International Cosmetics and Perfumes
Manager, Trade Area Marketing
International Cosmetics and Perfumes, New York, New York, us, 10261
POSITION: Manager, Trade Area Marketing, House of Creed
REPORTS TO: Head of Brand Marketing, House of Creed
FLSA: Exempt
LOCATION: New York, NY (hybrid)
Welcome to Kering Beaut é – Established in 2023, Kering Beauté aims to create value for the Group and its Houses. In June 2023, Kering Beauté announced that it had signed an agreement to acquire historic high-end fragrance house Creed; founded in 1760 it is known for its distinctive collections of timeless and sophisticated perfumes, including the iconic Aventus. This acquisition represents a major step for Kering Beauté. It perfectly complements Kering's existing portfolio, and immediately gives Kering Beauté a significant presence.
Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.
Why Work With Us? We care about our team members, and we offer a competitive salary $85K - $105K (DOE), benefits such as medical, dental, vision, 401(k), paid time off, employee discounts and much more!
OVERVIEW: The Trade Area Marketing Manager is primarily responsible in the execution of business and marketing strategies within vendor distribution and the achievement of overall company objectives within a given budget. The Manager will lead the execution of all promotional/marketing activities with the goal to drive incremental sales in the North American market. The ideal candidate should be adaptable and use organizational and project management skills to prioritize tasks and opportunistic in taking ownership of various initiatives.
CORE RESPONSIBILITIES
Lead the strategic planning of the seasonal promotional calendar. Manages the Events & Promotional Calendar – review, submission, and recapping.
Plan and own budget a $2M+ annual promotional budget.
Cultivate and maintain effective business relationships with Retail Partners and Field Management Teams to review/negotiate co-op proposals.
Maintains seasonal promotional collateral forecasts based on programming needs/historical programs, notably sampling and other no-cost activations on retailer.com and in store.
Work in partnership with Marketing in the in - house coordination of store events: including, but not limited to sales components, marketing support, collateral requests, and booster orders.
Develop, budget, and maintain seasonal gratis and contests with in-store sales support.
Liaise with Regional Sales Directors to optimize all aspects of the business including new product launch and planning, retail & promotional strategies.
Negotiate corporate visual activations in-store at retail accounts.
Partner with Boutiques team to plan out seasonal activations or execute ad-hoc opportunities that arise.
Carries out weekly, monthly on-going communication to sales team.
Coordinates conference calls with corporate members to discuss event strategy by quarter.
Review and communicate quarterly event results of advertisement, visual weeks & events.
Conduit for open projects; manage expectations between internal team and retail partners.
Partner with marketing team to understand all aspects regarding new product launches.
CORE REQUIREMENTS
Bachelor’s degree in business, Marketing or relevant required
3-5 years of relevant experience
Experience working in the luxury, beauty or fragrance industry experience strongly preferred
Innovative thinker and approach to business
Excellent MS Office applications required
Strong interpersonal skills and communication both verbal and written
Attention to detail and organization skills are always critical
Possesses strong leadership qualities
Skilled at successfully organizing, prioritizing, and managing multiple projects
Ability to work in an entrepreneurial, fast-paced environment while being adaptable to change
Comfortable working with a small team and willing to take on new challenges/opportunities as they arise
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REPORTS TO: Head of Brand Marketing, House of Creed
FLSA: Exempt
LOCATION: New York, NY (hybrid)
Welcome to Kering Beaut é – Established in 2023, Kering Beauté aims to create value for the Group and its Houses. In June 2023, Kering Beauté announced that it had signed an agreement to acquire historic high-end fragrance house Creed; founded in 1760 it is known for its distinctive collections of timeless and sophisticated perfumes, including the iconic Aventus. This acquisition represents a major step for Kering Beauté. It perfectly complements Kering's existing portfolio, and immediately gives Kering Beauté a significant presence.
Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.
Why Work With Us? We care about our team members, and we offer a competitive salary $85K - $105K (DOE), benefits such as medical, dental, vision, 401(k), paid time off, employee discounts and much more!
OVERVIEW: The Trade Area Marketing Manager is primarily responsible in the execution of business and marketing strategies within vendor distribution and the achievement of overall company objectives within a given budget. The Manager will lead the execution of all promotional/marketing activities with the goal to drive incremental sales in the North American market. The ideal candidate should be adaptable and use organizational and project management skills to prioritize tasks and opportunistic in taking ownership of various initiatives.
CORE RESPONSIBILITIES
Lead the strategic planning of the seasonal promotional calendar. Manages the Events & Promotional Calendar – review, submission, and recapping.
Plan and own budget a $2M+ annual promotional budget.
Cultivate and maintain effective business relationships with Retail Partners and Field Management Teams to review/negotiate co-op proposals.
Maintains seasonal promotional collateral forecasts based on programming needs/historical programs, notably sampling and other no-cost activations on retailer.com and in store.
Work in partnership with Marketing in the in - house coordination of store events: including, but not limited to sales components, marketing support, collateral requests, and booster orders.
Develop, budget, and maintain seasonal gratis and contests with in-store sales support.
Liaise with Regional Sales Directors to optimize all aspects of the business including new product launch and planning, retail & promotional strategies.
Negotiate corporate visual activations in-store at retail accounts.
Partner with Boutiques team to plan out seasonal activations or execute ad-hoc opportunities that arise.
Carries out weekly, monthly on-going communication to sales team.
Coordinates conference calls with corporate members to discuss event strategy by quarter.
Review and communicate quarterly event results of advertisement, visual weeks & events.
Conduit for open projects; manage expectations between internal team and retail partners.
Partner with marketing team to understand all aspects regarding new product launches.
CORE REQUIREMENTS
Bachelor’s degree in business, Marketing or relevant required
3-5 years of relevant experience
Experience working in the luxury, beauty or fragrance industry experience strongly preferred
Innovative thinker and approach to business
Excellent MS Office applications required
Strong interpersonal skills and communication both verbal and written
Attention to detail and organization skills are always critical
Possesses strong leadership qualities
Skilled at successfully organizing, prioritizing, and managing multiple projects
Ability to work in an entrepreneurial, fast-paced environment while being adaptable to change
Comfortable working with a small team and willing to take on new challenges/opportunities as they arise
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