Turner Publishing Company
Marketing Manager
Turner Publishing Company, Nashville, Tennessee, United States, 37247
The Marketing Manager plays a pivotal role in driving the success of Turner Publishing. This position will oversee various marketing and sales initiatives, including Amazon advertising, digital advertising, email marketing, and traditional marketing. The ideal candidate will be a strategic thinker with a proven track record of developing and executing successful marketing campaigns. This position oversees one direct report and two outside agencies. Responsibilities: • Present new titles at distributors' sales conferences. • Manage Amazon Ads agencies to optimize ad campaigns and maximize ROI. • Enhance product pages on Amazon and company website. • Manage outside agents to create effective email marketing strategies. • Manage in-house employees to execute frontlist traditional marketing activities for new books. • Manage in-house employees to get compelling results with social platforms, content, and influencers. • Interface with outside sales force. Evaluate sales promotions and opportunities at national and international levels, including analyzing sales data, tracking ROI, and identifying emerging trends. • Utilize AI (Google Gemini) as applicable. Qualifications: • Bachelor's degree in Marketing, Communications, or a related field. • Minimum of 3 years of experience in marketing. • Strong understanding of digital marketing strategies and tactics, especially Amazon advertising (Sponsored and DSP) and SEO, social media, and email marketing. • Appreciate books. • Familiarity with traditional (old school, non-digital) marketing channels and tactics. • Ability to work independently and as part of a team. • Experience working with Amazon advertising platforms and tools. Additional Skills (preferred): • Experience with content creation and management. • Knowledge of book publishing industry trends and best practices. Compensation: $48,000
• Present new titles at distributors' sales conferences. • Manage Amazon Ads agencies to optimize ad campaigns and maximize ROI. • Enhance product pages on Amazon and company website. • Manage outside agents to create effective email marketing strategies. • Manage in-house employees to execute frontlist traditional marketing activities for new books. • Manage in-house employees to get compelling results with social platforms, content, and influencers. • Interface with outside sales force. Evaluate sales promotions and opportunities at national and international levels, including analyzing sales data, tracking ROI, and identifying emerging trends. • Utilize AI (Google Gemini) as applicable.
• Present new titles at distributors' sales conferences. • Manage Amazon Ads agencies to optimize ad campaigns and maximize ROI. • Enhance product pages on Amazon and company website. • Manage outside agents to create effective email marketing strategies. • Manage in-house employees to execute frontlist traditional marketing activities for new books. • Manage in-house employees to get compelling results with social platforms, content, and influencers. • Interface with outside sales force. Evaluate sales promotions and opportunities at national and international levels, including analyzing sales data, tracking ROI, and identifying emerging trends. • Utilize AI (Google Gemini) as applicable.