Caleres
Temporary, Brand Marketing
Caleres, St Louis, Missouri, United States,
Founded in 1878, Caleres, originally known as Brown Shoe Company, is a global footwear company comprised of some of the world's most loved brands including Famous Footwear, Sam Edelman, Naturalizer, Dr. Scholl's, and Allen Edmonds and many more. Caleres' legacy includes 145+ years of craftsmanship, a passion for fit with a mission to inspire people to feel great...feet first.
As a Temporary, Brand Marketing you will:
Drive brand awareness and recognition among key audience segments applying distinct communication plans to discrete audiencesUtilize accurate and thoughtful analytics to develop insights and strategies for consumer engagement and relations in addition to brand positioning messages and directionManage in house and external agency design, development, and execution as well as budget and forecasting for brand initiativesUtilize CRM efforts and reports to drive marketing initiatives and campaigns for brand successDevelop and execute communication plans across direct messaging channelsDevelop and champion distinctive assets, look, tone, and feel of the brandCollaborate with Direct-to-Consumer, Marketing Science, Creative, and Brand Marketing teams to ensure a collective, quality brand message, development, and engagementWe seek people with these qualifications:
Bachelor's Degree preferred1-3 years experienceDigital background, including eCommerce and social mediaProven track record of strong brand building through ability to drive short and long-term brand growth and profitabilityDemonstrated portfolio of creative projects reflecting strategic analytical insights that delivered positive resultsAbility to utilize quantitative, qualitative, proprietary, and syndicated research to develop new product and marketing concepts
Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.
Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.
As a Temporary, Brand Marketing you will:
Drive brand awareness and recognition among key audience segments applying distinct communication plans to discrete audiencesUtilize accurate and thoughtful analytics to develop insights and strategies for consumer engagement and relations in addition to brand positioning messages and directionManage in house and external agency design, development, and execution as well as budget and forecasting for brand initiativesUtilize CRM efforts and reports to drive marketing initiatives and campaigns for brand successDevelop and execute communication plans across direct messaging channelsDevelop and champion distinctive assets, look, tone, and feel of the brandCollaborate with Direct-to-Consumer, Marketing Science, Creative, and Brand Marketing teams to ensure a collective, quality brand message, development, and engagementWe seek people with these qualifications:
Bachelor's Degree preferred1-3 years experienceDigital background, including eCommerce and social mediaProven track record of strong brand building through ability to drive short and long-term brand growth and profitabilityDemonstrated portfolio of creative projects reflecting strategic analytical insights that delivered positive resultsAbility to utilize quantitative, qualitative, proprietary, and syndicated research to develop new product and marketing concepts
Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.
Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.