Logo
Rippl

VP of Marketing (Digital Healthcare, Remote)

Rippl, Austin, Texas, us, 78716


Vice President, Marketing

Considering making an application for this job Check all the details in this job description, and then click on Apply.If you got into healthcare to make a difference, you’re in the right place.

We’re looking for a values-driven, mission-focused, dynamic

Vice President, Marketing

who is passionate about working with seniors (and their families), especially those navigating mental and behavioral health challenges. If that’s you, read on!What’s Rippl?At Rippl, we are a passionate, impatient, slightly irreverent, people-obsessed group of optimists & doers intent on building a movement to bring mental healthcare to our aging population. We believe there is no more noble mission than caring for people at this critical stage of life, and we’re ready to take action.The Role:The Vice President of Marketing will be a key member of the organization, reporting to the Chief Growth Officer and responsible for developing and executing Rippl’s marketing strategy to drive growth, brand awareness, and partner engagement. This role requires a strategic, data-driven leader with a proven track record in health care marketing within a start-up or high-growth environment. The Vice President of Marketing will lead all marketing efforts, including brand development, digital marketing, content strategy, product marketing, and public relations.ResponsibilitiesStrategic Leadership: Develop and execute a comprehensive marketing strategy that aligns with Rippl’s vision, mission, and growth objectives.Brand Development: Build and strengthen the company’s brand in the health care and dementia care sectors.Digital Marketing: Oversee the development and execution of digital marketing campaigns, including SEO/SEM, email marketing, social media, and paid advertising.Content Strategy: Lead content creation efforts to position Rippl as a thought leader in dementia care.Product Marketing: Work closely with product management and development teams to effectively launch and promote new products and services.Customer Engagement: Develop strategies to engage with key customer segments, including patients, caregivers, health care professionals, and institutional partners.Public Relations & Communications: Manage public relations efforts to build and maintain positive relationships with media, industry influencers, and stakeholders.Market Research & Competitive Analysis: Conduct market research to identify trends, opportunities, and competitive threats.QualificationsBachelor’s degree in Marketing, Business, or a related field (MBA preferred).10+ years of marketing experience, with at least 5 years in a leadership role within the health care or life sciences industry.Proven success in building and executing marketing strategies in a start-up or high-growth environment.Strong understanding of digital marketing, brand development, and product marketing.Exceptional leadership and team management skills.Excellent communication, presentation, and interpersonal skills.Strong analytical and problem-solving abilities.Ability to thrive in a fast-paced, dynamic environment.Proactive and self-motivated, with a problem-solving mindset.What’s in it for youDevelopment, mentoring and training programs designed to help you chart your dream career.Flexible work environment and the opportunity to work from home.Competitive compensation.Annual bonus eligibility.401(k) plan with a healthy match.Equity in the form of stock options.Medical, Dental and Vision coverage for you and your family.Life insurance and Disability.Well-being and Remote Work stipend.Generous Paid Time Off.Pay Range DetailsRole: Range is $170,000 – $200,000, depending on experience.Bonus: Opportunity to earn up to 15% of total compensation.We are going to make some very big waves starting with a small Rippl – come join us!

#J-18808-LjbffrRemote working/work at home options are available for this role.