Amazon
Marketing Program Manager (Blog and Podcast), AWS Launch Marketing
Amazon, Seattle, Washington, us, 98127
Marketing Program Manager (Blog and Podcast), AWS Launch Marketing Job ID: 2748577 | Amazon Web Services, Inc.
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.A Program Manager (PM) on the AWS Launch Marketing Team supports the production of the AWS News Blog and the Official AWS Podcast. The PM looks for ways to showcase AWS through exceptional storytelling, focusing on the AWS Podcast and Blog channels. The ideal candidate is both creative and strategic, with experience in content strategy/planning, execution, content performance evaluation, and copywriting. This role involves the ability to elevate AWS stories through meticulous execution and data-informed content creation.Content Strategy Collaborate cross-functionally with stakeholders to form or update content strategies. Stay abreast of trends to incorporate them into strategic plans. Identify and review KPI's/analytics and use data to make informed decisions for future work.Story Development and Copywriting Work with a diverse set of stakeholders to identify compelling content for AWS products, partners, use cases, etc. that elevates the AWS brand and drives traffic and engagement. Facilitate the production of informative content that educates our audience on evolving services, technological updates, and other advancements in order to inform a better user experience.Program Management Work with the AWS Brand team to ensure content complies with corporate standards. Use data-driven research to evaluate content performance to change or implement best channel practices. Look for opportunities to implement production efficiencies and increase performance.Key Job Responsibilities
Author and maintain documentation for high-quality content and channel standards.Develop, negotiate, and drive content strategy in alignment with all stakeholders.Use data and gather feedback to drive insights into content production and planning.Work with other product managers, producers, writers, editors, etc. to improve and evolve how we approach content production.About the Team The AWS Launch Marketing team produces content that raises awareness for AWS products and important stories. We produce high-quality content-marketing assets (blogs, videos, podcasts, newsletters, livestreams, etc.) that engage and are accessible to a broad external audience. We support marketing and messaging goals by providing expertise in efficient and effective content-marketing strategy, presentation, production, and promotion.BASIC QUALIFICATIONS
3+ years of program or project management experience3+ years of defining and implementing process improvement initiatives using data and metrics experienceKnowledge of Excel (Pivot Tables, VLookUps) at an advanced level and SQLExperience using data and metrics to determine and drive improvementsExperience working cross-functionally with tech and non-tech teamsPREFERRED QUALIFICATIONS
3+ years of driving end-to-end delivery and communicating results to senior leadership experience3+ years of driving process improvements experienceExperience in stakeholder management, dealing with multiple stakeholders at varied levels of the organizationExperience building processes, project management, and schedulesAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Posted:
September 3, 2024
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The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.A Program Manager (PM) on the AWS Launch Marketing Team supports the production of the AWS News Blog and the Official AWS Podcast. The PM looks for ways to showcase AWS through exceptional storytelling, focusing on the AWS Podcast and Blog channels. The ideal candidate is both creative and strategic, with experience in content strategy/planning, execution, content performance evaluation, and copywriting. This role involves the ability to elevate AWS stories through meticulous execution and data-informed content creation.Content Strategy Collaborate cross-functionally with stakeholders to form or update content strategies. Stay abreast of trends to incorporate them into strategic plans. Identify and review KPI's/analytics and use data to make informed decisions for future work.Story Development and Copywriting Work with a diverse set of stakeholders to identify compelling content for AWS products, partners, use cases, etc. that elevates the AWS brand and drives traffic and engagement. Facilitate the production of informative content that educates our audience on evolving services, technological updates, and other advancements in order to inform a better user experience.Program Management Work with the AWS Brand team to ensure content complies with corporate standards. Use data-driven research to evaluate content performance to change or implement best channel practices. Look for opportunities to implement production efficiencies and increase performance.Key Job Responsibilities
Author and maintain documentation for high-quality content and channel standards.Develop, negotiate, and drive content strategy in alignment with all stakeholders.Use data and gather feedback to drive insights into content production and planning.Work with other product managers, producers, writers, editors, etc. to improve and evolve how we approach content production.About the Team The AWS Launch Marketing team produces content that raises awareness for AWS products and important stories. We produce high-quality content-marketing assets (blogs, videos, podcasts, newsletters, livestreams, etc.) that engage and are accessible to a broad external audience. We support marketing and messaging goals by providing expertise in efficient and effective content-marketing strategy, presentation, production, and promotion.BASIC QUALIFICATIONS
3+ years of program or project management experience3+ years of defining and implementing process improvement initiatives using data and metrics experienceKnowledge of Excel (Pivot Tables, VLookUps) at an advanced level and SQLExperience using data and metrics to determine and drive improvementsExperience working cross-functionally with tech and non-tech teamsPREFERRED QUALIFICATIONS
3+ years of driving end-to-end delivery and communicating results to senior leadership experience3+ years of driving process improvements experienceExperience in stakeholder management, dealing with multiple stakeholders at varied levels of the organizationExperience building processes, project management, and schedulesAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Posted:
September 3, 2024
#J-18808-Ljbffr