Delta Dental of California
Senior Marketing Specialist
Delta Dental of California, San Francisco, California, United States, 94199
JOB DESCRIPTION
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.
This job leads the development and implementation of complex marketing programs and projects in support of one or more business segments. Supports customer acquisition, enrollee retention, product marketing, and portfolio maintenance activities.
RESPONSIBILITIES
Develops segment and marketing strategies and program plans aimed at increasing new sales and retention and typically spanning multiple audiences, including customers and enrollees.Develops positioning, key messages, and reasons-to-believe for segment related communication efforts.Oversees development and maintenance of marketing collateral, including marketing brochures, flyers, web and digital messaging, and direct marketing.Leads cross-functional teams to execute segment and marketing programs/projects, portfolio management, and operational/process improvements. Internal partners include Sales, Product, Creative Services, Underwriting, Actuarial, Operations, Legal/Compliance, and Technology. External partners include distribution partners, advertising agencies and print, mail house, and fulfillment vendors.Manages program budgets.Monitors and reports to management on performance, response and ROI of programs to ensure that they meet program and financial objectives and presents recommendations for improvements.Assists in assessing market segment and competitive landscape to improve or launch new programs.Coordinates training and communications with internal and external cross-functional partners to ensure seamless program updates and roll out to field.
QUALIFICATIONS
4+ years of experience w/Bachelor's degree6 years related experience and 2 years supervisory experience preferredExperienced developing and executing marketing strategy, tactics, and approaches including direct marketing, digital, and web/onlineExperience leading cross-functional teams to achieve program objectivesExcellent verbal and written communication including strong composition, editing, and proofreading skillsAbility to convey complex information to non-technical audiencesStrong analytical, strategic thinking, and problem-solving skillsExcellent communicator and creative thinkerDetail-orientedAdvanced organizational/time management and project management skills and multi-tasking abilitiesDemonstrated ability to be flexible, work with ambiguity, and work with urgency to meet deadlinesAdvanced verbal and written communications skills, including presentationsHealthcare or dental industry experience preferredProficiency in computer programs such as Smartsheet, Adobe Suite including Adobe Analytics, and Google Analytics strongly preferred
ADDITIONAL INFORMATION
Behind the smile! We are dedicated to safeguarding the health and financial stability of our employees and their loved ones. This commitment extends beyond the workplace to foster personal growth and holistic wellbeing. Our life-changing rewards package includes:
Competitive base and incentive pay401(k) with robust matching and non-matching contributionsRich medical & pharmacy benefits100% employer-paid dental and vision benefitsHolistic wellbeing program with deep financial incentivesGenerous paid time off plus 12 paid holidays and your birthday offCulture of growth and learning: career development; tuition reimbursement; recognition programFamily support: adoption assistance, fertility treatment, child, elder & pet care assistanceSocial responsibility and volunteer opportunitiesEmployee discount program
ABOUT THE TEAM
At Delta Dental, we're behind millions of smiles and counting. For over 68 years, we've served our communities by increasing access to affordable, quality care - but that commitment to care extends beyond the people we serve, to the dedicated employees who make those smiles genuine. We've come this far by building equitable programs that offer opportunities for advancement, create meaningful connections and improve the lives of our employees and their families. Because we know that when we take exceptional care of each other, we can make a positive impact for all.
Delta Dental is an equal opportunity employer. We are committed to building and maintaining a diverse and inclusive workplace for all employees. Applicants will not be discriminated against because of race, color, religion, creed, national origin, ancestry, citizenship status, sex (including pregnancy), sexual orientation, gender or identity expression, age, disability, marital status, medical status, veteran status or any other status protected under federal, state, or local law.#J-18808-Ljbffr
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.
This job leads the development and implementation of complex marketing programs and projects in support of one or more business segments. Supports customer acquisition, enrollee retention, product marketing, and portfolio maintenance activities.
RESPONSIBILITIES
Develops segment and marketing strategies and program plans aimed at increasing new sales and retention and typically spanning multiple audiences, including customers and enrollees.Develops positioning, key messages, and reasons-to-believe for segment related communication efforts.Oversees development and maintenance of marketing collateral, including marketing brochures, flyers, web and digital messaging, and direct marketing.Leads cross-functional teams to execute segment and marketing programs/projects, portfolio management, and operational/process improvements. Internal partners include Sales, Product, Creative Services, Underwriting, Actuarial, Operations, Legal/Compliance, and Technology. External partners include distribution partners, advertising agencies and print, mail house, and fulfillment vendors.Manages program budgets.Monitors and reports to management on performance, response and ROI of programs to ensure that they meet program and financial objectives and presents recommendations for improvements.Assists in assessing market segment and competitive landscape to improve or launch new programs.Coordinates training and communications with internal and external cross-functional partners to ensure seamless program updates and roll out to field.
QUALIFICATIONS
4+ years of experience w/Bachelor's degree6 years related experience and 2 years supervisory experience preferredExperienced developing and executing marketing strategy, tactics, and approaches including direct marketing, digital, and web/onlineExperience leading cross-functional teams to achieve program objectivesExcellent verbal and written communication including strong composition, editing, and proofreading skillsAbility to convey complex information to non-technical audiencesStrong analytical, strategic thinking, and problem-solving skillsExcellent communicator and creative thinkerDetail-orientedAdvanced organizational/time management and project management skills and multi-tasking abilitiesDemonstrated ability to be flexible, work with ambiguity, and work with urgency to meet deadlinesAdvanced verbal and written communications skills, including presentationsHealthcare or dental industry experience preferredProficiency in computer programs such as Smartsheet, Adobe Suite including Adobe Analytics, and Google Analytics strongly preferred
ADDITIONAL INFORMATION
Behind the smile! We are dedicated to safeguarding the health and financial stability of our employees and their loved ones. This commitment extends beyond the workplace to foster personal growth and holistic wellbeing. Our life-changing rewards package includes:
Competitive base and incentive pay401(k) with robust matching and non-matching contributionsRich medical & pharmacy benefits100% employer-paid dental and vision benefitsHolistic wellbeing program with deep financial incentivesGenerous paid time off plus 12 paid holidays and your birthday offCulture of growth and learning: career development; tuition reimbursement; recognition programFamily support: adoption assistance, fertility treatment, child, elder & pet care assistanceSocial responsibility and volunteer opportunitiesEmployee discount program
ABOUT THE TEAM
At Delta Dental, we're behind millions of smiles and counting. For over 68 years, we've served our communities by increasing access to affordable, quality care - but that commitment to care extends beyond the people we serve, to the dedicated employees who make those smiles genuine. We've come this far by building equitable programs that offer opportunities for advancement, create meaningful connections and improve the lives of our employees and their families. Because we know that when we take exceptional care of each other, we can make a positive impact for all.
Delta Dental is an equal opportunity employer. We are committed to building and maintaining a diverse and inclusive workplace for all employees. Applicants will not be discriminated against because of race, color, religion, creed, national origin, ancestry, citizenship status, sex (including pregnancy), sexual orientation, gender or identity expression, age, disability, marital status, medical status, veteran status or any other status protected under federal, state, or local law.#J-18808-Ljbffr