Connecticut Children's
Vice President Marketing and Community Engagement - Hartford - Full Time
Connecticut Children's, Hartford, Connecticut, us, 06112
Job Description
In creating the future of engagement and fundraising, Connecticut Children's Foundation seeks an experienced leader for the position of Vice President, Foundation Marketing & Community Engagement to execute upon your proven experience in brand leadership, in the context of revenue generation.
You will report directly to the Foundation President, and work in close collaboration with the most talented, dedicated and good-natured Foundation leadership team you've ever met. As a successful candidate, you will have demonstrated significant marketing experience overlayed with extensive fundraising practice - within a for-profit or non-profit environment. You will demonstrate your talent for combining tried-and-true marketing methods and innovation in their practice to develop new and different ways to support and grow the business and the reach of the Foundation. You are a seasoned, data-driven leader who builds strategies and plans with the highest ROI. You will oversee a combined revenue program and direct reports responsible for approximately 20%+ of the Foundation's fundraising goal each year. Forecast and manage a substantial budget.
You will work with a talented, dedicated and good-natured group of professionals who will welcome what you bring to table and celebrate your uniqueness and intrinsic value. Your psychological safety will be protected in an interdependent work environment where each team member is embraced and cherished for the role they play in getting the job done.
Responsibilities
Foundation and Campaign Brand Marketing:
Create a performance Foundation and Campaign brand, aligned with Connecticut Children's corporate brand, with a marketing strategy to lift fundraising and impact across all assets and channels, with measured ROI. Collaborate with the health system's Marketing and Communications team, ensuring the Foundation and Campaign brand marketing strategy, plan and execution aligns with the corporate brand, positioning and marketing strategy.
Cause Marketing & Peer-to-Peer:
Oversee our Children's Miracle Network (CMN) programs to leverage CMN infrastructure and deepen local relationships to grow fundraising revenues and brand awareness of the Foundation and the hospital.
Direct Marketing:
Develop an aggressive and integrated direct marketing and fundraising strategy implementing a dynamic with an exceptional donor journey using the most innovative and leading-edge methods, while consistently communicating impact and building brand awareness.
Job Duties
Foundation and Campaign Brand Marketing:Oversee collaborative development and execution of an omnichannel Campaign brand which reinforces Connecticut Children's position as a leader in transforming children's health and well-being.Develop an irresistible story grounded in impact which, at every interaction and conversation, communicates the life altering difference every gift will make.Lead the development of best-in-class marketing and communications programs to ensure delivery of donor-centric impact messaging to supports every spokesperson and fundraiser in their fundraising outreach.Define key target audiences and a strategy for reaching each and all channels, collaborating with the hospital marketing team, and other Foundation stakeholders.Apply corporate brand standards to ensure all creative designs and content is on-brand, impact-focused and donor-centric.Oversee development of creative design for all Foundation campaigns.Collaborate with the VP of Stewardship & Donor Relations to execute the brand marketing strategy.Cause Marketing & Peer-to-Peer:
Provide leadership of the Connecticut Children's CMN team, ensure collaboration with Children's Miracle Network Hospitals (CMNH), and ensure national assets are executed locally with a high level of excellence.Support the development of local relationships and growth strategies and plans for corporate retail partners relationships as a critical enabler of local CMN fundraising.Champion strong local peer-to-peer relationships and the development of innovative local strategies and plans for Dance Marathon and Extra Life programs, considering that Connecticut Children's is home to the largest Dance Marathon in the country and viewed as an industry leader.Ensure the CMN team is supported as continual learners of best practices and in leveraging insights from other CMN member hospitals across the network.Direct Marketing:
Set goals and objectives, devise strategies, determine schedules, oversee execution and monitor results of a dynamic and growth-oriented Annual Giving program.Lead development of an integrated direct marketing and fundraising strategy and plans for: direct mail, grateful patient family giving, tribute donations, employee giving and monthly giving.Develop and implement an integrated digital and social marketing strategy and plan that leverages all channels to drive fundraising success and increase brand awareness and engagement.Ensure all direct marketing channels support acquisition, retention, upgrades and feeds the donor pipeline leading to major giving.Strategically utilize data analytics to inform business decisions and generate fundraising results
Qualifications
Minimum Education (degree/type of degree):Required Experience:
7+ years of experience in marketing, direct marketing, digital communications, annual giving or equivalent combination of education and experienceMust include people management experiencePreferred Experience:
Experience in non-profit development environmentMarketing/Analytics certifications a plusKnowledge, Skills, and Abilities
Knowledge of:
Expert knowledge of communication and marketing best practices and evolving trendsFamiliarity with MS Office, spreadsheet, database, and presentation softwareFamiliarity with fundraising software such as SalesforceSkilled at:
Proficiency in data analytics and data-driven performance metrics, specifically those pertaining to fundraising and marketingExperience managing and leading a team toward individual and overall team goalsAbility to:
Excellent communication, strategic planning, interpersonal, presentation, and analytic skillsHighly organized and creative; ability to prioritize and execute multiple tasks, meet deadlines, and work in a fast-paced, team-based environmentAbility to interact with a diverse population
About Us
Connecticut Children's is the only health system in Connecticut that is 100% dedicated to children. Established on a legacy that spans more than 100 years, Connecticut Children's offers personalized medical care in more than 30 pediatric specialties across Connecticut and in two other states. Our transformational growth establishes us as a destination for specialized medicine and enables us to reach more children in locations that are closer to home. Our breakthrough research, superior education and training, innovative community partnerships, and commitment to diversity, equity and inclusion provide a welcoming and inspiring environment for our patients, families and team members.
At Connecticut Children's, treating children isn't just our job - it's our passion. As a leading children's health system experiencing steady growth, we're excited to expand our team with exceptional team members who share our vision of transforming children's health and well-being as one team.
In creating the future of engagement and fundraising, Connecticut Children's Foundation seeks an experienced leader for the position of Vice President, Foundation Marketing & Community Engagement to execute upon your proven experience in brand leadership, in the context of revenue generation.
You will report directly to the Foundation President, and work in close collaboration with the most talented, dedicated and good-natured Foundation leadership team you've ever met. As a successful candidate, you will have demonstrated significant marketing experience overlayed with extensive fundraising practice - within a for-profit or non-profit environment. You will demonstrate your talent for combining tried-and-true marketing methods and innovation in their practice to develop new and different ways to support and grow the business and the reach of the Foundation. You are a seasoned, data-driven leader who builds strategies and plans with the highest ROI. You will oversee a combined revenue program and direct reports responsible for approximately 20%+ of the Foundation's fundraising goal each year. Forecast and manage a substantial budget.
You will work with a talented, dedicated and good-natured group of professionals who will welcome what you bring to table and celebrate your uniqueness and intrinsic value. Your psychological safety will be protected in an interdependent work environment where each team member is embraced and cherished for the role they play in getting the job done.
Responsibilities
Foundation and Campaign Brand Marketing:
Create a performance Foundation and Campaign brand, aligned with Connecticut Children's corporate brand, with a marketing strategy to lift fundraising and impact across all assets and channels, with measured ROI. Collaborate with the health system's Marketing and Communications team, ensuring the Foundation and Campaign brand marketing strategy, plan and execution aligns with the corporate brand, positioning and marketing strategy.
Cause Marketing & Peer-to-Peer:
Oversee our Children's Miracle Network (CMN) programs to leverage CMN infrastructure and deepen local relationships to grow fundraising revenues and brand awareness of the Foundation and the hospital.
Direct Marketing:
Develop an aggressive and integrated direct marketing and fundraising strategy implementing a dynamic with an exceptional donor journey using the most innovative and leading-edge methods, while consistently communicating impact and building brand awareness.
Job Duties
Foundation and Campaign Brand Marketing:Oversee collaborative development and execution of an omnichannel Campaign brand which reinforces Connecticut Children's position as a leader in transforming children's health and well-being.Develop an irresistible story grounded in impact which, at every interaction and conversation, communicates the life altering difference every gift will make.Lead the development of best-in-class marketing and communications programs to ensure delivery of donor-centric impact messaging to supports every spokesperson and fundraiser in their fundraising outreach.Define key target audiences and a strategy for reaching each and all channels, collaborating with the hospital marketing team, and other Foundation stakeholders.Apply corporate brand standards to ensure all creative designs and content is on-brand, impact-focused and donor-centric.Oversee development of creative design for all Foundation campaigns.Collaborate with the VP of Stewardship & Donor Relations to execute the brand marketing strategy.Cause Marketing & Peer-to-Peer:
Provide leadership of the Connecticut Children's CMN team, ensure collaboration with Children's Miracle Network Hospitals (CMNH), and ensure national assets are executed locally with a high level of excellence.Support the development of local relationships and growth strategies and plans for corporate retail partners relationships as a critical enabler of local CMN fundraising.Champion strong local peer-to-peer relationships and the development of innovative local strategies and plans for Dance Marathon and Extra Life programs, considering that Connecticut Children's is home to the largest Dance Marathon in the country and viewed as an industry leader.Ensure the CMN team is supported as continual learners of best practices and in leveraging insights from other CMN member hospitals across the network.Direct Marketing:
Set goals and objectives, devise strategies, determine schedules, oversee execution and monitor results of a dynamic and growth-oriented Annual Giving program.Lead development of an integrated direct marketing and fundraising strategy and plans for: direct mail, grateful patient family giving, tribute donations, employee giving and monthly giving.Develop and implement an integrated digital and social marketing strategy and plan that leverages all channels to drive fundraising success and increase brand awareness and engagement.Ensure all direct marketing channels support acquisition, retention, upgrades and feeds the donor pipeline leading to major giving.Strategically utilize data analytics to inform business decisions and generate fundraising results
Qualifications
Minimum Education (degree/type of degree):Required Experience:
7+ years of experience in marketing, direct marketing, digital communications, annual giving or equivalent combination of education and experienceMust include people management experiencePreferred Experience:
Experience in non-profit development environmentMarketing/Analytics certifications a plusKnowledge, Skills, and Abilities
Knowledge of:
Expert knowledge of communication and marketing best practices and evolving trendsFamiliarity with MS Office, spreadsheet, database, and presentation softwareFamiliarity with fundraising software such as SalesforceSkilled at:
Proficiency in data analytics and data-driven performance metrics, specifically those pertaining to fundraising and marketingExperience managing and leading a team toward individual and overall team goalsAbility to:
Excellent communication, strategic planning, interpersonal, presentation, and analytic skillsHighly organized and creative; ability to prioritize and execute multiple tasks, meet deadlines, and work in a fast-paced, team-based environmentAbility to interact with a diverse population
About Us
Connecticut Children's is the only health system in Connecticut that is 100% dedicated to children. Established on a legacy that spans more than 100 years, Connecticut Children's offers personalized medical care in more than 30 pediatric specialties across Connecticut and in two other states. Our transformational growth establishes us as a destination for specialized medicine and enables us to reach more children in locations that are closer to home. Our breakthrough research, superior education and training, innovative community partnerships, and commitment to diversity, equity and inclusion provide a welcoming and inspiring environment for our patients, families and team members.
At Connecticut Children's, treating children isn't just our job - it's our passion. As a leading children's health system experiencing steady growth, we're excited to expand our team with exceptional team members who share our vision of transforming children's health and well-being as one team.