Software Guidance and Assistance, Inc.
Marketing Performance Analyst
Software Guidance and Assistance, Inc., San Jose, California, United States, 95199
Software Guidance & Assistance, Inc., (SGA), is searching for a
Marketing Performance Analyst
for a
Contract
assignment with one of our premier
SaaS
clients in
San Jose, CA .
You will be an individual contributor that is focused on enabling and driving change within the go-to-market team. You are a key partner to sales and cross-functional leaders. Success in this role requires the proven ability to analyze marketing funnels, identify areas of opportunity, create narratives and report campaign/funnel performance. The ideal candidate should be able to translate questions and business asks into concrete questions and analysis, working with partner teams to get the right data and leverage storytelling to form a narrative. The candidate should be open minded to challenge the status quo and work in a complex and rapidly changing organization while inspiring excellence throughout What you'll do Identify areas of unlock through analysis and actions
Responsibilities
:Track, analyze and report on funnel metrics on a weekly, quarterly and yearly basis, delivering actionable insights to senior leadership and driving change through influencing partner teams Provide an expert perspective on the underlying business health, performance and customer experience of our business across countries, categories and programs Build visualizations and analysis to identify gaps in the funnel and areas of campaign optimization, leveraging data from multiple data sources to build a narrative Develop and implement data-backed strategies that drive growth, measuring their effectiveness using relevant KPIsProduce reporting and presentations for stakeholdersCollaborate on the financial Outlook process, partnering with Financial Planning to determine the quarter-end close number, contributing to the Outlook report and providing trends/insights for senior stakeholders Pull custom reports from multiple datasets after taking requirements from leadership on project asks Prepare detailed presentations, analysis, and materials to support the management team with QBRs and business reviews Present funnel analysis in weekly Run-the-business sessions and during ad-hoc meetingsCross-functional partnershipsPartner cross-functional teams e.g. Data Science, Data Engineering, Sales to investigate metric anomalies and trends. Scheduling and tracking key meeting series, then working backwards from those deadlines to ensure deliverables are met Ability to formulate hypotheses and use problem-solving techniques to propose solutions for complex problems
Required
Skills :
7 to 10 years of experience -Proven experience in a similar role, ideally within a SaaS or tech-centric environmentExperience in story telling using data. Ability to analyse and articulate complex data sets will be a must Experience with standard tools - Excel, JIRA, PowerBI etc.n effective communicator, with ability to flex styles dependent on the audience. Experienced in building and maintaining positive relationship across a corporate, matrix organisationBackground in analysing marketing funnels and providing executive-level reportingTrack record of leveraging data to guide decision-making, taking proactive approaches to delivering high quality work.Proficient in excel, able to make Pivot Tables, v-lookup functions etc.Excellent written and verbal communication skills to communicate with stakeholders at all levelsHighly organised and able to thrive in a fast-paced, cross-functional, matrixed organizationMust be located in and around Bay Area and meet hybrid office requirements (in office Tuesdays)Must be available for core-hours for collaboration with global teams
Monday: 7:30am & 10:30amTuesday: 8.30am & 11amWednesday/Thursday: 7:30am & 10:30am
SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at https://sgainc.com .
EEO Employer: Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status.
Marketing Performance Analyst
for a
Contract
assignment with one of our premier
SaaS
clients in
San Jose, CA .
You will be an individual contributor that is focused on enabling and driving change within the go-to-market team. You are a key partner to sales and cross-functional leaders. Success in this role requires the proven ability to analyze marketing funnels, identify areas of opportunity, create narratives and report campaign/funnel performance. The ideal candidate should be able to translate questions and business asks into concrete questions and analysis, working with partner teams to get the right data and leverage storytelling to form a narrative. The candidate should be open minded to challenge the status quo and work in a complex and rapidly changing organization while inspiring excellence throughout What you'll do Identify areas of unlock through analysis and actions
Responsibilities
:Track, analyze and report on funnel metrics on a weekly, quarterly and yearly basis, delivering actionable insights to senior leadership and driving change through influencing partner teams Provide an expert perspective on the underlying business health, performance and customer experience of our business across countries, categories and programs Build visualizations and analysis to identify gaps in the funnel and areas of campaign optimization, leveraging data from multiple data sources to build a narrative Develop and implement data-backed strategies that drive growth, measuring their effectiveness using relevant KPIsProduce reporting and presentations for stakeholdersCollaborate on the financial Outlook process, partnering with Financial Planning to determine the quarter-end close number, contributing to the Outlook report and providing trends/insights for senior stakeholders Pull custom reports from multiple datasets after taking requirements from leadership on project asks Prepare detailed presentations, analysis, and materials to support the management team with QBRs and business reviews Present funnel analysis in weekly Run-the-business sessions and during ad-hoc meetingsCross-functional partnershipsPartner cross-functional teams e.g. Data Science, Data Engineering, Sales to investigate metric anomalies and trends. Scheduling and tracking key meeting series, then working backwards from those deadlines to ensure deliverables are met Ability to formulate hypotheses and use problem-solving techniques to propose solutions for complex problems
Required
Skills :
7 to 10 years of experience -Proven experience in a similar role, ideally within a SaaS or tech-centric environmentExperience in story telling using data. Ability to analyse and articulate complex data sets will be a must Experience with standard tools - Excel, JIRA, PowerBI etc.n effective communicator, with ability to flex styles dependent on the audience. Experienced in building and maintaining positive relationship across a corporate, matrix organisationBackground in analysing marketing funnels and providing executive-level reportingTrack record of leveraging data to guide decision-making, taking proactive approaches to delivering high quality work.Proficient in excel, able to make Pivot Tables, v-lookup functions etc.Excellent written and verbal communication skills to communicate with stakeholders at all levelsHighly organised and able to thrive in a fast-paced, cross-functional, matrixed organizationMust be located in and around Bay Area and meet hybrid office requirements (in office Tuesdays)Must be available for core-hours for collaboration with global teams
Monday: 7:30am & 10:30amTuesday: 8.30am & 11amWednesday/Thursday: 7:30am & 10:30am
SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at https://sgainc.com .
EEO Employer: Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status.