to achieve marketing objectives, considering market trends, competitor analysis, and consumer insights.Infuse creative thinking and innovation into campaign development, creating unique and memorable experiences that resonate with target audiences and differentiate the OCVIBE brand.Determine budget allocations for each marketing plan, ensuring resources are allocated effectively to maximize ROI and achieve desired outcomes.Collaborate closely with cross-functional partners to orchestrate a cohesive communication strategy, ensuring seamless messaging integration across all channels.Marketing Collateral:
Provide strategic direction and oversight for the creation and production of marketing materials, ensuring they reflect the OCVIBE brand identity and messaging guidelines.Tailor marketing collateral to specific target audiences within each category, utilizing audience segmentation and personalization strategies to enhance engagement and relevance.Ensure marketing collateral is optimized for both print and digital channels, maintaining consistency in design, messaging, and branding across all touchpoints.Ensure marketing materials meet brand standards, are error-free, and effectively communicate key messages to the intended audience.Segmentation/Performance Marketing:
Oversee the ongoing management and optimization of the OCVIBE website, ensuring it serves as an effective hub for brand information, content, and engagement.Develop and execute a comprehensive social media strategy to enhance brand visibility, drive audience engagement, and foster community-building across key social platforms.Develop and implement a content strategy that aligns with brand objectives and resonates with target audiences, creating engaging and relevant content for website, social media, and other digital channels.Establish performance metrics and tracking mechanisms to monitor the progress and impact of strategic initiatives.Regularly assess performance against established KPIs, identify areas for improvement, and provide actionable insights through comprehensive performance reports and presentations.Integrated Campaigns:
Take a holistic approach to campaign development, integrating marketing channels and touchpoints to create cohesive and impactful campaigns.Optimize strategies for each marketing channel, leveraging the unique strengths of online advertising, social media, email marketing, PR, events, and partnerships to reach target audiences effectively.Ensure consistency in messaging, branding, and creative elements across all integrated campaign components, providing a seamless and unified brand experience for consumers.Brand Steward:
Leverage the OCVIBE brand identity, encompassing brand values, personality, and positioning in the market.Manage the visual identity of the brand, including logo, colors, typography, and imagery, to ensure consistency and coherence across all brand touchpoints.Maintain brand guidelines to provide clear direction and standards for internal teams and external partners, ensuring brand integrity and alignment in all brand-related activities.Experiential Management:
Partner with the Director of Media and Communications to plan and execute a variety of special events, activations, and promotions to create memorable experiences for customers and drive engagement within the OCVIBE community.Identify strategic partnership opportunities to enhance event experiences, increase attendance, and amplify brand visibility through collaborations with relevant organizations, sponsorship collaboration, and influencers.Oversee all logistical aspects of events, including venue selection, vendor management, catering, audiovisual equipment, and staffing, to ensure seamless execution and attendee satisfaction.Cross-Functional Collaboration:
Collaborate closely with internal teams such as sales, design, operations, and finance to ensure marketing initiatives are aligned with overall business objectives and priorities.Facilitate open communication and information sharing across departments, providing regular updates on marketing plans, campaign performance, and key milestones to foster collaboration and alignment.Integrate resources and capabilities from cross-functional teams to support marketing initiatives, leveraging expertise and insights from different areas of the organization to enhance campaign effectiveness and efficiency.Vendor and Agency Management:
Identify and select external vendors, agencies, and freelancers with relevant expertise and capabilities to support specific marketing initiatives and projects.Monitor and evaluate the performance of external partners, ensuring deliverables meet quality standards, deadlines, and budgetary expectations while maintaining strong working relationships.Manage vendor and agency budgets effectively, tracking expenses and ensuring cost-effectiveness in deliverables and services while optimizing ROI on external partnerships.Specifics:
Reports directly to the VP of OCVIBE Marketing and works closely with the Marketing Team, Cross-Functional Leaders, and internal and external agencies throughout the organization.Prepare and implement annual departmental budget.Special projects as assigned.Skills
Bachelor’s degree and 10+ years of experience in a marketing-related field.Strong leadership and team management skills.Excellent organizational and time management skills, with the ability to prioritize tasks effectively.Strong leadership and communication skills, with the ability to collaborate with diverse stakeholders.Knowledge of budgeting and resource allocation principles.Exceptional written and verbal communication skills.Ability to work effectively in a fast-paced, dynamic environment.Experience in the entertainment or sports industry is a plus.Knowledge, Skills, and Experience
Education:
Bachelor's DegreeExperience Required:
10+ YearsThis position is on-site.Company:
OC Sports & Entertainment, LLCOur Commitment:We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, medical condition or any protected category prohibited by local, state or federal laws. We are firm believers that diversity and inclusion among our team members are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.Thanks for your interest in becoming part of ocV!BE!
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Read all the information about this opportunity carefully, then use the application button below to send your CV and application.Join our team to help create and develop the future of live entertainment and sports in Orange County!Once you've had a chance to explore our current open positions, apply to the ones you feel best suit you. As an applicant, you can always see your application status in your profile.Mission:
To enrich the lives in our community through shared experiences, welcoming spaces, and responsible actions.Vision:
We will be the social and entertainment center of Orange County – a place where the cultural kaleidoscope of the region converges and connects. Our vibrant, rich collection of experiences will celebrate the diversity of our community.Values:
Be Safe | Do the Right Thing | Be Generous | Include Everyone | Make it Easy | Be BoldJob Title: Director, OCVIBE Brand MarketingPay Details:The annual base salary range for this position in California is $100,000 to $150,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate’s geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.The Director, OCVIBE Brand Marketing is responsible for overseeing all aspects of district marketing, including driving awareness and anticipation, strategy development, and the creation of marketing materials across various categories such as Market Hall, Retail, Residential, Office Spaces, Brand, Hotel Partnerships, Special Events, and Parking. This role involves ensuring cohesive and effective marketing campaigns, delivering compelling and consistent messaging across all channels for cross-functional needs.ResponsibilitiesMarketing Planning:
Define and develop clear and measurable objectives for each marketing category, aligning with overall business goals and target audience preferences.Develop strategic frameworks outlining key strategies and tactics to achieve marketing objectives, considering market trends, competitor analysis, and consumer insights.Infuse creative thinking and innovation into campaign development, creating unique and memorable experiences that resonate with target audiences and differentiate the OCVIBE brand.Determine budget allocations for each marketing plan, ensuring resources are allocated effectively to maximize ROI and achieve desired outcomes.Collaborate closely with cross-functional partners to orchestrate a cohesive communication strategy, ensuring seamless messaging integration across all channels.Marketing Collateral:
Provide strategic direction and oversight for the creation and production of marketing materials, ensuring they reflect the OCVIBE brand identity and messaging guidelines.Tailor marketing collateral to specific target audiences within each category, utilizing audience segmentation and personalization strategies to enhance engagement and relevance.Ensure marketing collateral is optimized for both print and digital channels, maintaining consistency in design, messaging, and branding across all touchpoints.Ensure marketing materials meet brand standards, are error-free, and effectively communicate key messages to the intended audience.Segmentation/Performance Marketing:
Oversee the ongoing management and optimization of the OCVIBE website, ensuring it serves as an effective hub for brand information, content, and engagement.Develop and execute a comprehensive social media strategy to enhance brand visibility, drive audience engagement, and foster community-building across key social platforms.Develop and implement a content strategy that aligns with brand objectives and resonates with target audiences, creating engaging and relevant content for website, social media, and other digital channels.Establish performance metrics and tracking mechanisms to monitor the progress and impact of strategic initiatives.Regularly assess performance against established KPIs, identify areas for improvement, and provide actionable insights through comprehensive performance reports and presentations.Integrated Campaigns:
Take a holistic approach to campaign development, integrating marketing channels and touchpoints to create cohesive and impactful campaigns.Optimize strategies for each marketing channel, leveraging the unique strengths of online advertising, social media, email marketing, PR, events, and partnerships to reach target audiences effectively.Ensure consistency in messaging, branding, and creative elements across all integrated campaign components, providing a seamless and unified brand experience for consumers.Brand Steward:
Leverage the OCVIBE brand identity, encompassing brand values, personality, and positioning in the market.Manage the visual identity of the brand, including logo, colors, typography, and imagery, to ensure consistency and coherence across all brand touchpoints.Maintain brand guidelines to provide clear direction and standards for internal teams and external partners, ensuring brand integrity and alignment in all brand-related activities.Experiential Management:
Partner with the Director of Media and Communications to plan and execute a variety of special events, activations, and promotions to create memorable experiences for customers and drive engagement within the OCVIBE community.Identify strategic partnership opportunities to enhance event experiences, increase attendance, and amplify brand visibility through collaborations with relevant organizations, sponsorship collaboration, and influencers.Oversee all logistical aspects of events, including venue selection, vendor management, catering, audiovisual equipment, and staffing, to ensure seamless execution and attendee satisfaction.Cross-Functional Collaboration:
Collaborate closely with internal teams such as sales, design, operations, and finance to ensure marketing initiatives are aligned with overall business objectives and priorities.Facilitate open communication and information sharing across departments, providing regular updates on marketing plans, campaign performance, and key milestones to foster collaboration and alignment.Integrate resources and capabilities from cross-functional teams to support marketing initiatives, leveraging expertise and insights from different areas of the organization to enhance campaign effectiveness and efficiency.Vendor and Agency Management:
Identify and select external vendors, agencies, and freelancers with relevant expertise and capabilities to support specific marketing initiatives and projects.Monitor and evaluate the performance of external partners, ensuring deliverables meet quality standards, deadlines, and budgetary expectations while maintaining strong working relationships.Manage vendor and agency budgets effectively, tracking expenses and ensuring cost-effectiveness in deliverables and services while optimizing ROI on external partnerships.Specifics:
Reports directly to the VP of OCVIBE Marketing and works closely with the Marketing Team, Cross-Functional Leaders, and internal and external agencies throughout the organization.Prepare and implement annual departmental budget.Special projects as assigned.Skills
Bachelor’s degree and 10+ years of experience in a marketing-related field.Strong leadership and team management skills.Excellent organizational and time management skills, with the ability to prioritize tasks effectively.Strong leadership and communication skills, with the ability to collaborate with diverse stakeholders.Knowledge of budgeting and resource allocation principles.Exceptional written and verbal communication skills.Ability to work effectively in a fast-paced, dynamic environment.Experience in the entertainment or sports industry is a plus.Knowledge, Skills, and Experience
Education:
Bachelor's DegreeExperience Required:
10+ YearsThis position is on-site.Company:
OC Sports & Entertainment, LLCOur Commitment:We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, medical condition or any protected category prohibited by local, state or federal laws. We are firm believers that diversity and inclusion among our team members are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.Thanks for your interest in becoming part of ocV!BE!
#J-18808-Ljbffr