Hyatt
Senior Social Media Manager
Hyatt, Chicago, Illinois, United States, 60290
Hyatt seeks an enthusiastic Senior Manager, Digital Content & Marketing to join our Global Brand Team. In this role, you will be collaborating closely with the global brand and digital leaders and instrumental in continuing to make Hyatt a leading hospitality company.
You will be part of a team passionate about diversity, equity, and inclusion, committed to nurturing curiosity and new skills and building connections with stakeholders, colleagues, and guests across the organization.
Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.Who We AreAt Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and guests have been at the heart of our business and helped Hyatt become one of the world's best and fastest-growing hospitality brands. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues.As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers.Why Now?This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.How We Care for Our PeopleOur purpose sets us apart—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For list for the last ten years. This recognition is a testament to how our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong.We’re proud to offer exceptional corporate benefits which include:•Annual allotment of free hotel stays at Hyatt hotels globally•Work-life benefits including well-being initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center•A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption•Paid Time Off, Medical, Dental, Vision, 401K with company matchOur Commitment to Diversity, Equity, and InclusionOur success is underpinned by our diverse, equitable, and inclusive culture and we are committed to diversity across the board—from whom we hire and develop, the organizations we support, and whom we buy from and work with.Being part of Hyatt means always having space to be you. Our global teams are a mosaic of cultures, ethnicities, genders, ages, abilities, and identities. We constantly strive to reflect the world we care for with teams that achieve and grow together. To learn more about our commitments to DE&I, please visit the Why Hyatt section of the Hyatt career page.Who You AreAs our ideal candidate, you understand the power and purpose of our Culture of Care and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Well-being. You enjoy working with others, are results-driven, and seek various opportunities to develop personally and professionally.The RoleAre you a brand-builder and digital expert, who’s passionate about travel and hospitality? Hyatt’s global brand team is in search of a creatively inspired content strategist and digital marketing expert who will serve as a digital and social media steward across five brands. Reporting to the VP, Global Brand Leader, Timeless brands, this role is for someone who is a passionate brand builder, digital and social expert, and thrives in a highly collaborative and fast-paced environment. The successful candidate will have a proven track record of brand building and storytelling as well as driving strong digital marketing results.This Senior Manager will serve as an advocate for five brands in the Hyatt portfolio: Grand Hyatt, Hyatt Regency, Hyatt Place, Hyatt House, and Hyatt Studios. They will be responsible for developing & executing digital and social content and media strategies in partnership with brand team members, agency partners, and other internal content and digital stakeholders. This person will drive ideas from conception through to execution and market our brands in a way that is relevant to today’s culturally connected guests. Taking a data-driven approach to content strategy and media planning, they will develop and execute impactful campaigns and content across owned and paid channels, ensuring the look, feel, and voice of our brands show up authentically and consistently.The primary job responsibilities are:•Plan, manage, and execute digital and social content for five of Hyatt’s brands.•Create and publish content strategy and plans, taking input from multiple data and stakeholder sources to ensure content is strategically aligned to business and brand vision. Educate hotels and colleagues supporting hotels on brand-level content strategy and provide them with tools, resources, and guidance to be brand-aligned.•Manage the development/execution of social and digital-first photography and video content, leveraging content creators, influencers, freelancers, and agency partners. Work with copywriters and designers to ensure all content is engaging, informative, and on-brand.•Collaborate with Senior Brand Managers and paid digital media team to plan campaigns and ensure a holistic approach to digital media presence.•Identify new opportunities to develop social and digital-first brand activations as part of broader integrated brand campaigns. Deliver innovative, best-in-class campaigns to meet channel growth goals, ensuring omnichannel efforts are fully optimized.•Maintain a deep understanding of digital and social metrics and manage ongoing reporting. Share feedback, case studies, best practices, and learnings from insights gained from community management, content reports, and social listening to brand teams and hotels.•Provide digital and social thought leadership and work collaboratively with brand, digital, and social media teams from around the world.Qualifications:Experience Required:•Minimum of 9-11 years of experience in brand marketing or advertising, with a focus on social/digital content and media•Undergraduate degree in business, marketing, or advertising•Extensive experience planning and executing social and digital media content and campaigns in collaboration with internal stakeholders and external agencies•Analytical ability and data-driven approach to campaign planning and measurement•Experience directly managing social media accounts and hands-on experience with both organic and paid media content on key platforms•Passion for travel, emerging social platforms, and digital trends•Creative but also process-oriented; strong time management, communication, and organizational skills•Fully proficient in Microsoft suite/environments (PowerPoint, Excel, etc.)Experience Preferred:•Travel/hospitality brand or marketing experience•Excellent writing and presentation skills•Proficient in social media tools, such as Sprinklr•Experience with Photoshop or additional photo editing tools for content creationThe position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.We welcome you:Research shows that women, people of color, and other historically excluded groups, tend to apply to jobs, only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We’d love to consider your unique experiences and how you could make Hyatt even better.Primary Location:
US-IL-ChicagoPay Basis:
YearlyJob Level:
Full-timeJob:
Global BrandHyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.
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You will be part of a team passionate about diversity, equity, and inclusion, committed to nurturing curiosity and new skills and building connections with stakeholders, colleagues, and guests across the organization.
Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.Who We AreAt Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and guests have been at the heart of our business and helped Hyatt become one of the world's best and fastest-growing hospitality brands. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues.As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers.Why Now?This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.How We Care for Our PeopleOur purpose sets us apart—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For list for the last ten years. This recognition is a testament to how our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong.We’re proud to offer exceptional corporate benefits which include:•Annual allotment of free hotel stays at Hyatt hotels globally•Work-life benefits including well-being initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center•A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption•Paid Time Off, Medical, Dental, Vision, 401K with company matchOur Commitment to Diversity, Equity, and InclusionOur success is underpinned by our diverse, equitable, and inclusive culture and we are committed to diversity across the board—from whom we hire and develop, the organizations we support, and whom we buy from and work with.Being part of Hyatt means always having space to be you. Our global teams are a mosaic of cultures, ethnicities, genders, ages, abilities, and identities. We constantly strive to reflect the world we care for with teams that achieve and grow together. To learn more about our commitments to DE&I, please visit the Why Hyatt section of the Hyatt career page.Who You AreAs our ideal candidate, you understand the power and purpose of our Culture of Care and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Well-being. You enjoy working with others, are results-driven, and seek various opportunities to develop personally and professionally.The RoleAre you a brand-builder and digital expert, who’s passionate about travel and hospitality? Hyatt’s global brand team is in search of a creatively inspired content strategist and digital marketing expert who will serve as a digital and social media steward across five brands. Reporting to the VP, Global Brand Leader, Timeless brands, this role is for someone who is a passionate brand builder, digital and social expert, and thrives in a highly collaborative and fast-paced environment. The successful candidate will have a proven track record of brand building and storytelling as well as driving strong digital marketing results.This Senior Manager will serve as an advocate for five brands in the Hyatt portfolio: Grand Hyatt, Hyatt Regency, Hyatt Place, Hyatt House, and Hyatt Studios. They will be responsible for developing & executing digital and social content and media strategies in partnership with brand team members, agency partners, and other internal content and digital stakeholders. This person will drive ideas from conception through to execution and market our brands in a way that is relevant to today’s culturally connected guests. Taking a data-driven approach to content strategy and media planning, they will develop and execute impactful campaigns and content across owned and paid channels, ensuring the look, feel, and voice of our brands show up authentically and consistently.The primary job responsibilities are:•Plan, manage, and execute digital and social content for five of Hyatt’s brands.•Create and publish content strategy and plans, taking input from multiple data and stakeholder sources to ensure content is strategically aligned to business and brand vision. Educate hotels and colleagues supporting hotels on brand-level content strategy and provide them with tools, resources, and guidance to be brand-aligned.•Manage the development/execution of social and digital-first photography and video content, leveraging content creators, influencers, freelancers, and agency partners. Work with copywriters and designers to ensure all content is engaging, informative, and on-brand.•Collaborate with Senior Brand Managers and paid digital media team to plan campaigns and ensure a holistic approach to digital media presence.•Identify new opportunities to develop social and digital-first brand activations as part of broader integrated brand campaigns. Deliver innovative, best-in-class campaigns to meet channel growth goals, ensuring omnichannel efforts are fully optimized.•Maintain a deep understanding of digital and social metrics and manage ongoing reporting. Share feedback, case studies, best practices, and learnings from insights gained from community management, content reports, and social listening to brand teams and hotels.•Provide digital and social thought leadership and work collaboratively with brand, digital, and social media teams from around the world.Qualifications:Experience Required:•Minimum of 9-11 years of experience in brand marketing or advertising, with a focus on social/digital content and media•Undergraduate degree in business, marketing, or advertising•Extensive experience planning and executing social and digital media content and campaigns in collaboration with internal stakeholders and external agencies•Analytical ability and data-driven approach to campaign planning and measurement•Experience directly managing social media accounts and hands-on experience with both organic and paid media content on key platforms•Passion for travel, emerging social platforms, and digital trends•Creative but also process-oriented; strong time management, communication, and organizational skills•Fully proficient in Microsoft suite/environments (PowerPoint, Excel, etc.)Experience Preferred:•Travel/hospitality brand or marketing experience•Excellent writing and presentation skills•Proficient in social media tools, such as Sprinklr•Experience with Photoshop or additional photo editing tools for content creationThe position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.We welcome you:Research shows that women, people of color, and other historically excluded groups, tend to apply to jobs, only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We’d love to consider your unique experiences and how you could make Hyatt even better.Primary Location:
US-IL-ChicagoPay Basis:
YearlyJob Level:
Full-timeJob:
Global BrandHyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.
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