Winid
Sr. Manager PR Communications & Influencer
Winid, New York, New York, us, 10261
Winid
is a talent acquisition consultancy that offers Executive Search, RPO and Talent Solutions.
Our purpose is to drive the growth and fulfillment of individuals and organizations. We facilitate individuals in finding inspiring opportunities and help organizations discover professionals who will take them to the next level. We do this through talent acquisition and development solutions that focus on people, diversity and inclusion, innovation, and cutting-edge technology.
About the client:
A global company focused on luxury beauty products. The company prioritizes sustainability and community support. Combining artistry, science, and a deep understanding of their customers' desires to create products that are effective and offer a luxurious experience, enhancing both beauty and well-being.
Job description:
Our Client is seeking a dynamic Senior Manager PR Communications & Influencer, an expert brand builder who can navigate and manage complex brand licensing and internal/external relationships. The Senior Manager oversees the day-to day management of our PR and Influencer activities and manages the budget and critical vendor partnerships, including the public relations and influencer agencies.
Key Responsibilities:Establishing, managing and executing global communication, PR and influencer strategies (online & offline) for the portfolio of brandsAct as key communication expert with retailers, distributors, build trust and partner with licensors on all communication activitiesManage and maintain an active partnership with global/local PR, Influencer agencies, establish KPIs and ensure they are meeting all.Accountable for ensuring key stakeholders (both internal and external) are informed, updated and supportive of direction and plans
PressManage day-to-day editorial requests, media relations, and external communicationsDevelop a PR international plan including strategy, goals, budget, and tactics for every brand in the portfolio.Forging and maintaining relationships with key editors and beauty influencers and press to improve product coverage and set brands up as go-to products with consumersManage media inquiries and interview requestsMonitor, analyze and communicate PR results regularlyDevelop PR materials and guidelinesDrive consistency of brand messaging to press around the globe
InfluencerDefine the global influencer strategy, establish KPIs and local roll-out in close partnership with markets and distributorsDevelop and manage the execution of clear and measurable Influencer plansEngage audiences across traditional and new media (bloggers, influencers)Identify influence trends and influencers profiles in line with brand DNADevelop Influencers materials and guidelines
EventsDesign strategy, create and manage the execution of global Customer and Influencer EventsOrganize and execute product press launches, Influencer and Consumer activities and special eventsSupport local teams in event organization and executionRequirements:
Bachelor's Degree or equivalent in PR Communications, Marketing, or related field6-10 years of experience in a related fieldExperience working with social engagement tools & platformsExperience managing Social Media and Influencer AgenciesExperience managing multiple budgetsA proactive self-starter with a can do attitudeExceptional written and oral communication skillsStrong organizational and multi-tasking capabilitiesCollaborative influencing and leadership skills as evidenced by the ability tomotivate and build consensus and partnerships
Department Consumer Goods Role Marketing Locations New York Remote status Hybrid Remote Employment type Full-time
is a talent acquisition consultancy that offers Executive Search, RPO and Talent Solutions.
Our purpose is to drive the growth and fulfillment of individuals and organizations. We facilitate individuals in finding inspiring opportunities and help organizations discover professionals who will take them to the next level. We do this through talent acquisition and development solutions that focus on people, diversity and inclusion, innovation, and cutting-edge technology.
About the client:
A global company focused on luxury beauty products. The company prioritizes sustainability and community support. Combining artistry, science, and a deep understanding of their customers' desires to create products that are effective and offer a luxurious experience, enhancing both beauty and well-being.
Job description:
Our Client is seeking a dynamic Senior Manager PR Communications & Influencer, an expert brand builder who can navigate and manage complex brand licensing and internal/external relationships. The Senior Manager oversees the day-to day management of our PR and Influencer activities and manages the budget and critical vendor partnerships, including the public relations and influencer agencies.
Key Responsibilities:Establishing, managing and executing global communication, PR and influencer strategies (online & offline) for the portfolio of brandsAct as key communication expert with retailers, distributors, build trust and partner with licensors on all communication activitiesManage and maintain an active partnership with global/local PR, Influencer agencies, establish KPIs and ensure they are meeting all.Accountable for ensuring key stakeholders (both internal and external) are informed, updated and supportive of direction and plans
PressManage day-to-day editorial requests, media relations, and external communicationsDevelop a PR international plan including strategy, goals, budget, and tactics for every brand in the portfolio.Forging and maintaining relationships with key editors and beauty influencers and press to improve product coverage and set brands up as go-to products with consumersManage media inquiries and interview requestsMonitor, analyze and communicate PR results regularlyDevelop PR materials and guidelinesDrive consistency of brand messaging to press around the globe
InfluencerDefine the global influencer strategy, establish KPIs and local roll-out in close partnership with markets and distributorsDevelop and manage the execution of clear and measurable Influencer plansEngage audiences across traditional and new media (bloggers, influencers)Identify influence trends and influencers profiles in line with brand DNADevelop Influencers materials and guidelines
EventsDesign strategy, create and manage the execution of global Customer and Influencer EventsOrganize and execute product press launches, Influencer and Consumer activities and special eventsSupport local teams in event organization and executionRequirements:
Bachelor's Degree or equivalent in PR Communications, Marketing, or related field6-10 years of experience in a related fieldExperience working with social engagement tools & platformsExperience managing Social Media and Influencer AgenciesExperience managing multiple budgetsA proactive self-starter with a can do attitudeExceptional written and oral communication skillsStrong organizational and multi-tasking capabilitiesCollaborative influencing and leadership skills as evidenced by the ability tomotivate and build consensus and partnerships
Department Consumer Goods Role Marketing Locations New York Remote status Hybrid Remote Employment type Full-time