Staffmark Group
Brand Marketing Manager
Staffmark Group, Ridgefield Park, New Jersey, us, 07660
Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances located in Ridgefield Park, NJ.
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.Brand Marketing ManagerPosition SummaryTop Skill Sets RequiredBrand MarketingProject and Relationship ManagementPosition DescriptionReporting to the Senior Manager of Brand Marketing, this role is responsible for strategies and initiatives designed to accelerate brand experience through holistic brand messaging and marketing campaigns centered around 2 of its core pillars: Sustainability and Care. This is a brand marketing role managing owned and paid marketing channels to successfully drive campaign objectives and managing multiple brand/x-lob marketing campaigns. This role partners across internal and external agencies and with partners on a global platform at HQ.ResponsibilitiesManage brand strategy and execution to drive business results across all owned and paid brand marketing channels to successfully drive traffic and campaign objectives.Successfully navigate a complex organization of multiple businesses and product categories.Ensure business input and feedback are aligned and meet objectives.Integrate HQ-led strategies with local SEA-led campaigns to achieve winning plans across business categories for US consumer.Manage execution of campaigns to drive awareness and connection with GenZ/Millennials.Work with various lines of business to sync plans and ensure message breakthrough in-market.Support Brand Pillar leads in PMO-ing B2C campaign development for the most effective in-market results.Partner with the owned channels and Performance Marketing (Paid Media) teams to plan and align appropriate support for brand campaigns.Report and optimize for each campaign in real optimization decisions, escalation of issues for quick resolution on brand campaigns to drive actionable learnings to improve every subsequent campaign; retrospective reporting.Prepare and present content and analyses that drive actionable decision-making and recommendations for the organization.RequirementsBachelor's Degree in Marketing or Digital Advertising, with 5-8 years of experience.Experience in a Brand Marketing role, strategy and/or execution, client-side preferably in a CPG or tech company. Agency-side experience will be considered.Experience with D2C, Social, Performance marketing, CRM strategies, and executions.Relevant experience in Post-purchase customer care/service marketing, Sustainability communications, and branding is preferred.Business acumen and communication skills to act as a partner to leadership within the lines of business and functional COEs.Digital marketing experience directing the design, development, and executing of successful ROI-driven campaigns across all major digital channels.Experience developing and understanding digital commerce impacting the bottom line, as well as the ability to interpret digital analytics to implement/drive strategy.Demonstrated success leading teams and establishing effective working relationships with cross-functional teams in varied areas, including global HQ counterparts.Ability to lead complex projects and work effectively in a highly matrixed environment.Ability to efficiently scope and execute concrete strategic initiatives.Structured analytical and conceptual thinking.Strong sense of urgency and speed to action.Detailed communicator with both written/verbal ability to direct teams in a clear, concise, and calm manner.High energy, works with a sense of urgency, highly responsive in a fast-paced environment.Experience in developing marketing and sales presentations, using Word, Excel, and PowerPoint.Driver of operational efficiency.Problem-solver with an optimistic attitude & passion for delivering results.Staffmark talent working with this client receive competitive compensation and a great benefits package including medical, dental, vision, 401K, and Paid Time Off plus more!
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Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.Brand Marketing ManagerPosition SummaryTop Skill Sets RequiredBrand MarketingProject and Relationship ManagementPosition DescriptionReporting to the Senior Manager of Brand Marketing, this role is responsible for strategies and initiatives designed to accelerate brand experience through holistic brand messaging and marketing campaigns centered around 2 of its core pillars: Sustainability and Care. This is a brand marketing role managing owned and paid marketing channels to successfully drive campaign objectives and managing multiple brand/x-lob marketing campaigns. This role partners across internal and external agencies and with partners on a global platform at HQ.ResponsibilitiesManage brand strategy and execution to drive business results across all owned and paid brand marketing channels to successfully drive traffic and campaign objectives.Successfully navigate a complex organization of multiple businesses and product categories.Ensure business input and feedback are aligned and meet objectives.Integrate HQ-led strategies with local SEA-led campaigns to achieve winning plans across business categories for US consumer.Manage execution of campaigns to drive awareness and connection with GenZ/Millennials.Work with various lines of business to sync plans and ensure message breakthrough in-market.Support Brand Pillar leads in PMO-ing B2C campaign development for the most effective in-market results.Partner with the owned channels and Performance Marketing (Paid Media) teams to plan and align appropriate support for brand campaigns.Report and optimize for each campaign in real optimization decisions, escalation of issues for quick resolution on brand campaigns to drive actionable learnings to improve every subsequent campaign; retrospective reporting.Prepare and present content and analyses that drive actionable decision-making and recommendations for the organization.RequirementsBachelor's Degree in Marketing or Digital Advertising, with 5-8 years of experience.Experience in a Brand Marketing role, strategy and/or execution, client-side preferably in a CPG or tech company. Agency-side experience will be considered.Experience with D2C, Social, Performance marketing, CRM strategies, and executions.Relevant experience in Post-purchase customer care/service marketing, Sustainability communications, and branding is preferred.Business acumen and communication skills to act as a partner to leadership within the lines of business and functional COEs.Digital marketing experience directing the design, development, and executing of successful ROI-driven campaigns across all major digital channels.Experience developing and understanding digital commerce impacting the bottom line, as well as the ability to interpret digital analytics to implement/drive strategy.Demonstrated success leading teams and establishing effective working relationships with cross-functional teams in varied areas, including global HQ counterparts.Ability to lead complex projects and work effectively in a highly matrixed environment.Ability to efficiently scope and execute concrete strategic initiatives.Structured analytical and conceptual thinking.Strong sense of urgency and speed to action.Detailed communicator with both written/verbal ability to direct teams in a clear, concise, and calm manner.High energy, works with a sense of urgency, highly responsive in a fast-paced environment.Experience in developing marketing and sales presentations, using Word, Excel, and PowerPoint.Driver of operational efficiency.Problem-solver with an optimistic attitude & passion for delivering results.Staffmark talent working with this client receive competitive compensation and a great benefits package including medical, dental, vision, 401K, and Paid Time Off plus more!
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