Administrative Assistant (Marketing focus)

Administrative Assistant (Marketing Specialist)Job DescriptionLocation : Dearborn, MichiganJob Summary : The Administrative Assistant (Marketing Specialist) will be responsible for developing and implementing marketing strategies for the franchise, coordinating marketing efforts with franchisees, arranging grand openings and events, and acting as a brand ambassador. The role involves conducting market research, managing digital marketing campaigns, and ensuring brand consistency across all platforms.Key Responsibilities :Marketing Strategy Development : Develop and implement comprehensive marketing strategies for the franchise.Franchise Coordination : Coordinate with franchisees to ensure brand consistency and adherence to marketing guidelines.Market Research : Conduct market research to identify marketing opportunities and negotiate media coverage.Advertising Traffic : Traffic all advertising efforts to appropriate channels and platforms.SEO and PPC Management : Develop and implement SEO and PPC strategies to increase web traffic and enhance online presence.Social Media Management : Update and manage the franchise's social media pages and websites, ensuring engaging and consistent content.Digital Campaigns : Conduct digital marketing campaigns and other promotional events to enhance brand visibility.Performance Monitoring : Monitor and analyze the performance of marketing campaigns, assessing against goals (ROI and KPIs).Sales Coordination : Coordinate with the sales team to generate leads and drive sales through targeted marketing efforts.Budget Management : Prepare and manage the marketing budget, ensuring efficient allocation of resources.Event Coordination :Plan and execute grand opening events and other promotional events to boost franchise visibility.Act as a brand ambassador during events, representing the franchise professionally and engaging with the audience.Ensure all events are well-coordinated and align with the overall marketing strategy.Requirements :Experience : Proven experience in marketing, event coordination, or a related field.Skills : Strong verbal and written communication skills, proficiency in Microsoft Office Suite, and familiarity with digital marketing tools and platforms.Education : Bachelor's degree in Marketing, Business Administration, or a related field.Abilities : Ability to work both independently and collaboratively, excellent time management skills, and attention to detail.Attributes : Creative mindset, strong organizational skills, and the ability to analyze and interpret marketing data.Preferred Qualifications :Experience with SEO, PPC, and social media management.Knowledge of market research techniques and data analysis.Previous experience in franchise marketing or brand management.Physical Requirements :Prolonged periods sitting at a desk and working on a computer.Must be able to lift up to 15 pounds at times.Travel : This position may require occasional travel to coordinate and attend franchise events and meetings.